Program on behalf of the Louisiana Department of Culture, Recreation and Tourism named finalist in two categories
NEW ORLEANS – December 11, 2008 Public relations firm Deveney Communication, the national public relations agency of record for the
Louisiana Department of Culture, Recreation and Tourism, has earned top recognition from leading trade publication
PRNews for its work promoting Louisiana’s culture during the 2008 GRAMMY awards. The firm was honored during a
luncheon at the National Press Club in Washington, D.C. on December 4th.
The program “Only in Louisiana: A Celebration of Culture, Music and Business,” received honorable mentions in both
the “Event Public Relations” and “PR on a Shoestring” categories, after being selected from more than 300 campaigns
entered. More information about both the campaign and the award, as well as a video featured at the Only in Louisiana
event, is available at www.deveney.com/grammy.
PR News’ Nonprofit Awards Program is solely dedicated to honoring the most talented communicators and teams in the
nonprofit and government sector. Honorees join a distinguished circle of those holding the key to “best practices” in the
nonprofit communications arena.
The “Only in Louisiana” event gathered 300 of Hollywood’s top industry executives and media to gain more information
about opportunities to build business in Louisiana. As a result of this event and coordinated efforts by Louisiana
government agencies and their partners, there have been more than 80 films produced in Louisiana this year, representing
an $800 million investment in Louisiana’s cultural economy.
About Deveney Communication
Deveney Communication (www.deveney.com) is an internationally recognized public relations firm that uses integrated
marketing to make its international, national and local clients more successful. Named one of the top five boutique public
relations firms in America by PRWeek in 2004, the firm has been recognized worldwide by the industry for excellence in
developing and implementing strategies using media relations, Internet marketing, community relations and crisis
management for nonprofit, public, corporate and dot.com leaders. As a member of the elite Public Relations professional
networks Public Relations Consultants Group (www.prconsultantsgroup.com) and WorldCom
(www.worldcomgroup.com), Deveney is connected to other leading firms around the globe and is able to provide clients
access to additional markets and resources.
FOR IMMEDIATE RELEASE
Deveney Communication Dominates Annual PRSA New Orleans Awards
Takes Home Two Anvil Awards, Nine Awards of Excellence and Merit
NEW ORLEANS – Public relations firm Deveney Communication once again dominated at the New
Orleans Chapter of the Public Relations Society of America (PRSA) Awards, winning two Anvil Awards
along with six Awards of Excellence and three Awards of Merit.
Deveney, the only organization receiving multiple anvils this year, follows its past successes and tradition
of excellence at the annual PRSA awards. This years’ two Anvil Awards bring Deveney
Communication’s total to a record thirteen Anvil Awards in the firm’s twelve year history.
The PRSA Anvil Awards, given to campaigns exemplary in their incorporation of research, planning
execution and evaluation are selected by independent judges and are limited to entries with a score of 96
or higher and limited to one award per category.
This year’s Anvil Awards come from Deveney Communication’s work with the Ralph Brennan
Restaurant Group’s New York Media Tour (www.neworleans-food.com) and the 38th Annual New
Orleans Boat Show (www.neworleansboatshow.com).
Along with the two Anvil Awards, Deveney Communication received six Awards of Excellence for
“Ralph Brennan New York Media Tour” [Anvil Award Winner], “Ruth’s Chris Steakhouse New Orleans
Opening”, “Planet Beach Lucky Day Promotion”, the “38th Annual New Orleans Boat Show” [Anvil
Award Winner], “Rodrique’s Louisiana: Cajuns, Blue Dogs and Beyond Katrina” and the “Touro Career
Camp” and three Awards of Merit for the Louisiana Office of Tourism’s “Only in Louisiana: A
Celebration of Music, Culture and Business” and “Voodoo Music Experience Blogger Familiarization
Trip” along with the “2007 Arxcel Prescription Benefit Research Survey”.
About Deveney Communication
Leading communication expert John Deveney, ABC, APR, founded the award-winning public relations
firm Deveney Communication (www.deveney.com) in 1996. Deveney Communication is an
internationally recognized public relations firm that uses integrated marketing to make its international,
national and local clients more successful. Named one of the top five boutique public relations firms in
America by PRWeek in 2004, the firm has been recognized worldwide by the industry for excellence in
developing and implementing strategies using media relations, Internet marketing, community relations
and crisis management for nonprofit, public, corporate and dot.com leaders. As a member of the elite
Public Relations professional network WorldCom (www.worldcomgroup.com), Deveney is connected to
other leading firms around the globe and is able to provide clients access to additional markets and
resources.
2008
- Ralph Brennan NY Media Tour - External Relations
- 38th Annual New Orleans Boat Show - Event
2007
- Ralph Brennan NY Media Tour - External Relations
- Touro Infirmary Fema Regulations - Public Affairs
- Ruth's Chris Steak House Inside Edition - Crisis Communication
- New Orleans Museum of Art Femme Femme Femme Exhibit - External Relations
2006
- New Orleans Metropolitan Convention and Visitors Bureau - Crisis Communication
(Katrina)
2004
- PhRMA helpingpatients.org Launch
2003
- Lammico Corporate Identity Redesign and Launch
2002
- Sexagesimus Marketing Campaign
2001
- March of Dimes Folic Acid Awareness Campaign
1999
- SMA Changing Leadership
- VitaRX Communications Plan
NEW YORK (August 8, 2008) - Marisa Vallbona, APR, of CIM Incorporated who represents Southern California on behalf of PRConsultants Group and is a director of the network, has been selected by The Public Relations Society of America (PRSA) as one of 19 new members to its prestigious College of Fellows. Vallbona and the new honorees will be inducted during a ceremony at PRSA's 2008 International Conference, Saturday, October 25, in Detroit, Mich.
"I am pleased to welcome the 2008 inductees into the College of Fellows," said PRSA Chair and CEO Jeffrey P. Julin, APR. "The College is one of the most distinguished groups of senior leaders in the public relations profession, and is committed to advancing the profession by sharing their experience and expertise as well as mentoring professionals young and old."
There are only 455 members in the College of Fellows out of more than 22,000 PRSA members. Election to the College, based on lifetime achievement, is a professional honor awarded to senior practitioners and educators. Election to the College, based on lifetime achievement, is a professional honor awarded to senior practitioners and educators. Fellows are called on to continue their service to the profession through the College.
"Being inducted into the PRSA College of Fellows is one of the profession's highest individual honors," said Bob Frause, APR, Fellow PRSA and 2008 chair of the College of Fellows. "It is with great pride that we recognize the lifetime career work and leadership of outstanding professionals who have significantly advanced our profession."
According to the PRSA Bylaws, to be considered for the College of Fellows a member of PRSA must have practiced or taught public relations for 20 or more years, demonstrated superior capability as a practitioner or educator, exhibited personal and professional qualities that serve as a role model, and advanced the state of the profession. Criteria also include being an Accredited Public Relations (APR) practitioner, which requires passing rigorous oral and written examinations involving a depth of knowledge in the strategic analysis of public relations issues including program, research, ethics, legal issues, communications and other areas.
Mickey G. Nall, APR, Fellow PRSA, managing director, Ogilvy Public Relations Worldwide; Robert S. Saline, APR, Fellow PRSA, president and COO, PRworks, Inc.; Ray A. Crockett, APR, Fellow PRSA, director, communications, Coca-Cola North America; Steve Iseman, Ph.D., APR, Fellow PRSA, professor, Ohio Northern University; B. Kathleen Skipper, APR, Fellow PRSA, Bus Sector Partnerships & Strategic Alliances director, Centers for Disease Control and Prevention (NCHM/CCHIS); Anthony D'Angelo, APR, Fellow PRSA, director, communications, Magna Powertrain; Ellen A. Liston, APR, Fellow PRSA, community relations director, East Tennessee Children's Hospital; Ann R. Carden, APR, Fellow PRSA, assistant professor of communications, SUNY Fredonia; Jeanette Drake, Ph.D., APR, Fellow PRSA, associate professor, Kent State University; Marisa Vallbona, APR, Fellow PRSA, president, CIM Incorporated; Tom Gable, APR, Fellow PRSA, CEO, Gable PR; Alan L. Gaudynski, APR, Fellow PRSA, president and CEO, Alan L. Gaudynski & Associates, Inc.; Shelli A. Ryan, APR, Fellow PRSA, president, AD HOC Communication Resources; Elizabeth A. Pecsi, APR, Fellow PRSA, director, executive communications, Unisys; Helen M. Sullivan, APR, Fellow PRSA, president, InHouse Communications; Lea-Anne O'Hare Germinder, APR, Fellow PRSA, president, Germinder & Associates, Inc.; Erik C.A. Johnson, APR, Fellow PRSA, principal, Borshoff; Mary Graybill, APR, Fellow PRSA, principal, Graybill Communications; and Nora Carr, APR, Fellow PRSA, chief communications officer, Charlotte-Mecklenburg Schools.
The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 296 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.
Promotion of The Simpsons Movie for 7-Eleven earns recognition for national network of PR firms
NEW YORK (June 10, 2008) -- PRConsultants Group Inc. (PRCG), a nationwide network of public relations practitioners, along with 7-Eleven Inc., has won one of the coveted Public Relations Society of America's (PRSA) Silver Anvil Awards for its work on the 7-Eleven promotion of Twentieth Century Fox's The Simpsons Movie. The winning award in the Marketing Consumer Products Food & Non-Alcoholic Beverages category was presented during the 2008 PRSA Silver Anvil Award's ceremony in New York City on June 5.
Twelve members of the national PRCG were involved in the campaign, described by marketers as a "bold, brilliant, genius and award winning" example of reverse product placement. The effort supported the company's goal of driving store traffic, increasing sales and reinforcing the 7-Eleven brand as fun and relevant. The Wall Street Journal ranked 7-Eleven's Simpsons promotion as #2 overall in its review of the best promotions of 2007 and the effort generated $7 million in publicity value and $2.5 million in promotional value for the company.
"This award truly highlights the nationwide strength of the PRConsultants Group in bringing great value to a client like 7-Eleven," said Julie Dennehy, a spokesperson for the PRConsultants Group. "The Simpsons promotion highlighted already terrific 7-Eleven products and allowed our group members around the country to work closely with the company in engaging in the type of results-oriented creativity and media relations expertise we are known for nationwide. The PRSA Silver Anvil is further acknowledgement of our team's hard work and the successful partnership with 7-Eleven on this project."
Working with 7-Eleven, the PRCG promoted 11 stores nationwide made to resemble Kwik-E-Marts in the movie and popular TV series. The effort drew attention to The Simpsons Movie release in July of 2007. Colorful Simpsons character cut-outs and products like Buzz Cola, Krusty O's and Squishees (7-Eleven's legendary Slurpees, renamed) helped attract thousands of Simpsons fans to the 7-Eleven stores.
PRCG members generated nearly $4 million in national print, TV, radio and Internet coverage in the first week alone. Interviews with 7-Eleven management and customers were contained in hundreds of print articles and 1,400 TV segments. More than one million bright pink Simpsons Sprinkalicious donuts were also sold and Web site traffic jumped by 300 percent, placing it in Yahoo and Entertainment Weekly's top 10.
The PRSA indicates Silver Anvil Awards recognize complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession. The 7-Eleven/PRCG entry was selected from the 875 entries in the competition.
PRConsultants Group is a national network of marketing and public relations professionals collaborating to provide national strength and local power to consumer and retail clients. Covering every U.S. media market, network affiliates also represent business-to-business, real estate and finance, high tech, hospitality, arts/entertainment, and nonprofit organizations. More information can be found at
7-Eleven promotion of The Simpsons Movie earns recognition for national network of PR firms
LOS ANGELES (April 1, 2008) -- PRConsultants Group Inc., a nationwide network of public relations practitioners, along with 7-Eleven Inc., was recently recognized as a finalist for the 2008 Public Relations Society of America (PRSA) Silver Anvil Awards for its work on the 7-Eleven promotion of Twentieth Century Fox's The Simpsons Movie.
Twelve members of PRConsultants Group (PRCG) were involved in the campaign, lauded by marketers as a "bold, brilliant, genius and award winning" example of reverse product placement. It also supported the company's goal of driving store traffic, increasing sales and reinforcing the 7-Eleven brand as fun and relevant.
For the 2007 promotion, 7-Eleven turned 11 stores nationwide into Kwik-E-Marts for the month of July to help promote The Simpsons Movie release. Colorful character cut-outs and products taken straight from the TV series, such as Buzz Cola, Krusty O's and Squishees (7-Eleven's legendary Slurpees, renamed), attracted thousands of delighted Simpsons fans to the stores.
PRCG members gave an advance to key journalists for the first day of the Kwik-E-Mart transformation, and then pitched the Simpsons story to print, TV, radio and the Internet, arranging for hundreds of in-store TV segments and interviews with 7-Eleven management. Spurred by the efforts of PRConsultants Group members, the story was picked up by media nationwide, resulting in TV media values of nearly $4 million in the first week and helping to sell more than one million bright pink Simpsons Sprinkalicious donuts. All told, the story garnered a total of 1400 TV segments and hundreds of print articles, including mentions in all top US newspapers, as well as numerous radio segments. The promotion also was an Internet buzz leader, boosting 7-Eleven.com web traffic by more than 300 percent and hitting the Yahoo and Entertainment Weekly top 10.
Publicity value was estimated at a very conservative $7 million; promotional value was estimated at more than $2.5 million. The Wall Street Journal ranked the 7-Eleven's Simpsons promotion as #2 in its review of the best promotions of 2007.
The entry was chosen from the 875 entries in the competition. The Silver Anvil winners will be announced at the June 5, 2008 PRSA Silver Anvil celebration event in New York City.
PRConsultants Group is a national network of marketing and public relations professionals collaborating to provide national strength and local power to consumer and retail clients. Covering every U.S. media market, network affiliates also represent business-to-business, real estate and finance, high tech, hospitality, arts/entertainment, and nonprofit organizations.
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