Since 2000, teamworks communication management has worked closely with a group of incredibly talented communication professionals from all across North America who collectively form PRConsultants Group. Starting with our first multi-market project for Barnes & Noble.com, and continuing through other national campaigns for organizations such as Cold Stone Creamery and Make-A-Wish America, we continue to be impressed with the breadth and depth of communication expertise these colleagues bring, along with geographic reach for feet-on-the-street execution.
Recently, some 50 members of PRConsultants Group gathered in Houston for the network’s annual conference. This event changes locales each year, providing members from throughout the United States, Puerto Rico and Canada with opportunities for professional development and face-to-face peer networking. We love this conference as it is such a strong ... ⇢ read more
We're always on the hunt for PR genius to serve clients. I found ‘ducky’ inspiration during a recent trip to South Africa. The entire country is breathtaking. So is its Cape Winelands region, located about a half hour northeast of Cape Town.
Near Stellenbosch, we visited the Vergenoegd Wine Estate, one of more than 500 ‘temples to the grape’ that dot the area.
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By Solveig Raftery, The Firm Public Relations & Marketing
It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the services you seek and that understands your vision and goals. You sign a contract.
Hiring a PR agency is a significant investment, and of course you want to ensure this investment is effective. Fortunately, when an organization and a PR firm collaborate well, they can reap very satisfying results.
Listed below are simple tips to help maximize this relationship.
The first step toward a successful PR campaign is preparation. This involves an in-depth planning process, including compiling a strategic schedule for PR efforts such as media ... ⇢ read more
Uber and Lyft just lost an $8.6 million game of public affairs.
In a case billed as Silicon Valley money versus Texas public servants, the two giant rideshare companies have suspended service in Austin after voters turned down Proposition 1 on Saturday, bringing to a stunning conclusion the most expensive campaign in the city’s history.
So, why did Proposition 1 fail? Lyft and Uber totally botched the campaign.
The rideshare companies used bullying tactic ... ⇢ read more
There have been a few events/circumstances that occurred recently, which have prompted me to consider starting a new movement. Who's with me?
“What is it?” you are asking? Well, I would like to propose a new direction/focus to the practice of Public Relations and call it…Common Sense Communications. I think it might better explain what we do and how we personally approach the discipline as it relates to our clients and life in general.
A client called recently with a potential crisis at its facility, which was brought to their attention by a customer. Without providing all the important information to us, they called to ask, “What should we do about it?” Now, I have an amazing team and we all had the same question all at once for that client. Any guesses? You're probably right. Our immediate response was, "Is it true?" They told us they needed to get back to us to see if it was true. We waited and waited with multiple e-mails coming through without any straight answer ... ⇢ read more
By Hope Brown, APR
Principal, PublicCity PR
If you ask the average six-year-old what he or she dreams of becoming when they grow up, I’m betting “public relations professional” doesn’t rank high on the roster of responses…you know, probably somewhere just behind fairy princess or superhero, I assume. That said, even a “grown-up PR professional” can feel like they’re making a difference in the world, if given the opportunity. The team at PublicCity PR (PCPR) was recently given such an opportunity, thanks to our partners at Brogan & Partners, and the dedicated team at the Michigan Women’s Foundation (MWF). Together – with the support of the Wayne County Prosecutor’s Office and the Detroit Crime Commission (DCC) – we launched Enough SAID (Sexual Assa ... ⇢ read more
[caption id="attachment_1063" align="alignnone" width="300"] Five hours and counting until Super Bowl XLIX. Can you tell who we were cheering for?[/caption]
by Kristin Helvey, APR, president/owner, Helvey Communications
This year, my husband and I took our first Super Bowl trip. The football hype began upon landing. Airport workers wore jerseys, balloons lined hallways and murals covered the baggage claim. This was, of course, just the tip of the iceberg. For four days, we were enveloped by building-sized endorsements, crazed fans jumping around in the background shots of athlete interviews (if you saw someone that looked like me, I probably just h ... ⇢ read more
By Amy Kossoff Smith, Write Ideas, Inc., and Founder/Editor PRCG Powerlines
Boots and lots of brainstorming were on the ground in Dallas and Fort Worth, Texas, this year for the PRConsultants Group Annual Conference. More than 40 of the network’s markets attended for professional development, networking, and of course, some great Tex-Mex food. Themed, “Not the same old bull,” there was a healthy dose of humor and Southwestern fun as we held our annual crash course in PR education together.
Here are highlights from this year’s conference:
- Conduct Thorough Planning
By Solveig Raftery, The Firm Public Relations and Marketing
When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick.
The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of Nevada (CCCN), was approached by a mother, Elizabeth, and her five-year-old daughter Abby, who wanted to distribute care packages to chemotherapy and cancer patients at CCCN offices throughout the Las Vegas valley.
This delivery though, was part of a larger initiative by Elizabeth and young Abby, who was inspired by her grandmother who had battled (and won!) breast cancer. Abby decided to help other cancer patients through “Abby’s Purple Bag Project”. The goal was to distribute 1,000 purple bags full of items that would be usef ... ⇢ read more
By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR
When 40 public relations consultants get together, there’s bound to be some magic sparks. This year’s 11th Annual PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service, and creativity in the field of PR. Created this year by a fabulous duo, Susan Hamburg and ⇢ read more
- Day One, after a team brainstorm (get ready to be wo ... ⇢ read more