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Five Lessons From 25 Years in PR

As I see my agency’s 25th anniversary quickly approaching, I started to write a post about the 25 things I’ve learned over that extremely interesting, exciting, frustrating, and amazing time. But given attention spans these days (mine and yours), I decided to keep it to five. You be you For years I worried about what my competitors were doing. I noticed their client rosters, great placements, awards received, new employees attracted, and compared all these with mine. This made me cranky. So now I take that energy and direct it to noticing all the fabulous work my outstanding team does for... ⇢ read more

Eight life lessons learned from a juggler

I love being a public relations consultant for the past few decades, and have enjoyed representing New England's largest and longest-running Renaissance Faire for the past five. Running your own PR firm can be fascinating, and we are required to keep all the “balls in the air” at all times. Just like a... ⇢ read more

Four paths to patriotic public relations

By Jenny Smith, Acuity PR Our nation’s birthday is a great time to reflect on our founding principles. In today’s climate of alternative facts, fake news and ADHD reporting, it’s important to ask ourselves: How can we practice truly patriotic public relations? 1. Practice the Four-Way Test When business executive and Rotarian Herbert J.... ⇢ read more

How to Communicate in a Multi-Generational Workforce

Best Practices for Millennials by Millennials Solveig Raftery, The Firm Public Relations & Marketing, www.thefirmpr.com The journey to understand the millennial generation is as vast and arduous as the opinions about them. However, Millennials are now the largest living generation in the U.S. and represent the largest generation in the U.S. labor... ⇢ read more

Don’t pitch on July 4th, right?

I found that being in public relations really isn't at all about the first word. It really revolves around the second.  "Relations" is the key. The July 4th holiday is right around the corner, and some PR pros think of it as a wasted opportunity to pitch stories to the media as,... ⇢ read more

Successful Campaign Strategies Are Built on the Affirmative Approach; Not Who Yells the Loudest

By Paul Larrabee, APR During a recent account post-mortem, the client revealed that my repeated urgings to deliver affirmative messages took a while for him to understand – and embrace. Prior to working with Corning Place Communications – his images of the public relations pro were spin meisters based on the fictional... ⇢ read more

Ambassadors, Avengers and Advocates: How to Rally the Troops to Support Your Mission

  With all the many channels in which people communicate, nonprofit organizations need to find ways to outreach to both current and potential audiences. Social media is segmented, based on each platform’s users, so nonprofits need a strategy to outreach, share and “rally the troops” to effectively break through the myriad... ⇢ read more

Fake News Creates Real Challenges for Journalists and PR Professionals

The drumbeat over the growing spate of “fake news” stories reached a crescendo last week when the 2017 AP Stylebook felt compelled to address proper journalistic style when referring to “the modern phenomenon of deliberate falsehoods or fiction masked as news circulating on the internet.” Ironically, “fake news” is far... ⇢ read more

Crisis Communications: PR needs a seat at the table

For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations. Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the... ⇢ read more

The Big Bad Wolf: When Mother Nature Strikes

As a child, my mom diligently worked with me to read books every week. From stories of emperors with no clothes to giants in the sky, one of my favorites was the story of “The Three Little Pigs.” To this day, I am not sure why that story resonated with... ⇢ read more