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SOME ACCOMPLISHMENTS: As a group, they booked morning shows across the country and had the anchors enthusiastically mixing up their favorite ice cream creations on-air, driving thousands of customers to buy ice cream and make a donation to Make-A-Wish that day, resulting in more than 124 million media impressions. (Client: Cold Stone Creamery). They pioneered the midnight event, giving trend setters the chance to stand in long lines to be the first to purchase hot new movies and games such as Titanic, Halo, Madden and the newest Harry Potter movie. (Client: Blockbuster). They coordinated openings of more than 700 7-Eleven stores, filling neighborhoods with Slurpees, hot dogs and good will, and handled everything from booking the face painters to arranging ribbon cuttings with city officials. (Client: 7-Eleven) They engineered local execution for arguably the first reverse product placement campaign in history, as 11 U.S. 7-Eleven stores were transformed into Kwik-E-Marts in July 2007 to promote The Simpsons Movie. TV placements were valued at $4 million in the first week; the world's largest convenience store chain sold more than 1 million of the pink "Official Simpsons Movie Donut" that month. The campaign was ranked #2 in the Wall Street Journal's list of the best promotions of 2007. (Client: 7-Eleven) Working with a large PR agency, they introduced media in major markets to the phenomenon of satellite radio, ensuring that XM Radio was the hottest story in town that day. (Client: PainePR) Using real stories about real victims and survivors of drunk driving crashes, they made sure that MADD's Strides for Change walk was top-of-mind in the 22 cities where it took place-and the compelling message about this preventable tragedy reached more than 800,000 people. (Client: Mothers Against Drunk Driving) |
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