National News. Local Insights.

Bring Your Non-Profits Into Focus

Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com We live in an increasingly visual world, where electronic and social media is driving an ever greater need for more and higher quality photos and graphics. In our work with non-profit organizations, we’re seeing many of them scrambling to assemble high-resolution photo libraries that effectively represent their work. Tight budgets generally preclude these organizations from hiring professional photographers, so they rely on the contributions of staff members and volunteers to record their activities and events. The results run the gambit from wonderful candid shots that capture the spirit of their work... ⇢ read more

Generational Faux Pas

Generational Faux Pas by Heidi Langer, Langer Marketing & Communications LLC Nothing screams Baby Boomer more than a double space after a period. Really? Oops, just double spaced after the period! Hard to teach an old dog new tricks. Yes, I’m a Baby Boomer. Actually straddling the fence with Baby Boomers on... ⇢ read more

Crisis Response: You must be swift, you must be decisive, but above all, you must be accurate

In the weeks following the Germanwings Flight 9525 crash, Lufthansa Group and its Chief Executive Carsten Spohr faced tremendous pressure as they crafted messaging for customers, employees, investors and the general public. PR practitioners (myself included) have closely observed the company’s response strategy unfold. One of the biggest twists came... ⇢ read more

Making a Difference with Media Relations

By Hope Brown, APR Principal, PublicCity PR   If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume.   That said, even a... ⇢ read more

4 Myths About Being an Independent PR Practitioner

By Deborah Trivitt, APR http://www.trivittpr.com I’m not a fan of the recent fad to make a list of the “best,” “worst,” “most,” “least” of anything. I’m pretty sure the people making the lists are arbitrarily picking from their favorites or least favorites to make the list.  I doubt any real research goes... ⇢ read more

Danger You Never Saw Coming

By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne & Associates Public Relations Social media is a great way to engage your customers and clients, and to share product information and announcements with people who already like you. But, if you’re responsible for handling social media for a client, you know that heartsick feeling when... ⇢ read more

Apple Watch- PR Lessons for the C-Suite

By: Melanie McCraney, McCraney Communications When Apple chief Tim Cook unveiled the Apple watch with a typically unfussy flourish March 9, he accomplished something most CEOs only dream of; he made news with a product announcement. Even better, the event kicked off a lively conversation that’s been happily buzzing ever... ⇢ read more

Reporter Appreciation

By Melinda Kruyer, Kruyer & Associates The recent losses of David Carr, New York Times, and Bob Simon, CBS News, juxtaposed to the fall of Brian Williams, NBC News, got me thinking about the reporters in my world and how much I value them as collaborators and respect them as professionals.... ⇢ read more

Lights, Camera, Action in Media Relations

By Natalie Ghidotti, APR It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer. Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining,... ⇢ read more

Writing Isn’t a Group Process

Barb Harris and Sharon Kreher, teamworks communication management www.teamworkspr.com We increasingly are involved in creating content for our nonprofit clients.  They have great stories to tell and they are passionate about their work. As a result, they tend to want to be “involved” in the communication process. These organizations also have... ⇢ read more