Apple as the Teacher

By garyyoungink 

If you believe the Twittersphere, Apple can do almost no wrong. Yesterday’s announcement of the iPhone 5 was heralded as the second (or fifth) coming.

Agree with Apple’s press or not, the company who brought lower-case-cool to the letter “i” is indisputably the master of media events. PR Daily cited five lessons that PR people can learn from Apple about managing a major media announcement:
1. Make sure your executives are well trained—even if the product is killer.
2. Numbers remain powerful.
3. Pay attention to sound bites.
4. Show, don’t tell.
5. Maintain realistic expectations.

While “realistic expectations” for Apple may differ a bit from – oh, I don’t know – the rest of the world, the point is well taken.

For the full story, go to: http://www.prdaily.com/Main/Articles/12650.aspx