National News. Local Insights.

‘Tis the Season to start your media pitches (if you haven’t already!)

If you’re in the media relations business, you’re probably not waiting until trick-or-treaters finish collecting their sugary sweets to start pitching your holiday stories – at least you shouldn’t! It’s never too early to be thinking about how to position your brand, products, people, and programs for the holiday season. In fact, you need to act fast due to long-lead time for several media outlets. So, grab some Halloween candy, set aside the turkey recipe and use some of these tips to help you get coverage during the holidays: If you’ve missed the long-lead deadlines of holiday-themed magazines, consider the shorter turnaround times... ⇢ read more

Where do you see the future of PR heading?

Our future is coming together. As a profession, public relations will redefine itself by casting off the label of “public relations.” Our future is in earning the mantle of strategic counselor and providing leaders with creative solutions to their problems. Clients don’t care what the marketing mix is—and neither should we. The... ⇢ read more

How The Parking Lot Can Enhance a Marketing Program

By Amy Kossoff Smith, President Write Ideas, Inc. I recently published an article on my firm's site about how a "Parking Lot" approach to marketing discussions can be an incredible tool for adding calm and focus to a meeting.  We've used this tactic with great success at our PRConsultants Group conference.... ⇢ read more

Bring Your Non-Profits Into Focus

Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com We live in an increasingly visual world, where electronic and social media is driving an ever greater need for more and higher quality photos and graphics. In our work with non-profit organizations, we’re seeing many of them scrambling to assemble high-resolution... ⇢ read more

Generational Faux Pas

Generational Faux Pas by Heidi Langer, Langer Marketing & Communications LLC Nothing screams Baby Boomer more than a double space after a period. Really? Oops, just double spaced after the period! Hard to teach an old dog new tricks. Yes, I’m a Baby Boomer. Actually straddling the fence with Baby Boomers on... ⇢ read more

Crisis Response: You must be swift, you must be decisive, but above all, you must be accurate

In the weeks following the Germanwings Flight 9525 crash, Lufthansa Group and its Chief Executive Carsten Spohr faced tremendous pressure as they crafted messaging for customers, employees, investors and the general public. PR practitioners (myself included) have closely observed the company’s response strategy unfold. One of the biggest twists came... ⇢ read more

Making a Difference with Media Relations

By Hope Brown, APR Principal, PublicCity PR   If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume.   That said, even a... ⇢ read more

4 Myths About Being an Independent PR Practitioner

By Deborah Trivitt, APR http://www.trivittpr.com I’m not a fan of the recent fad to make a list of the “best,” “worst,” “most,” “least” of anything. I’m pretty sure the people making the lists are arbitrarily picking from their favorites or least favorites to make the list.  I doubt any real research goes... ⇢ read more

Danger You Never Saw Coming

By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne & Associates Public Relations Social media is a great way to engage your customers and clients, and to share product information and announcements with people who already like you. But, if you’re responsible for handling social media for a client, you know that heartsick feeling when... ⇢ read more

Apple Watch- PR Lessons for the C-Suite

By: Melanie McCraney, McCraney Communications When Apple chief Tim Cook unveiled the Apple watch with a typically unfussy flourish March 9, he accomplished something most CEOs only dream of; he made news with a product announcement. Even better, the event kicked off a lively conversation that’s been happily buzzing ever... ⇢ read more