National News. Local Insights.

Livestream Video: 5 Tips to Consider Before Hitting Record

In 2016 we're all potential TV stars thanks to the accessibility of livestream video. Now we have our very own channels - on Periscope, YouTube and Facebook Live - where we can find people waxing on about pretty much anything.  Of course only .33 percent of videos ever go viral and get over a million views. And fewer than half of YouTube videos ever reach 500. But there's always an outlier, like a hysterically excited Candace Payne unboxing a Chewbacca Mask on Facebook Live, that breaks the rules and earns 160 million views.  What does that mean? Well, we’ve always been drawn to crazy stunts and train... ⇢ read more

Workin’ at the Car Wash Blues

The other day, I was listening to Jim Croce’s “Workin’ at the Car Wash Blues.” It has never been one of my favorites, but for some reason the line, “Now I got them steadily-depressing, low down, mind-messing, working-at-the-car-wash blues,” resonated with me. I was struck with how fortunate I am that... ⇢ read more

The Story Behind the Story

I recently read an article on AdWeek.com titled, “How Social Media Could Have Changed the O.J. Simpson Trial.” Inspired by the recent FX mini-series, “American Crime Story: The People vs. O.J. Simpson,” the author, Josh Rosenberg, points to the trial’s role in the rise of the 24-hour news cycle, reality... ⇢ read more

Be Here Now…

My wife, a human resources executive, recently attended a half-day professional development program and was so stunned by the behavior of the other participants that she was nearly (not quite totally) speechless when I asked her about how it went. “The program content was fine,” she said. “But I couldn’t believe... ⇢ read more

Five Best Practices for Maximizing Your PR Agency’s Effectiveness

By Solveig Raftery, The Firm Public Relations & Marketing It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the... ⇢ read more

Uber and Lyft botch $8.6 million campaign, suspend service in Austin

Uber and Lyft just lost an $8.6 million game of public affairs. In a case billed as Silicon Valley money versus Texas public servants, the two giant rideshare companies have suspended service in Austin after voters turned down Proposition 1 on Saturday, bringing to a stunning conclusion the most expensive campaign... ⇢ read more

Just say no to a PR tactic without a strategy

My colleagues and I in PR often decry the decline of our business, as ad agencies, social media operations and promotional firms all grapple for clients. It used to be fun, we say, when we did big events and had big budgets. When it was less about... ⇢ read more

Communications Tips for Satisfied Clients

By Jennifer Evans, Principal of The CKP Group in Houston, Texas. My spouse and I work in different environments. He leads a technical team in the oil and gas industry. I spend my time at The CKP Group building robust communications efforts for clients. Still, we frequently “talk shop” and share... ⇢ read more