Posts Categorized: Demographics

Let Your Audience Drive Your Plan . . .

By Ann Bouchard, President, Bouchard Communications Group/Matrix Manager There is no question that marketing, advertising and public relations are all disciplines that help businesses grow.¬† Yet so much has changed in the past decade, ¬†that communications professionals (who now have more options and strategic directions to choose from than ever before), are feeling overwhelmed and under informed. Gone are the days when businesses created one message and broadcasted it to the widest audience possible, in hopes of achieving a 1-3% response rate. Today, everything boils down to reaching the right audience, with the right message, at the right time and through the right medium. The average consumer is exposed to over 3,000 advertising messages per day, and less than 3% of those messages resonate. And when social media impressions are factored in, th ... ⇢ read more