Smart public relations practitioners are always looking for ways to expand the visibility of their clients’ plans and programs. Adding opportunities for outreach to social influencers is one way to do that.
Identifying the Right Influencers
Identifying the right influencers involves the same mindset as identifying “beat” reporters or other key stakeholders. Look at the clients’ media channels to see if certain names keep popping up. Someone who is already a fan could be the right approach. Another approach is to find a local bloggers group or Social Media Breakfast if you’re targeting within a specific geographic area. In my hometown of San Antonio, the local bloggers group ha ... ⇢ read more
It’s time to vote! Perhaps you ran to the polls this morning to help the candidate you love become our next president. Or, maybe your vote just celebrates your right to do so and the end of a very long ad season. Either way, there’s no denying the Trump/Clinton race has been particularly intense. Dominated by unprecedented levels of mudslinging and scandals—the effect may last longer than Election Day.
A sky-high level of controversy is characteristic of this year's election. But, it begs a question about whether Trump and Clinton are that much more controversy worthy than candidates in the past. Could this level of scrutiny be just a natural outcome of running for office in the Digital Age?
Trump and Clinton have both had their turns wiping egg off their faces. Trump has been skewered for such things as his tax returns, ⇢ read more
By Solveig Raftery, The Firm Public Relations & Marketing
It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the services you seek and that understands your vision and goals. You sign a contract.
Hiring a PR agency is a significant investment, and of course you want to ensure this investment is effective. Fortunately, when an organization and a PR firm collaborate well, they can reap very satisfying results.
Listed below are simple tips to help maximize this relationship.
The first step toward a successful PR campaign is preparation. This involves an in-depth planning process, including compiling a strategic schedule for PR efforts such as media ... ⇢ read more
Our future is coming together.
As a profession, public relations will redefine itself by casting off the label of “public relations.” Our future is in earning the mantle of strategic counselor and providing leaders with creative solutions to their problems. Clients don’t care what the marketing mix is—and neither should we.
The lines between digital, social media, advertising and public relations are more blurred (and unnecessary) than ever before. Most strategic communication efforts will not require every channel or discipline, but if we fail to consider each one, we run the risk of missed opportunities.
Coming together in this way creates a more desirable market overall. Actually, employment in the PR industry is expected to grow 12 per ... ⇢ read more
In the weeks following the Germanwings Flight 9525 crash, Lufthansa Group and its Chief Executive Carsten Spohr faced tremendous pressure as they crafted messaging for customers, employees, investors and the general public. PR practitioners (myself included) have closely observed the company’s response strategy unfold. One of the biggest twists came in late March, when Lufthansa said it knew of the pilot’s depression diagnosis, but did not prevent him from working.
The recent history of flight disasters underscores the critical need for airlines to deploy swift and decisive crisis communication, but not at the expense of accuracy.
My evaluation of Lufthansa’s crisis response aligns most closely with that of Scott Farrell, president of global corporate communication for Golin, ... ⇢ read more
By Hope Brown, APR
Principal, PublicCity PR
If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume. That said, even a “grown-up PR professional” can feel like they’re making a difference in the world, if given the opportunity. The team at PublicCity PR (PCPR) was recently given such an opportunity, thanks to our partners at Brogan & Partners, and the dedicated team at the Michigan Women’s Foundation (MWF). Together – with the support of the Wayne County Prosecutor’s Office and the Detroit Crime Commission (DCC) – we launched Enough SAID (Sexual Assa ... ⇢ read more
By Deborah Trivitt, APR
I’m not a fan of the recent fad to make a list of the “best,” “worst,” “most,” “least” of anything. I’m pretty sure the people making the lists are arbitrarily picking from their favorites or least favorites to make the list. I doubt any real research goes into the making of any of them.
Recently PRSA Tactics columnist Tim O’Brien, APR, invited me to participate in making the list 4 Myths About Being an Independent Practitioner
As I prepare to begin year 18 as an Independent Practitioner, I can assure you his list is “well-researched, and insightful.” ... ⇢ read more
[caption id="attachment_1106" align="alignleft" width="300"] Apple watch photo courtesy of Associated Press[/caption]
By: Melanie McCraney, McCraney Communications
When Apple chief Tim Cook unveiled the Apple watch with a typically unfussy flourish March 9, he accomplished something most CEOs only dream of; he made news with a product announcement. Even better, the event kicked off a lively conversation that’s been happily buzzing ever since. Media mentions have been in the millions and the PR value attached to those stories is calculated at many times more. Apple enjoys the elite position of not having to pitch its news to the media; the media knocks on their door.
NBC’s Today Show had Carson Daley on the story, setting it up with ... ⇢ read more
A rare, progressive and fatal disease. A little more than a year ago, this was the diagnosis given to 2-year-old Katherine Belle in Kentucky. It was a devastating and isolating realization for KB’s parents – if only for a little while.
While KB’s diagnosis has been a pendulum of answers and questions; more questions than answers. We know that KB has a rare disease, but we also know she’s not alone.
Her father is an attorney and her mother has a growing list of professional experience as a blogger, photographer, social media explorer and, most recently, Rare Disease Hunter. Together they have started a blog Hope For Katherine Belle and a Facebook page detailing their journey to find a cure for KB. Their sites receive considerable attention (not just because KB is cu ... ⇢ read more
By Sharon Kreher, Partner, teamworksPR
When the social media age first dawned (remember Friendster and MySpace?), it seemed like a curiosity. But then Facebook took off. And Twitter. And suddenly, businesses realized that they needed to be visible on social media platforms or be left out of millions of daily conversations. That precipitated a mad rush into social media. Clients felt they needed to be on Facebook and they’d better be tweeting. Content was usually an afterthought: recycled news releases and repurposed website copy. What was said took a back seat to saying “something, anything,” so as not to be left out of this major ma ... ⇢ read more
I love teachers. Anyone who follows me on Facebook knows my daughter teaches music. She, and most of her colleagues do a great job.
But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald. So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the crime (mistake, if you prefer) than to cover it up.
I’ll never forget the wise words of a Sunday school teacher and High School counselor, who told us, “It is okay to say you are wrong.” These teachers and the paraprofessionals have learned a lesson the hard way. But we ALL can learn from their mistake. Just think what damage they’ve done to their profession and their district. Trust is s ... ⇢ read more
- Conduct Thorough Planning