Posts Categorized: Case Studies

Ducky Inspiration for Local Public Relations

We're always on the hunt for PR genius to serve clients. I found ‘ducky’ inspiration during a recent trip to South Africa. The entire country is breathtaking. So is its Cape Winelands region, located about a half hour northeast of Cape Town. Near Stellenbosch, we visited the Vergenoegd Wine Estate, one of more than 500 ‘temples to the grape’ that dot the area. [caption id="attachment_1568" align="aligncenter" width="300"]⇢ read more

Launching the Common Sense Communications Revolution

There have been a few events/circumstances that occurred recently, which have prompted me to consider starting a new movement. Who's with me? “What is it?” you are asking? Well, I would like to propose a new direction/focus to the practice of Public Relations and call it…Common Sense Communications. I think it might better explain what we do and how we personally approach the discipline as it relates to our clients and life in general. A client called recently with a potential crisis at its facility, which was brought to their attention by a customer. Without providing all the important information to us, they called to ask, “What should we do about it?”  Now, I have an amazing team and we all had the same question all at once for that client. Any guesses? You're probably right. Our immediate response was, "Is it true?" They told us they needed to get back to us to see if it was true. We waited and waited with multiple e-mails coming through without any straight answer ... ⇢ read more

PRConsultants Group Turns it Up in Albuquerque

2016 conference logo By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines When you put a group of premier public relations experts in a room for three days, you never know what magic will happen.  And this year's conference was no exception.  Our theme, "Turn it Up," had multiple applications, including a colorful conversation of best/first concerts, and action-packed sessions on branding, social media, PR strategy, and lots more.  The theme, how do we work together to "Turn it Up" for our clients, our individual firms, and most importantly, the incredible collective experience of PRConsultants Group, ... ⇢ read more

Making a Difference with Media Relations

By Hope Brown, APR Principal, PublicCity PR   If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume.   That said, even a “grown-up PR professional” can feel like they’re making a difference in the world, if given the opportunity.  The team at PublicCity PR (PCPR) was recently given such an opportunity, thanks to our partners at Brogan & Partners, and the dedicated team at the Michigan Women’s Foundation (MWF).  Together – with the support of the Wayne County Prosecutor’s Office and the Detroit Crime Commission (DCC) – we launched Enough SAID (Sexual Assa ... ⇢ read more

Reporter Appreciation

AA015346 By Melinda Kruyer, Kruyer & Associates The recent losses of David Carr, New York Times, and Bob Simon, CBS News, juxtaposed to the fall of Brian Williams, NBC News, got me thinking about the reporters in my world and how much I value them as collaborators and respect them as professionals. Here is an example. I learned about water technology when I signed on to lead the branding, marketing and public relations efforts for the new WTIC, the water technology innovation cluster covering Ohio, Kentucky and SE Indiana. The first thing that we did was to change the name to Confluence. What is it?
  • Confluence is a 501(c) 3 organization composed of federal water laboratories and agencies, universities, large and small businesses, water utilities and ... ⇢ read more

Lights, Camera, Action in Media Relations

By Natalie Ghidotti, APR It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer. Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining, while informing. Think of the number of videos you probably watch just in your Facebook feed alone. Don’t tell me you haven’t clicked on one of those Buzzfeed videos before. We all have! So knowing that people like to watch things, it’s no surprise that using video in your media relations efforts can result in better engagement, clearer understanding and increased dialogue. Reporters and editors – (gasp!) they’re just like us! The gal you’ve been trying to pitch for a year at the New York Times likes watching engaging content just as much as you and your friends. Our firm has worked over the past fe ... ⇢ read more

If you want a good PR person, hire a soccer player

MargaretNathan By Margaret Nathan, Partner at Strategic Communication, Inc. In a recent article in The New York Times, the great David Brooks wrote an article about the difference between baseball and soccer. He posed the question: Is life more like baseball, or is it more like soccer? He then went on to quote, “as Simon Critchley pointed out recently in The New York Review of Books, soccer is a game about occupying ... ⇢ read more

Landing National Media Without Being the Center of Attention

By Solveig Raftery, The Firm Public Relations and Marketing When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick. The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of Nevada (CCCN), was approached by a mother, Elizabeth, and her five-year-old daughter Abby, who wanted to distribute care packages to chemotherapy and cancer patients at CCCN offices throughout the Las Vegas valley. This delivery though, was part of a larger initiative by Elizabeth and young Abby, who was inspired by her grandmother who had battled (and won!) breast cancer. Abby decided to help other cancer patients through “Abby’s Purple Bag Project”. The goal was to distribute 1,000 purple bags full of items that would be usef ... ⇢ read more

The PR Advice I Never Thought I’d Give

ML headshot By Melissa Libby, President, Melissa Libby & Associates Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation. Every question got a response. Every grievance was taken seriously and equally. Every hater was loved. Maybe it’s because the Internet has made complaining so much easier. Or maybe, as I suspect, it’s given people the anonymity to lash out in ways they never would in person. But whatever the case, online complaining has reached an all time high and I’ve started advising my clients to ignore ... ⇢ read more

Be the “un”

mckeeman logo By Kim McKeeman CEO, McKeeman PR I was working on our PR agency’s business plan and had to take a step back and really, honestly look at why a client works with our company.  Forget the 30,000-foot vision for a minute, and get down to reality. It sounds easy.  We do this for our clients all the time.  We help them define what makes them unique, compelling -- what makes a customer turn right into their parking lot instead of left into their competitor’s lot.  Sure, it sounds easy. Instead, I looked at it from the other side.  Why don’t our clients work with other agencies?  We know what they’ve told us.  “They’re too big.”  “They staff our business with inexperienced people.” “They’re not ... ⇢ read more

Prepare Now for Social Media Opportunities

deb trivitt photo post By Deb Trivitt, President, Trivitt Public Relations Omaha Gives 2013 was a recent opportunity for Omaha non-profits to raise money via a social media campaign orchestrated by the Omaha Community Foundation. This one day fundraiser (yep, just 24 hours) was hugely successful for some agencies and woefully disastrous for others.   I have two nonprofit clients.  One in each category.  What was the difference? Why did one raise $23,000 and the other $3,000.  I think this video, ⇢ read more