Posts Categorized: Journalism

14th Annual PRCG Conference in Houston Gives Members a Passport to Creativity

By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines The 14th Annual PRConsultants Group is a wrap, and it was the 3rd time this international group of PR pro’s had “boots on the ground” in the Lone Star State (Texas). This year’s theme, “Passport to Creativity,” inspired the 50 members attending to consider new, innovative ways to add color and relevance to PR campaigns around the world. Here are some of my favorite highlights: ⇢ read more

Election Day and beyond: Running for office in the Digital Age

It’s time to vote! Perhaps you ran to the polls this morning to help the candidate you love become our next president. Or, maybe your vote just celebrates your right to do so and the end of a very long ad season. Either way, there’s no denying the Trump/Clinton race has been particularly intense. Dominated by unprecedented levels of mudslinging and scandals—the effect may last longer than Election Day. A sky-high level of controversy is characteristic of this year's election. But, it begs a question about whether Trump and Clinton are that much more controversy worthy than candidates in the past. Could this level of scrutiny be just a natural outcome of running for office in the Digital Age? Trump and Clinton have both had their turns wiping egg off their faces. Trump has been skewered for such things as his tax returns, ⇢ read more

Generational Faux Pas

Generational Faux Pas by Heidi Langer, Langer Marketing & Communications LLC Nothing screams Baby Boomer more than a double space after a period. Really? Oops, just double spaced after the period! Hard to teach an old dog new tricks. Yes, I’m a Baby Boomer. Actually straddling the fence with Baby Boomers on one side and Generation X on the other. If I fell off the fence, I’d likely fall toward the Baby Boomers as I feel more like them in more ways than I care to share, especially when it comes to typing and spaces. I learned to type in my high school “stenography class” which is the same place I learned to read and write shorthand, take dictation and remember about 8-10 sentences at a time before I had to write them down in shorthand. Remember shorthand? Anyone over about 45 should remember it. I still use it today. Comes in handy when I have to take notes really fast. An invaluable skill I say. But both the double space after a period and the sho ... ⇢ read more

Snark Gone Bad Can Lead to Workplace Abuse

SFD imageBy Dawn Stranne, President, Dawn Stranne & Associates   Happy Snark Free Day! Today, our group of public relations professionals from every corner of America asks everyone to take some time to think about the power of words and to be snark free, just for a day. Snark gone bad can cross over the ugly line into bullying at the office. For most of us, we probably experience or dish out a little snark at work now and then. But for those who have been bullied, snark is probably where the bully began the torture. While Snark Free Day doesn’t address that level of abuse, it is important to those of us who make a living in communications to be aware of such workp ... ⇢ read more

Snark Free Day Returns (Let the retorts begin)

SFD image By Felicia Knight, President, The Knight Canney Group When PRConsultants Group, a national consortium of public relations and communications professionals launched the first annual Snark Free Day last year, the response from some quarters was predictable—even funny. Turns out, some people are just too damned cool to lose the snark, if only for 24 hours. It’s like asking Gordon Gekko to nuzzle a kitten. The point of Snark Free Day is make people take a moment to think about the effect their words or deeds have on other people. The abundance of snark is especially evident in cyber-space, where ... ⇢ read more

Come on, Can’t You Be Original?

Marisa Vallbona photo web By Marisa Vallbona, APR, Fellow PRSA, president of CIM Incorporated, This blog post originally appeared in PRSAY, a blog published by the Public Relations Society of America. Have you ever encountered a colleague or acquaintance you never thought was particularly bright and suddenly they’re churning out thought leadership pieces that position them as industry gurus? Ever wonder who flipped the switch in their brain to inspire them to produce those pieces that just don’t sound like anything they could say in person? As social media continues to explode, so does the number of ... ⇢ read more

Shiny objects and made-up comments fuel PR controversy

lisa fd image This photo from a recent Vanity Fair article (2013) shows the glare from a building, that has resulted in a PR controversy. By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates Public Relations It certainly seems like common sense, and basic ethics, to avoid making up names and  posting rash and inflammatory comments on your client’s digital media pages, or even worse, on their adversary’s or competitor’s  pages. Yet this ridiculous junior high type behavior happens. In Dallas, a former NBC anchor-turned-PR-specialist (hired, no doubt because he had “good media contacts,”) recently disgraced himself, the law firm that hired him and a high profile client at the City of Dallas, by resorting to ... ⇢ read more

Digital storytelling: shift from selling to compelling

Ever since man gathered around the fire and scratched cave wall drawings, stories unite, educate and inspire us. Storytelling is a PR person's best device for sharing a message... and in the digital age, we tell stories weaving text, sound, video, photos, data, and emotion.

As public relations professionals, we know people consume messages and use media differently than in the past. In order to tell our clients' stories in a more compelling way, we must shift our narrative away from selling (the press release) and toward more visually interesting, shareable digital content. By expanding beyond the written word, the standard press release, we can help our clients communicate in ways that are more memorable and actionable than ever before... a picture is worth a thousand words, after all. For great examples of digital storytelling, visit the ⇢ read more

Media Relations Strategy: PR Does Not Stand for “Press Release”

Ellie Rand shot By Ellie Rand, Public Relations Accounts Supervisor, Deveney Communication As published in Bulldog Reporter Daily ‘Dog on June 25, 2013 PR does not stand for “press release.” Although that fact may be obvious to us practitioners, many people assume media relations, including the writing and pitching of press releases, is the primary function of a public relations professional. I understand the confusion. While other PR tactics, such as partnerships, internal communications and social media efforts, are often employed as part of a comprehensive campaign, the work we do with the news media is often the most compelling. Media relations efforts can be offensive or def ... ⇢ read more

Why do some PR folks think that their announcements are bigger news than the real news?

Jim_Gregory-linkedin photo By Jim Gregory, James Gregory Consultancy LLC As a former daily newspaper reporter, I have formed some opinions about what makes a good press release and what doesn’t. It is interesting to note that the Twitterworld and social media have not yet totally replaced the press release as a communications tool for PR types. Short, 25-30 word leads still work best in press releases. And leading with the “news” works, too. In that regard, one approach really bugs me. That’s when the press release writer’s first sentence says, “XYZ Company announced that” it did something momentous. Hey, the news isn’t that it “announced” something big; the news is that it did something newsw ... ⇢ read more