Steve Jobs: An Apple a Day
Thursday, October 6, 2011 at 09:00PM By Bob Schiers, President and Founder of RAS Associates Public Relations, LLC
It was no secret that Apple co-founder Steve Jobs was seriously ill. Reports of his ongoing battle with pancreatic cancer were part of the news for several years. His day-to-day condition was shrouded in near secrecy. Most news reports amounted to nothing more than pure speculation about his condition and long-term prognosis. That was due in large part to Jobs’ and most likely Apple’s desire to keep his medical condition as private as possible. That was no small task given the love the world shared for Jobs, as well as the more practical and somewhat seamy side of things, Apple’s bottom line.
Such was Job’s vision and leadership that Apple became the single wealthiest corporation in the world, trading market rankings with the likes of giants like Exxon-Mobile and Wal-Mart, flush with billions in cash. So it was reasonably understandable that Apple had a lot at stake in terms of keeping Job’s medical condition as quiet as possible. I can’t fault them for that.
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