National News. Local Insights.

Three reasons to include PR in your email strategy

Yesterday a colleague shared this TED talk about one truly clueless email strategy: [embed]https://www.ted.com/talks/james_veitch_the_agony_of_trying_to_unsubscribe[/embed] After mopping up tears of laughter, we naturally asked: Who oversaw that cluster mess? Last week, I received a note from Microsoft 365's admin team. They had changed category algorithms for Outlook users, and did we like it? Um, no. Now, every shade of politically-charged and lewd spam appears in my In box, tempting me to resort to James Veitch's tactics. Every time I hit unsubscribe, those emails return like an annoying in-law. According to The Radicati Group, 49.7 percent of the 200+ billion email messages we receive every day are spam. That's nearly 100 billion e-spams a day. After we filter out those who will... ⇢ read more

It’s Our Job to be Appreciated by Media

Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com I read a fair amount of Facebook group and media blog chatter about the love/hate relationship media folks have with PR people. At best, they begrudgingly acknowledge that sometimes PR people can occasionally be helpful. But as most public forums are inclined,... ⇢ read more

Livestream Video: 5 Tips to Consider Before Hitting Record

In 2016 we're all potential TV stars thanks to the accessibility of livestream video. Now we have our very own channels - on Periscope, YouTube and Facebook Live - where we can find people waxing on about pretty much anything.  Of course only .33 percent of videos ever go viral and get over a million... ⇢ read more

Workin’ at the Car Wash Blues

The other day, I was listening to Jim Croce’s “Workin’ at the Car Wash Blues.” It has never been one of my favorites, but for some reason the line, “Now I got them steadily-depressing, low down, mind-messing, working-at-the-car-wash blues,” resonated with me. I was struck with how fortunate I am that... ⇢ read more

The Story Behind the Story

I recently read an article on AdWeek.com titled, “How Social Media Could Have Changed the O.J. Simpson Trial.” Inspired by the recent FX mini-series, “American Crime Story: The People vs. O.J. Simpson,” the author, Josh Rosenberg, points to the trial’s role in the rise of the 24-hour news cycle, reality... ⇢ read more

Be Here Now…

My wife, a human resources executive, recently attended a half-day professional development program and was so stunned by the behavior of the other participants that she was nearly (not quite totally) speechless when I asked her about how it went. “The program content was fine,” she said. “But I couldn’t believe... ⇢ read more

Five Best Practices for Maximizing Your PR Agency’s Effectiveness

By Solveig Raftery, The Firm Public Relations & Marketing It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the... ⇢ read more

Uber and Lyft botch $8.6 million campaign, suspend service in Austin

Uber and Lyft just lost an $8.6 million game of public affairs. In a case billed as Silicon Valley money versus Texas public servants, the two giant rideshare companies have suspended service in Austin after voters turned down Proposition 1 on Saturday, bringing to a stunning conclusion the most expensive campaign... ⇢ read more