Best Practices for Millennials by Millennials
Solveig Raftery, The Firm Public Relations & Marketing, www.thefirmpr.com
The journey to understand the millennial generation is as vast and arduous as the opinions about them. However, Millennials are now the largest living generation in the U.S. and represent the largest generation in the U.S. labor force. It’s safe to say that if you haven’t worked with a Millennial, it’s only a matter of time before you do.
According to Pew Research Center, Millennials are defined as those born after 1980 and the first generation to come of age in the new millennium. As an agency owner, I employ both “younger” and “older” Millennials. E ... ⇢ read more
By Solveig Raftery, The Firm Public Relations & Marketing
It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the services you seek and that understands your vision and goals. You sign a contract.
Hiring a PR agency is a significant investment, and of course you want to ensure this investment is effective. Fortunately, when an organization and a PR firm collaborate well, they can reap very satisfying results.
Listed below are simple tips to help maximize this relationship.
The first step toward a successful PR campaign is preparation. This involves an in-depth planning process, including compiling a strategic schedule for PR efforts such as media ... ⇢ read more
- Conduct Thorough Planning