Smart public relations practitioners are always looking for ways to expand the visibility of their clients’ plans and programs. Adding opportunities for outreach to social influencers is one way to do that.
Identifying the Right Influencers
Identifying the right influencers involves the same mindset as identifying “beat” reporters or other key stakeholders. Look at the clients’ media channels to see if certain names keep popping up. Someone who is already a fan could be the right approach. Another approach is to find a local bloggers group or Social Media Breakfast if you’re targeting within a specific geographic area. In my hometown of... ⇢ read more
Since 2000, teamworks communication management has worked closely with a group of incredibly talented communication professionals from all across North America who collectively form PRConsultants Group. Starting with our first multi-market project for Barnes & Noble.com, and continuing through other national campaigns for organizations such as Cold Stone Creamery and... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines
The 14th Annual PRConsultants Group is a wrap, and it was the 3rd time this international group of PR pro’s had “boots on the ground” in the Lone Star State (Texas). This year’s theme, “Passport to Creativity,” inspired... ⇢ read more
We're always on the hunt for PR genius to serve clients. I found ‘ducky’ inspiration during a recent trip to South Africa. The entire country is breathtaking. So is its Cape Winelands region, located about a half hour northeast of Cape Town.
Near Stellenbosch, we visited the Vergenoegd Wine Estate, one of more than... ⇢ read more
It’s time to vote! Perhaps you ran to the polls this morning to help the candidate you love become our next president. Or, maybe your vote just celebrates your right to do so and the end of a very long ad season. Either way, there’s no denying the Trump/Clinton race... ⇢ read more
Yesterday a colleague shared this TED talk about one truly clueless email strategy:
After mopping up tears of laughter, we naturally asked: Who oversaw that cluster mess?
Last week, I received a note from Microsoft 365's admin team. They had changed category algorithms for Outlook users, and did we like it? Um, no. Now, every shade of politically-charged and lewd spam... ⇢ read more
Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com
I read a fair amount of Facebook group and media blog chatter about the love/hate relationship media folks have with PR people. At best, they begrudgingly acknowledge that sometimes PR people can occasionally be helpful. But as most public forums are inclined,... ⇢ read more
In 2016 we're all potential TV stars thanks to the accessibility of livestream video. Now we have our very own channels - on Periscope, YouTube and Facebook Live - where we can find people waxing on about pretty much anything.
Of course only .33 percent of videos ever go viral and get over a million... ⇢ read more
The other day, I was listening to Jim Croce’s “Workin’ at the Car Wash Blues.” It has never been one of my favorites, but for some reason the line, “Now I got them steadily-depressing, low down, mind-messing, working-at-the-car-wash blues,” resonated with me.
I was struck with how fortunate I am that... ⇢ read more
Early on Sunday morning, June 12, I woke to the news that 20 people had been killed in a shooting at a downtown Orlando nightclub four miles from my house. “Wow,” I thought, “that’s going to be a huge news story.” I had no idea.
At a press conference two hours... ⇢ read more
As I hope you are aware, Friday, June 3 was National Donut Day. It’s a day to eat donuts, but National Donut Day was originally established in 1938 by the Chicago Salvation Army to honor women who served donuts to soldiers during World War I. The holiday is traditionally celebrated... ⇢ read more