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EVA Air’s Hello Kitty Shining Star Jet
Houston PRC Jen Evans was referred by California PRC Marisa Vallbona for a project for EVA Air, Sanrio and the Houston Airport System to execute a local public relations strategy supporting the inaugural flight of EVA Air’s Hello Kitty Shining Star Jet with direct service between Houston and Taipei. Jen coordinated local outreach, culminating in a tarmac party and jet tour with more than 100 local, regional, national and international media in attendance.
South Carolina PRC, Kelly Davis, APR, managed the grand opening of ACE Bakery’s first U.S. commercial bakery in Gaffney, SC. ACE Bakery’s Toronto-based public relations firm hired Amy through a referral from San Diego PRC Marisa Vallbona. The opening was covered by media outlets throughout South Carolina and trade publications, including Baking and Snack, which published a seven-page spread.
Feed My Starving Children
Through an introduction from PRCs Barb Harris in Arizona, Feed My Starving Children utilizes the media relations skills of PRCs like Gary Young in Minnesota, Toni Antonetti in Chicago and Amy Smith in Washington, DC to publicize the organization’s efforts to acquire volunteers and raise funds to pack meals for children around the world.
Annual Macy’s Believe Campaign
Pampers Cruisers SagToSwag Tour
In addition to local promotions, publicity and staffing, San Francisco’s PRC Dawn Stranne enlisted a local nonprofit to deliver more than 6,500 diapers to victims of fires in California following the national Pampers Cruisers SagToSwag Tour, which was managed by Citizen Relations. Dawn provided diaper samples to representatives of Growth & Learning Opportunities.