Posts Categorized: Media Training

It’s Our Job to be Appreciated by Media

Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com I read a fair amount of Facebook group and media blog chatter about the love/hate relationship media folks have with PR people. At best, they begrudgingly acknowledge that sometimes PR people can occasionally be helpful. But as most public forums are inclined, complaints about PR folks tend to dominate these conversations. As a PR professional, it’s difficult to reply to or refute these attitudes, as that can fly in the face of our goal of fostering good working relationships with members of the media for the benefit of our clients. Instead, let me... ⇢ read more

POWERBALL: PR Nightmare Waiting to Happen

By Felicia K. Knight, President The Knight Canney Group KnightCanney.com Ladies and Gentlemen, we have a winner! Three winners, actually. Yes, the Powerball has been won. To all you winners, your dreams have come true. But you are about to be thrust headlong into a public relations nightmare—unless you take steps to save yourselves. None of you live in Delaware, Kansas, Maryland, North Dakota, Ohio, or South Carolina, which means, by law, you must be identified as a winner. And that’s when the ticket hits the fan. Once you’re photographed holding that big check, you will be amazed at the number of relatives,... ⇢ read more

What Chipotle can teach us about crisis communications

Food safety problems can be a recipe for disaster in the restaurant industry. Just ask Chipotle Mexican Grill. In the span of two months beginning in October, the company has dealt with an outbreak of E. coli infections that sickened 52 people in nine states and forced the company to temporarily close some locations along with reports earlier this month that up to 140 people fell ill from norovirus linked to a Chipotle restaurant in Boston. The situation was summed up best by US News & World Report: “For a company founded on fresh ingredients and locally sourced food, it was a... ⇢ read more

It’s Not the Mistake, but the Cover-Up that Counts

I love teachers.  Anyone who follows me on Facebook knows my daughter teaches music.  She, and most of her colleagues do a great job. But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald.  So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the crime (mistake, if you prefer) than to cover it up. http://www.omaha.com/article/20130507/NEWS/705079937/1694#peanut-butter-cover-up-costs-teachers-their-jobs I’ll never forget the wise words of a Sunday school teacher and High School counselor, who told us, “It is okay to say you are... ⇢ read more

Media Training – Yes, you need it!

By Brian Knox, Vice President, Zeppos & Associates, Inc. – Milwaukee, Wisconsin As a former television reporter and anchor, it continues to amaze me at how many people just don’t take the time to think things through before a media interview or plan how they’ll respond if confronted by reporters on an issue.  As PR professionals, you’ll find many firms like ours offer their own unique counsel and proven techniques to help prepare clients for a variety of media situations.  Lessons learned from media training programs can help an individual for a lifetime.  Yet, there remain those who scoff at the... ⇢ read more