In 2016 we're all potential TV stars thanks to the accessibility of livestream video. Now we have our very own channels - on Periscope, YouTube and Facebook Live - where we can find people waxing on about pretty much anything.
Of course only .33 percent of videos ever go viral and get over a million views. And fewer than half of YouTube videos ever reach 500. But there's always an outlier, like a hysterically excited Candace Payne unboxing a Chewbacca Mask on Facebook Live, that breaks the rules and earns 160 million views.
What does that mean? Well, we’ve always been drawn to crazy stunts and train... ⇢ read more
The other day, I was listening to Jim Croce’s “Workin’ at the Car Wash Blues.” It has never been one of my favorites, but for some reason the line, “Now I got them steadily-depressing, low down, mind-messing, working-at-the-car-wash blues,” resonated with me.
I was struck with how fortunate I am that... ⇢ read more
Early on Sunday morning, June 12, I woke to the news that 20 people had been killed in a shooting at a downtown Orlando nightclub four miles from my house. “Wow,” I thought, “that’s going to be a huge news story.” I had no idea.
At a press conference two hours... ⇢ read more
As I hope you are aware, Friday, June 3 was National Donut Day. It’s a day to eat donuts, but National Donut Day was originally established in 1938 by the Chicago Salvation Army to honor women who served donuts to soldiers during World War I. The holiday is traditionally celebrated... ⇢ read more
By Melissa Libby, Melissa Libby & Associates
When was last time you attended a cocktail party, wedding or other social event where a fight broke out? I mean a name-calling, yelling, party-shattering fight? Where most people at the party joined in to encourage the fight and throw a few barbs themselves, while... ⇢ read more
I recently read an article on AdWeek.com titled, “How Social Media Could Have Changed the O.J. Simpson Trial.” Inspired by the recent FX mini-series, “American Crime Story: The People vs. O.J. Simpson,” the author, Josh Rosenberg, points to the trial’s role in the rise of the 24-hour news cycle, reality... ⇢ read more
My wife, a human resources executive, recently attended a half-day professional development program and was so stunned by the behavior of the other participants that she was nearly (not quite totally) speechless when I asked her about how it went.
“The program content was fine,” she said. “But I couldn’t believe... ⇢ read more
By Solveig Raftery, The Firm Public Relations & Marketing
It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the... ⇢ read more
Uber and Lyft just lost an $8.6 million game of public affairs.
In a case billed as Silicon Valley money versus Texas public servants, the two giant rideshare companies have suspended service in Austin after voters turned down Proposition 1 on Saturday, bringing to a stunning conclusion the most expensive campaign... ⇢ read more
My colleagues and I in PR often decry the decline of our business, as ad agencies, social media operations and promotional firms all grapple for clients. It used to be fun, we say, when we did big events and had big budgets. When it was less about data mining and... ⇢ read more
By Jennifer Evans, Principal of The CKP Group in Houston, Texas.
My spouse and I work in different environments. He leads a technical team in the oil and gas industry. I spend my time at The CKP Group building robust communications efforts for clients. Still, we frequently “talk shop” and share... ⇢ read more