My colleagues and I in PR often decry the decline of our business, as ad agencies, social media operations and promotional firms all grapple for clients. It used to be fun, we say, when we did big events and had big budgets. When it was less about data mining and more about the clever idea and a solid PR strategy.
Now companies cast about for free ideas, via RFPs or crowdsourcing or websites in which creatives compete for (absurdly low-priced) business.
I was brought back to today’s stark reality when a friend and I attended a little event in town. Shop-owners had... ⇢ read more
By Jennifer Evans, Principal of The CKP Group in Houston, Texas.
My spouse and I work in different environments. He leads a technical team in the oil and gas industry. I spend my time at The CKP Group building robust communications efforts for clients. Still, we frequently “talk shop” and share... ⇢ read more
In times of controversy, Elton John was right. Sorry seems to be the hardest word. Look no further than Bill Clinton, Paula Deen and British Petroleum CEO Tony Hayward.
In what The Atlantic calls “one of the most famous apologies in modern American history,” President Bill Clinton sounded stony and defiant... ⇢ read more
There have been a few events/circumstances that occurred recently, which have prompted me to consider starting a new movement. Who's with me?
“What is it?” you are asking? Well, I would like to propose a new direction/focus to the practice of Public Relations and call it…Common Sense Communications. I think it... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines
When you put a group of premier public relations experts in a room for three days, you never know what magic will happen. And this year's conference was no exception. Our theme, "Turn it Up," had multiple applications,... ⇢ read more
Everyone needs to occasionally step outside of the daily “grind” to regain a broader perspective. For us, that opportunity is our annual conference with our PRConsultants Group.
We just returned from two jam-packed days in Albuquerque with colleagues from across the U.S. brainstorming, sharing best practices and building new connections with... ⇢ read more
Whether you tweet, Facebook post, Instagram, Snapchat or shoot Vine videos for yourself or a client, every social media moment matters. Just as the goal of any actor is to be able to tell a story through a character, your brand needs warmth and personification to really resonate and engage.
Not... ⇢ read more
By Felicia K. Knight, President The Knight Canney Group KnightCanney.com
Ladies and Gentlemen, we have a winner! Three winners, actually. Yes, the Powerball has been won. To all you winners, your dreams have come true. But you are about to be thrust headlong into a public relations nightmare—unless you take steps... ⇢ read more
Food safety problems can be a recipe for disaster in the restaurant industry. Just ask Chipotle Mexican Grill.
In the span of two months beginning in October, the company has dealt with an outbreak of E. coli infections that sickened 52 people in nine states and forced the company to temporarily... ⇢ read more
I have a story I tell college students when I am trying to illustrate the point of how far technology has come, just over the course of my own career, in helping public relations practitioners do their jobs.
I share with them that when I first started working in public relations... ⇢ read more
If you’re in the media relations business, you’re probably not waiting until trick-or-treaters finish collecting their sugary sweets to start pitching your holiday stories – at least you shouldn’t! It’s never too early to be thinking about how to position your brand, products, people, and programs for the holiday season. In... ⇢ read more