By Marisa Vallbona, APR, Fellow PRSA, president of CIM Incorporated,
This blog post originally appeared in PRSAY, a blog published by the Public Relations Society of America.
Have you ever encountered a colleague or acquaintance you never thought was particularly bright and suddenly they’re churning out thought leadership pieces that position them as industry gurus? Ever wonder who flipped the switch in their brain to inspire them to produce those pieces that just don’t sound like anything they could say in person?
As social media continues to explode, so does the number of ... ⇢ read more
This photo from a recent Vanity Fair article (2013) shows the glare from a building, that has resulted in a PR controversy.
By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates Public Relations
It certainly seems like common sense, and basic ethics, to avoid making up names and posting rash and inflammatory comments on your client’s digital media pages, or even worse, on their adversary’s or competitor’s pages.
Yet this ridiculous junior high type behavior happens. In Dallas, a former NBC anchor-turned-PR-specialist (hired, no doubt because he had “good media contacts,”) recently disgraced himself, the law firm that hired him and a high profile client at the City of Dallas, by resorting to ... ⇢ read more
I love teachers. Anyone who follows me on Facebook knows my daughter teaches music. She, and most of her colleagues do a great job.
But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald. So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the crime (mistake, if you prefer) than to cover it up.
I’ll never forget the wise words of a Sunday school teacher and High School counselor, who told us, “It is okay to say you are wrong.” These teachers and the paraprofessionals have learned a lesson the hard way. But we ALL can learn from their mistake. Just think what damage they’ve done to their profession and their district. Trust is s ... ⇢ read more
By Marisa Vallbona, APR, Fellow, PRSA
This blog post first appeared in PRSAY
In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily Beast, ABC News division president Ben Sherwood has decided the network will do just that and ⇢ read more
This blog post originated on PRSAY, a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.
With all ⇢ read more
By Marisa Vallbona, APR, Fellow PRSA
Ethics Officer, PRSA San Diego
I’ve served as Ethics Officer of the Public Relations Society of America (PRSA) San Diego Chapter for the past five years. During that time, I’ve received numerous phone calls, e-mails and heard countless complaints from colleagues “rattin ... ⇢ read more