National News. Local Insights.

Crisis Communications: PR needs a seat at the table

Jason Brown, PublicCity PR For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations. Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the PR people “didn’t have a seat at the table?”…from the beginning. PR professionals are oftentimes called in after the crisis hits versus having a seat at the table during the initial planning and strategizing phases. It’s clear that in the case of Pepsi, the advertising firm created what they... ⇢ read more

The Big Bad Wolf

As a child, my mom diligently worked with me to read books every week. From stories of emperors with no clothes to giants in the sky, one of my favorites was the story of “The Three Little Pigs.” To this day, I am not sure why that story resonated with... ⇢ read more

Thought Leadership in the Age of Fake News

One of the traditionally best routes to positive brand identity, media exposure, and best of all—public trust, is if the founder, CEO, or public face of an entity you represent is, or has the potential to be, what we call a “thought leader.” “Thought leader” is a jargon-y term, somewhat overused,... ⇢ read more

Five tips for creating an online newsroom

According to a recent survey, more than 50 percent of journalists visit online newsroom sections of organizations’ websites at least once a week. What are they looking to find in the online newsroom? More than news releases. The online newsroom should serve as an organization’s online filing cabinet with news releases,... ⇢ read more

Why You Should Add Social Influencers to Your PR Plan

Smart public relations practitioners are always looking for ways to expand the visibility of their clients’ plans and programs.  Adding opportunities for outreach to social influencers is one way to do that. Identifying the Right Influencers Identifying the right influencers involves the same mindset as identifying “beat” reporters or other key stakeholders. ... ⇢ read more

National Strength. Local Power. Getting Creative.

Since 2000, teamworks communication management has worked closely with a group of incredibly talented communication professionals from all across North America who collectively form PRConsultants Group. Starting with our first multi-market project for Barnes & Noble.com, and continuing through other national campaigns for organizations such as Cold Stone Creamery and... ⇢ read more

14th Annual PRCG Conference in Houston Gives Members a Passport to Creativity

By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines The 14th Annual PRConsultants Group is a wrap, and it was the 3rd time this international group of PR pro’s had “boots on the ground” in the Lone Star State (Texas). This year’s theme, “Passport to Creativity,” inspired... ⇢ read more

Ducky Inspiration for Local Public Relations

We're always on the hunt for PR genius to serve clients. I found ‘ducky’ inspiration during a recent trip to South Africa. The entire country is breathtaking. So is its Cape Winelands region, located about a half hour northeast of Cape Town. Near Stellenbosch, we visited the Vergenoegd Wine Estate, one of more than... ⇢ read more

Election Day and beyond: Running for office in the Digital Age

It’s time to vote! Perhaps you ran to the polls this morning to help the candidate you love become our next president. Or, maybe your vote just celebrates your right to do so and the end of a very long ad season. Either way, there’s no denying the Trump/Clinton race... ⇢ read more

Three reasons to include PR in your email strategy

Yesterday a colleague shared this TED talk about one truly clueless email strategy: After mopping up tears of laughter, we naturally asked: Who oversaw that cluster mess? Last week, I received a note from Microsoft 365's admin team. They had changed category algorithms for Outlook users, and did we like it? Um, no. Now, every shade of politically-charged and lewd spam... ⇢ read more

It’s Our Job to be Appreciated by Media

Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com I read a fair amount of Facebook group and media blog chatter about the love/hate relationship media folks have with PR people. At best, they begrudgingly acknowledge that sometimes PR people can occasionally be helpful. But as most public forums are inclined,... ⇢ read more