Posts Categorized: Pop Culture

Ricanstructing our Business after Hurricane María: Going Back to Basics

“I will contribute to Puerto Rico’s recovery by not becoming an unemployment statistic.” That statement became my mantra as soon as I knew my family, friends and employees were safe after Hurricane Maria wiped out Puerto Rico’s power, telecom, and basic needs infrastructure. Yes, we have helped in volunteer efforts and community building initiatives, but making sure that my clients were properly served and that we kept our jobs became a top priority, especially the first days after the storm. This is how we “Ricanstructed” our business during the first 72 hours after Hurricane Maria: Knock, Knock. It’s me. As all wireless telecom systems collapsed... ⇢ read more

Communicating with empathy following a tragedy

Much has been written about the importance of organizations communicating effectively in the wake of a tragedy. That includes being mindful of what you say to avoid appearing tone-deaf. From the devastating hurricanes in Texas, Florida and Puerto Rico to the mass shooting in Las Vegas and the Harvey Weinstein sexual harassment scandal, we’ve seen countless viral examples of people who got it wrong. There’s the CBS News attorney who posted a comment about the Las Vegas shootings on Facebook, “I’m actually not even sympathetic [bc] country music fans are often republican gun toters.” And, Donna Karan who weighed in on the... ⇢ read more

Eight life lessons learned from a juggler

I love being a public relations consultant for the past few decades, and have enjoyed representing New England's largest and longest-running Renaissance Faire for the past five. Running your own PR firm can be fascinating, and we are required to keep all the “balls in the air” at all times. Just like a good juggler at the Faire, I’ve uncovered eight life lessons gleaned from observing master performers, including my favorite: the “grand finale” is a simple compilation of many smaller achievements. Whether you are striking out pitching a story or creating a clever idea, or just need extra motivation for a personal goal, here are tips... ⇢ read more

Crisis Communications: PR needs a seat at the table

For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations. Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the PR people “didn’t have a seat at the table?”…from the beginning. PR professionals are oftentimes called in after the crisis hits versus having a seat at the table during the initial planning and strategizing phases. It’s clear that in the case of Pepsi, the advertising firm created what they thought was a... ⇢ read more

Character development: establish your brand voice on social media

Whether you tweet, Facebook post, Instagram, Snapchat or shoot Vine videos for yourself or a client, every social media moment matters. Just as the goal of any actor is to be able to tell a story through a character, your brand needs warmth and personification to really resonate and engage. Not all brands are wild and wacky, but there are plenty of examples of conservative brands who exploded on social in 2015 once they found their “voice”. Check out the Twitter feeds of @oldspice, @tacobell, @MyCascade, @lushcosmetics, @jetblue, @PopChips, @Intel and the SM conference favorite, @Oreo (check out #OreoHorrorStories). It’s okay... ⇢ read more

4 Myths About Being an Independent PR Practitioner

By Deborah Trivitt, APR http://www.trivittpr.com I’m not a fan of the recent fad to make a list of the “best,” “worst,” “most,” “least” of anything. I’m pretty sure the people making the lists are arbitrarily picking from their favorites or least favorites to make the list.  I doubt any real research goes into the making of any of them. Recently PRSA Tactics columnist Tim O’Brien, APR, invited me to participate in making the list 4 Myths About Being an Independent Practitioner http://www.prsa.org/intelligence/tactics/articles/view/10969/1106/4_myths_about_being_an_independent_practitioner#.VRMfwjvF_lM As I prepare to begin year 18 as an Independent Practitioner, I can assure you his list is “well-researched, and insightful.”... ⇢ read more

Super lessons from the Super Bowl

by Kristin Helvey, APR, president/owner, Helvey Communications This year, my husband and I took our first Super Bowl trip. The football hype began upon landing. Airport workers wore jerseys, balloons lined hallways and murals covered the baggage claim. This was, of course, just the tip of the iceberg. For four days, we were enveloped by building-sized endorsements, crazed fans jumping around in the background shots of athlete interviews (if you saw someone that looked like me, I probably just have a twin), live bands playing ear-shattering music, and more beer than should be allowed in any one place. I was in love. As... ⇢ read more

Snark Free Day Returns (Let the retorts begin)

By Felicia Knight, President, The Knight Canney Group When PRConsultants Group, a national consortium of public relations and communications professionals launched the first annual Snark Free Day last year, the response from some quarters was predictable—even funny. Turns out, some people are just too damned cool to lose the snark, if only for 24 hours. It’s like asking Gordon Gekko to nuzzle a kitten. The point of Snark Free Day is make people take a moment to think about the effect their words or deeds have on other people. The abundance of snark is especially evident in cyber-space, where speed and anonymity... ⇢ read more

A Gaming Convention Comes to Town

By Stacia Kirby, president of Kirby Communications When a big convention rolls into town, many of the locals brace themselves for a takeover as their downtown becomes crowded, hotels and restaurants full. Combine that with a lack of understanding as to who is exactly coming to town, and you have a classic case of a PR challenge. Back in 2003, Gen Con “The Best Four Days in Gaming!” moved its annual convention to Indianapolis from Milwaukee. It is fair to say that the residents of Indianapolis were a bit dubious as to what Gen Con would be like when it took place.... ⇢ read more

The Snark Free Day Challenge – Can you do it?

By Melanie McCraney, Founder of McCraney Communications Snark Free Day, a day devoted to kindness, civility and verbal restraint sounds like a good idea - easy and even fun.  A day devoted to eliminating rude, harsh or sinister sarcasm.  Do you have what it takes?  Who’s not up for that?  Piece of cake, count me in! On October 22nd, folks are being asked to put their snarky ways aside and just be nice. It’s Snark Free Day, and coast-to-coast, people are taking the pledge to go Snark Free.  Others are asking, “What is snark and is it really so bad we need... ⇢ read more

The PR Advice I Never Thought I’d Give

By Melissa Libby, President, Melissa Libby & Associates Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation. Every question got a response. Every grievance was taken seriously and equally. Every hater was loved. Maybe it’s because the Internet has made complaining so much easier. Or maybe, as I suspect, it’s given people the anonymity to lash out in ways they never would in person.... ⇢ read more