Posts Categorized: Uncategorized

PR is alive and well, thank you

I’m alive and well, thank you, and not wearing shiny suits with shoulder pads anymore.Recently, a pair of Hubspot blog posts made the rounds claiming that PR needed  a   re-invention, and PR professionals do too. Halligan’s follow up post, entitled, “What is the ideal profile for a modern PR person” (Brian Halligan) raised some hackles in the circles of veteran public relations consultants… and so, I respond. First, it should be noted that while Halligan is a gifted writer and clearly passionate about covering trendy topics in Hubspot’s popular blog in order to garner clicks and e-book downloads, there are some... ⇢ read more

I got 99 voices and mine ain’t one!

After 25 years of writing press releases, pitching stories, imagining marketing ideas and crafting scripts, I am not sure I even remember what my own inner-voice sounds like anymore. If you are anything like me, you must have three things when determining the perfect voice for your clients. First, you must have the ability to imagine scenarios, places and opportunities from the perspective of your client. Second, you must be able to continuously keep the voice going for infinitum. Finally, you must be able to switch effortlessly between those client voices without skipping a step. In my opinion, the most important... ⇢ read more

Eight life lessons learned from a juggler

I love being a public relations consultant for the past few decades, and have enjoyed representing New England's largest and longest-running Renaissance Faire for the past five. Running your own PR firm can be fascinating, and we are required to keep all the “balls in the air” at all times. Just like a good juggler at the Faire, I’ve uncovered eight life lessons gleaned from observing master performers, including my favorite: the “grand finale” is a simple compilation of many smaller achievements. Whether you are striking out pitching a story or creating a clever idea, or just need extra motivation for a personal goal, here are tips... ⇢ read more

How to Communicate in a Multi-Generational Workforce

Best Practices for Millennials by Millennials Solveig Raftery, The Firm Public Relations & Marketing, www.thefirmpr.com The journey to understand the millennial generation is as vast and arduous as the opinions about them. However, Millennials are now the largest living generation in the U.S. and represent the largest generation in the U.S. labor force. It’s safe to say that if you haven’t worked with a Millennial, it’s only a matter of time before you do. According to Pew Research Center, Millennials are defined as those born after 1980 and the first generation to come of age in the new millennium. As an agency owner,... ⇢ read more

Successful Campaign Strategies Are Built on the Affirmative Approach; Not Who Yells the Loudest

By Paul Larrabee, APR During a recent account post-mortem, the client revealed that my repeated urgings to deliver affirmative messages took a while for him to understand – and embrace. Prior to working with Corning Place Communications – his images of the public relations pro were spin meisters based on the fictional portrayals advanced by Frank Underwood via House of Cards or for some of the more seasoned readers episodes of the West Wing or screenings of Wag the Dog. Likely a frustration many PRCs have witnessed – and fought to overcome. While affirmative messaging is one of our fundamentals (the others being layered... ⇢ read more

Workin’ at the Car Wash Blues

The other day, I was listening to Jim Croce’s “Workin’ at the Car Wash Blues.” It has never been one of my favorites, but for some reason the line, “Now I got them steadily-depressing, low down, mind-messing, working-at-the-car-wash blues,” resonated with me. I was struck with how fortunate I am that this sentiment has never applied to me. I’ve been kicking around in the PR trenches for more than three decades, and I cannot recall a single day that resembled those sudsy blues. (Are there days that I’m seriously stressing out? Sure. But depressing and mind-messing? Nope.) I started doing a mental... ⇢ read more

The Pulse massacre: City’s crisis communications response makes #OrlandoProud

Early on Sunday morning, June 12, I woke to the news that 20 people had been killed in a shooting at a downtown Orlando nightclub four miles from my house. “Wow,” I thought, “that’s going to be a huge news story.” I had no idea. At a press conference two hours later, Orlando Mayor Buddy Dyer delivered the news that not 20, but 50 people were confirmed dead and 53 were injured. The worst mass shooting in U.S. history. The collective gasp from reporters was audible. Like most PR professionals, I’m a news junkie. When tragic events occur, I consume news... ⇢ read more

Celebrating Donuts, or Ice cream, or Green Beans

As I hope you are aware, Friday, June 3 was National Donut Day. It’s a day to eat donuts, but National Donut Day was originally established in 1938 by the Chicago Salvation Army to honor women who served donuts to soldiers during World War I. The holiday is traditionally celebrated on the first Friday of June. Almost every single day of the year is set aside to officially commemorate a food or food product, but most of them don’t have the history behind them that National Donut Day does. Gingersnap Cookie Day, Raspberry Cake Day, Lasagna Day, Fresh Spinach Day... ⇢ read more

Let’s Put The Social Back in Social Media: The Cocktail Party Test

By Melissa Libby, Melissa Libby &  Associates When was last time you attended a cocktail party, wedding or other social event where a fight broke out? I mean a name-calling, yelling, party-shattering fight? Where most people at the party joined in to encourage the fight and throw a few barbs themselves, while a few quietly stood back and watched? Hardly what I would call “social.” And yet, this happens on social media every day. I’d love to see a movement to put the “social” back in “social media” and encourage people to remember what they learned in kindergarten about being nice. Or... ⇢ read more

The Story Behind the Story

I recently read an article on AdWeek.com titled, “How Social Media Could Have Changed the O.J. Simpson Trial.” Inspired by the recent FX mini-series, “American Crime Story: The People vs. O.J. Simpson,” the author, Josh Rosenberg, points to the trial’s role in the rise of the 24-hour news cycle, reality television and participatory journalism. Rosenberg also raises the specter of what the trial experience would have been like for both the viewer and the people in that courtroom in 1994 “if the world had been watching in real time with a mobile phone in hand.” Certainly, we now live in an... ⇢ read more

Be Here Now…

My wife, a human resources executive, recently attended a half-day professional development program and was so stunned by the behavior of the other participants that she was nearly (not quite totally) speechless when I asked her about how it went. “The program content was fine,” she said. “But I couldn’t believe the other ‘so-called professionals’ – they were anything but… Instead of using the time to learn, network and develop relationships with other HR professionals, virtually all of the other participants at my table had, and kept, their faces and their attention buried in their smart phones the entire time.” Prior to... ⇢ read more