By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines
The 14th Annual PRConsultants Group is a wrap, and it was the 3rd time this international group of PR pro’s had “boots on the ground” in the Lone Star State (Texas). This year’s theme, “Passport to Creativity,” inspired the 50 members attending to consider new, innovative ways to add color and relevance to PR campaigns around the world.
Here are some of my favorite highlights:
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There have been a few events/circumstances that occurred recently, which have prompted me to consider starting a new movement. Who's with me?
“What is it?” you are asking? Well, I would like to propose a new direction/focus to the practice of Public Relations and call it…Common Sense Communications. I think it might better explain what we do and how we personally approach the discipline as it relates to our clients and life in general.
A client called recently with a potential crisis at its facility, which was brought to their attention by a customer. Without providing all the important information to us, they called to ask, “What should we do about it?” Now, I have an amazing team and we all had the same question all at once for that client. Any guesses? You're probably right. Our immediate response was, "Is it true?" They told us they needed to get back to us to see if it was true. We waited and waited with multiple e-mails coming through without any straight answer ... ⇢ read more
Everyone needs to occasionally step outside of the daily “grind” to regain a broader perspective. For us, that opportunity is our annual conference with our PRConsultants Group.
We just returned from two jam-packed days in Albuquerque with colleagues from across the U.S. brainstorming, sharing best practices and building new connections with one another. Colleagues shared their case studies, strategies and insights. We listened to excellent speakers, like Martin Waxman and Steve McKee, who challenged us to embrace change and rethink old assumptions.
For teamworks communication man ... ⇢ read more
By Tom Garrity, President of The Garrity Group
Previously, we’ve discussed what nonprofits can do to increase their relevance before their target audiences. Today, we’ll tackle some thoughts on things that corporate leaders should consider when identifying ways to contribute time and resources for a nonprofit or community issue:
By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR
When 40 public relations consultants get together, there’s bound to be some magic sparks. This year’s 11th Annual PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service, and creativity in the field of PR. Created this year by a fabulous duo, Susan Hamburg and ⇢ read more
Cousin Eddie, the infamous befuddled relative from National Lampoon’s Christmas Vacation, is someone who makes the hair on the back of neck stand on end.
Cousin Eddie will say and do the most outlandish things that leave you forcing a smile, scratching and shaking your head, and questioning the integrity of your family.
In marketing terms, Cousin Eddie is not relevant and does not succeed in connecting with his intended target markets.
More on Cousin Eddie in a moment.
This year, my “year end” mail started to arrive a few weeks before Thanksgiving. You know those stamped deliveries in the ⇢ read more
By Deb Trivitt, President, Trivitt Public Relations
Omaha Gives 2013 was a recent opportunity for Omaha non-profits to raise money via a social media campaign orchestrated by the Omaha Community Foundation.
This one day fundraiser (yep, just 24 hours) was hugely successful for some agencies and woefully disastrous for others. I have two nonprofit clients. One in each category. What was the difference? Why did one raise $23,000 and the other $3,000. I think this video, ⇢ read more
by Amy Kossoff Smith
Write Ideas, Inc.
This year’s PRConsultants Group Conference rallied 32 PR pros from around the country in Kansas City for professional development, networking, and some CSI (Communication Strategies and Innovation) fun. Conference Chairs Alex Greenwood, Barb Harris, and Sharon Kreher, along with a committee*, planned 2+ jam packed days of seminars, meals at local KC hot spots, and a Mystery “Who Dunnit” dinner where members took on “identities” from the roaring ‘20s to compete to find o ... ⇢ read more
It is now almost commonplace, getting bombarded by people asking for your “vote”. I am not talking about candidates running for public office. This is the barrage of organizations that are seeking you to vote for their businesses as a part of a social media contest.
Some of the successful “contests” include the Pepsi Refresh Challenge and Toyota’s 100 Cars for Good campaigns; these programs enable organizations to tell their story, while competing for a prize, through public votes, that will benefit its mission. The latest craze is Mission: Small Business sponsored by Chase and LivingSocial.
Organizations enter into these online beauty pa ... ⇢ read more
By Dawn Stranne
PRConsultants Group, San Francisco Bay Area
Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too! Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event to shatter the ⇢ read more
By Brendy Barr
News media outlets are short on staff, short on time and short on budget…yet they are swamped with an assortment of daily events and press releases that are all vying for an assignment editor’s attention. Priorities are set and choices are made as to which events will make the cut for news coverage.
Typically, a news release promoting a highly commercial event is the first to get routed to the circular file — unless it posses that certain something to take the promotional edge off.
Recently, our Detroit-based agency has had a nice run of success garnering news coverage for several of our clients’ commercial events, thanks to a non-profit element we carefully wove into each plan. Specifically, at each public event we conducted some sort of ... ⇢ read more
- Look at existing resources – How much time and personnel do you “really” have to set aside? Answer that question before you start creating your target list.
- What do you really want to accomplish? – If you are reading this, then chances are you want to make meaningful change. It is always good to “test” your ... ⇢ read more