By Melinda Kruyer, Kruyer & Associates
The recent losses of David Carr, New York Times, and Bob Simon, CBS News, juxtaposed to the fall of Brian Williams, NBC News, got me thinking about the reporters in my world and how much I value them as collaborators and respect them as professionals. Here is an example.
I learned about water technology when I signed on to lead the branding, marketing and public relations efforts for the new WTIC, the water technology innovation cluster covering Ohio, Kentucky and SE Indiana. The first thing that we did was to change the name to Confluence.
What is... ⇢ read more
By Natalie Ghidotti, APR
It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer.
Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining, while informing. Think of the number of videos you probably watch just in your Facebook feed alone. Don’t tell me you haven’t clicked on one of those Buzzfeed videos before. We all have!
So knowing that people like to watch things, it’s no surprise that using video in your media relations... ⇢ read more
By Amy Kossoff Smith, Write Ideas, Inc., and Founder/Editor PRCG Powerlines
Boots and lots of brainstorming were on the ground in Dallas and Fort Worth, Texas, this year for the PRConsultants Group Annual Conference. More than 40 of the network’s markets attended for professional development, networking, and of course, some great Tex-Mex food. Themed, “Not the same old bull,” there was a healthy dose of humor and Southwestern fun as we held our annual crash course in PR education together.
Here are highlights from this year’s conference:
Day One, after a team brainstorm (get ready to be wowed in 2015 by some new... ⇢ read more
By Jennifer Evans
I live and work in Houston, Texas. Houston is known for many things, but the oil & gas industry remains a driving business here. Consequently, we see indicators of economic dips due to oil prices before other U.S. markets. While I don’t want to discourage anyone unduly, we are seeing some of those signs in the U.S. and in Texas right now. Public Relations practitioners – internal as well as agency leaders – should pay attention and prepare to help clients/employers adapt. After all, part of the job is therapy, right? Here are a few handy tips... ⇢ read more
By Solveig Raftery, The Firm Public Relations and Marketing
When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick.
The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of Nevada (CCCN), was approached by a mother, Elizabeth, and her five-year-old daughter Abby, who wanted to distribute care packages to chemotherapy and cancer patients at CCCN offices throughout the Las Vegas valley.
This delivery though, was part of a larger initiative by Elizabeth and young Abby, who was... ⇢ read more
By Kim McKeeman
CEO, McKeeman PR
I was working on our PR agency’s business plan and had to take a step back and really, honestly look at why a client works with our company. Forget the 30,000-foot vision for a minute, and get down to reality.
It sounds easy. We do this for our clients all the time. We help them define what makes them unique, compelling -- what makes a customer turn right into their parking lot instead of left into their competitor’s lot. Sure, it sounds easy.
Instead, I looked at it from the other side. Why don’t our clients work with... ⇢ read more
By Brian Chandler, Commonwealth PR
I remember this client’s crisis like it was yesterday.
We were in the middle of a meeting at their office when the CEO was immediately ushered out of the room with no explanation. A few minutes later, I was also summoned out of the room, leaving everyone confused and unsure whether to continue the meeting or call it quits.
What happened next involved me setting up shop in someone else’s office, using their computer, paper and even some supplies, to handle a crisis situation that involved a death. In respect for the family and my client, I will... ⇢ read more
by Amy Kossoff Smith
Write Ideas, Inc.
This year’s PRConsultants Group Conference rallied 32 PR pros from around the country in Kansas City for professional development, networking, and some CSI (Communication Strategies and Innovation) fun. Conference Chairs Alex Greenwood, Barb Harris, and Sharon Kreher, along with a committee*, planned 2+ jam packed days of seminars, meals at local KC hot spots, and a Mystery “Who Dunnit” dinner where members took on “identities” from the roaring ‘20s to compete to find out “who killed Ed Malone.”
All in good fun, and keeping with the CSI crime theme, the conference was a killer success!
Sessions along... ⇢ read more
By Sharon Kreher, teamworks communication management
I admit it. I don’t particularly enjoy confrontations, whether it’s in my personal or business relationships. As a result, my business partner and I have worked over the years to find ways to make budget, work scope, and expectation kinds of conversations direct and upfront at the start of our client relationships, when they’re less likely to be acrimonious.
So here are five recommendations for building a solid foundation for client relationships:
1. Always have a contract
While some might interpret a business relationship without a contract as a sign of real “trust,” we think it’s a recipe... ⇢ read more
By Dawn Stranne
PRConsultants Group, San Francisco Bay Area
Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too! Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event to shatter the Guinness World Record for the largest macaroni and cheese.
As they shared their success story, I caught myself oohing and ahhing over one of the smaller event details as an excellent example of a huge revolution that is growing in the non-profit world called “social enterprise.”
Attendees who donated... ⇢ read more
By Caroline Witherspoon, Becker Communications, Inc.
In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years. Our Hawaii-based agency, Becker Communications, Inc., was tasked with developing and implementing a strategic marketing and media relations campaign surrounding this much beloved, iconic vehicle. Frankly speaking, pun intended, it sounded like a slam-dunk. But, an unexpected surprise had us quickly treading in hot water and meeting the challenge with relish.
While we were able to accomplish a lot through... ⇢ read more