If you’re in the media relations business, you’re probably not waiting until trick-or-treaters finish collecting their sugary sweets to start pitching your holiday stories – at least you shouldn’t! It’s never too early to be thinking about how to position your brand, products, people, and programs for the holiday season. In fact, you need to act fast due to long-lead time for several media outlets.
So, grab some Halloween candy, set aside the turkey recipe and use some of these tips to help you get coverage during the holidays:
If you’ve missed the long-lead deadlines of holiday-themed magazines, consider the shorter turnaround times... ⇢ read more
Our future is coming together.
As a profession, public relations will redefine itself by casting off the label of “public relations.” Our future is in earning the mantle of strategic counselor and providing leaders with creative solutions to their problems. Clients don’t care what the marketing mix is—and neither should we.
The... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc.
I recently published an article on my firm's site about how a "Parking Lot" approach to marketing discussions can be an incredible tool for adding calm and focus to a meeting. We've used this tactic with great success at our PRConsultants Group conference.... ⇢ read more
Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com
We live in an increasingly visual world, where electronic and social media is driving an ever greater need for more and higher quality photos and graphics. In our work with non-profit organizations, we’re seeing many of them scrambling to assemble high-resolution... ⇢ read more
Generational Faux Pas
by Heidi Langer, Langer Marketing & Communications LLC
Nothing screams Baby Boomer more than a double space after a period. Really? Oops, just double spaced after the period! Hard to teach an old dog new tricks. Yes, I’m a Baby Boomer. Actually straddling the fence with Baby Boomers on... ⇢ read more
By Kay Floyd
A Texas gun store owner has found himself in a heated battle with a federal judge that, as it turns out, has nothing to do with guns. Instead, it concerns his Facebook. Yes, that is what I said, Facebook
As reported in the Houston Chronicle, Jeremy Alcede lost his... ⇢ read more
In the weeks following the Germanwings Flight 9525 crash, Lufthansa Group and its Chief Executive Carsten Spohr faced tremendous pressure as they crafted messaging for customers, employees, investors and the general public. PR practitioners (myself included) have closely observed the company’s response strategy unfold. One of the biggest twists came... ⇢ read more
By Hope Brown, APR
Principal, PublicCity PR
If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume. That said, even a... ⇢ read more
By Deborah Trivitt, APR
I’m not a fan of the recent fad to make a list of the “best,” “worst,” “most,” “least” of anything. I’m pretty sure the people making the lists are arbitrarily picking from their favorites or least favorites to make the list. I doubt any real research goes... ⇢ read more
By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne & Associates Public Relations
Social media is a great way to engage your customers and clients, and to share product information and announcements with people who already like you. But, if you’re responsible for handling social media for a client, you know that heartsick feeling when... ⇢ read more
By: Melanie McCraney, McCraney Communications
When Apple chief Tim Cook unveiled the Apple watch with a typically unfussy flourish March 9, he accomplished something most CEOs only dream of; he made news with a product announcement. Even better, the event kicked off a lively conversation that’s been happily buzzing ever... ⇢ read more