Posts Categorized: Client News

Reporter Appreciation

AA015346 By Melinda Kruyer, Kruyer & Associates The recent losses of David Carr, New York Times, and Bob Simon, CBS News, juxtaposed to the fall of Brian Williams, NBC News, got me thinking about the reporters in my world and how much I value them as collaborators and respect them as professionals. Here is an example. I learned about water technology when I signed on to lead the branding, marketing and public relations efforts for the new WTIC, the water technology innovation cluster covering Ohio, Kentucky and SE Indiana. The first thing that we did was to change the name to Confluence. What is it?
  • Confluence is a 501(c) 3 organization composed of federal water laboratories and agencies, universities, large and small businesses, water utilities and ... ⇢ read more

Lights, Camera, Action in Media Relations

By Natalie Ghidotti, APR It’s no shocker that online video consumption continues increasing at a rapid pace. According to comScore’s Video Metrix, 190.3 million Americans watched online content videos last summer. Videos are easily viewed from a variety of devices – whether that’s a smartphone, tablet or desktop computer. They’re also entertaining, while informing. Think of the number of videos you probably watch just in your Facebook feed alone. Don’t tell me you haven’t clicked on one of those Buzzfeed videos before. We all have! So knowing that people like to watch things, it’s no surprise that using video in your media relations efforts can result in better engagement, clearer understanding and increased dialogue. Reporters and editors – (gasp!) they’re just like us! The gal you’ve been trying to pitch for a year at the New York Times likes watching engaging content just as much as you and your friends. Our firm has worked over the past fe ... ⇢ read more

PRCG Conference Roundup 2015: Dallas, Texas

2015 conference logo DallasBy Amy Kossoff Smith, Write Ideas, Inc., and Founder/Editor PRCG Powerlines Boots and lots of brainstorming were on the ground in Dallas and Fort Worth, Texas, this year for the PRConsultants Group Annual Conference. More than 40 of the network’s markets attended for professional development, networking, and of course, some great Tex-Mex food. Themed, “Not the same old bull,” there was a healthy dose of humor and Southwestern fun as we held our annual crash course in PR education together. Here are highlights from this year’s conference:
  • Day One, after a team brainstorm (get ready to be wo ... ⇢ read more

Public Relations Pros Adapt in a Soft Economy

 jenevans_webheadshot By Jennifer Evans I live and work in Houston, Texas. Houston is known for many things, but the oil & gas industry remains a driving business here. Consequently, we see indicators of economic dips due to oil prices before other U.S. markets. While I don’t want to discourage anyone unduly, we are seeing some of those signs in the U.S. and in Texas right now. Public Relations practitioners – internal as well as agency leaders – should pay attention and prepare to help clients/employers adapt. After all, part of the job is therapy, right? Here are a few handy tips to help you help your clients. 1)      Be prepared to have the conversation⇢ read more

Landing National Media Without Being the Center of Attention

By Solveig Raftery, The Firm Public Relations and Marketing When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick. The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of Nevada (CCCN), was approached by a mother, Elizabeth, and her five-year-old daughter Abby, who wanted to distribute care packages to chemotherapy and cancer patients at CCCN offices throughout the Las Vegas valley. This delivery though, was part of a larger initiative by Elizabeth and young Abby, who was inspired by her grandmother who had battled (and won!) breast cancer. Abby decided to help other cancer patients through “Abby’s Purple Bag Project”. The goal was to distribute 1,000 purple bags full of items that would be usef ... ⇢ read more

Be the “un”

mckeeman logo By Kim McKeeman CEO, McKeeman PR I was working on our PR agency’s business plan and had to take a step back and really, honestly look at why a client works with our company.  Forget the 30,000-foot vision for a minute, and get down to reality. It sounds easy.  We do this for our clients all the time.  We help them define what makes them unique, compelling -- what makes a customer turn right into their parking lot instead of left into their competitor’s lot.  Sure, it sounds easy. Instead, I looked at it from the other side.  Why don’t our clients work with other agencies?  We know what they’ve told us.  “They’re too big.”  “They staff our business with inexperienced people.” “They’re not ... ⇢ read more

Crisis Communications = Mental Fatigue

BrianChandler_Headshot By Brian Chandler, Commonwealth PR I remember this client’s crisis like it was yesterday. We were in the middle of a meeting at their office when the CEO was immediately ushered out of the room with no explanation. A few minutes later, I was also summoned out of the room, leaving everyone confused and unsure whether to continue the meeting or call it quits. What happened next involved me setting up shop in someone else’s office, using their computer, paper and even some supplies, to handle a crisis situation that involved a death. In respect for the family and my client, I will refrain from mentioning their names. You should know that this wasn’t my first crisis. In fact, thro ... ⇢ read more

CSI Meets PR at Kansas City Conference

by Amy Kossoff Smith Write Ideas, Inc. @WriteIdeasPR This year’s PRConsultants Group Conference rallied 32 PR pros from around the country in Kansas City for professional development, networking, and some CSI (Communication Strategies and Innovation) fun.  Conference Chairs Alex Greenwood, Barb Harris, and Sharon Kreher, along with a committee*, planned 2+ jam packed days of seminars, meals at local KC hot spots, and a Mystery “Who Dunnit” dinner where members took on “identities” from the roaring ‘20s to compete to find o ... ⇢ read more

Those Difficult Client Conversations

By Sharon Kreher, teamworks communication management I admit it.  I don’t particularly enjoy confrontations, whether it’s in my personal or business relationships.  As a result, my business partner and I have worked over the years to find ways to make budget, work scope, and expectation kinds of conversations direct and upfront at the start of our client relationships, when they’re less likely to be acrimonious. So here are five recommendations for building a solid foundation for client relationships: 1.       Always have a contract While some might interpret a business relationship without a contract as a sign of real “trust,” we think it’s a recipe for rancor down the road when both parties suddenly realize they have very different expectations about the scope work and the anticipated results.   A detailed contract eliminates diffic ... ⇢ read more

How to Cut the Mustard When a Promotion Turns into Controversy

By Caroline Witherspoon, Becker Communications, Inc. In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years.  Our Hawaii-based agency, Becker Communications, Inc., was tasked with developing and implementing a strategic marketing and media relations campaign surrounding this much beloved, iconic vehicle.  Frankly speaking, pun intended, it sounded like a slam-dunk.  But, an unexpected surprise had us quickly treading in hot water and meeting the challenge with relish. While we were able to accomplish a lot through promotional pub ... ⇢ read more