Posts Tagged: communications

Election Day and beyond: Running for office in the Digital Age

It’s time to vote! Perhaps you ran to the polls this morning to help the candidate you love become our next president. Or, maybe your vote just celebrates your right to do so and the end of a very long ad season. Either way, there’s no denying the Trump/Clinton race has been particularly intense. Dominated by unprecedented levels of mudslinging and scandals—the effect may last longer than Election Day. A sky-high level of controversy is characteristic of this year's election. But, it begs a question about whether Trump and Clinton are that much more controversy worthy than candidates in the past. Could this level of scrutiny be just a natural outcome of running for office in the Digital Age? Trump and Clinton have both had their turns wiping egg off their faces. Trump has been skewered for such things as his tax returns, ⇢ read more

Livestream Video: 5 Tips to Consider Before Hitting Record

Livestream video - 5 tipsIn 2016 we're all potential TV stars thanks to the accessibility of livestream video. Now we have our very own channels - on Periscope, YouTube and Facebook Live - where we can find people waxing on about pretty much anything.  Of course only .33 percent of videos ever go viral and get over a million views. And fewer than half of YouTube videos ever reach 500. But there's always an outlier, like a hysterically excited Candace Payne unboxing a Chewbacca Mask on Facebook Live, that breaks the rules and earns 160 million views.  What ... ⇢ read more

Uber and Lyft botch $8.6 million campaign, suspend service in Austin

8937656c-d301-489e-8fea-388794af20a1-large16x9_austinUber and Lyft just lost an $8.6 million game of public affairs. In a case billed as Silicon Valley money versus Texas public servants, the two giant rideshare companies have suspended service in Austin after voters turned down Proposition 1 on Saturday, bringing to a stunning conclusion the most expensive campaign in the city’s history. So, why did Proposition 1 fail? Lyft and Uber totally botched the campaign. The rideshare companies used bullying tactic ... ⇢ read more

Communications Tips for Satisfied Clients

By Jennifer Evans, Principal of The CKP Group in Houston, Texas. My spouse and I work in different environments. He leads a technical team in the oil and gas industry. I spend my time at The CKP Group building robust communications efforts for clients. Still, we frequently “talk shop” and share best practices. There are two things we both detest: rudderless meetings and ineffective or missing measurement. Meetings that matter Meetings should be meaningful and strategic. Most meeting appointments originate from either an information gap or a problem that needs to be solved. Face time is key to relationship management whether it comes through video calls or traditional settings, and non-verbal cues foster connection. This is not an “older generation” preference. I recently surveyed communications colleagues and peers and found there was an overwhelming desire from ... ⇢ read more

It’s Not the Mistake, but the Cover-Up that Counts

I love teachers.  Anyone who follows me on Facebook knows my daughter teaches music.  She, and most of her colleagues do a great job. But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald.  So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the crime (mistake, if you prefer) than to cover it up. http://www.omaha.com/article/20130507/NEWS/705079937/1694#peanut-butter-cover-up-costs-teachers-their-jobs I’ll never forget the wise words of a Sunday school teacher and High School counselor, who told us, “It is okay to say you are wrong.”  These teachers and the paraprofessionals have learned a lesson the hard way.  But we ALL can learn from their mistake.  Just think what damage they’ve done to their profession and their district.  Trust is s ... ⇢ read more

Another Day, Another Blog Post….How Do I Get Inspired?

online-pr-cartoonBy Brendy Barr, Brendy Barr Communications So it’s my turn to write a blog post for PRCG Powerlines and I’m having an attack of writer’s block.  Know the feeling? It’s time to turn to my Top 10 sources for content inspiration. Perhaps one of them is your favorite muse? 1.    Turn on CNN, or FOX News or any national news channel. See what stories are breaking relevant to your industry that you can offer an opinion about.  2.   Subscribe to e-newsletters and RSS feeds distributed by industry associations and peruse them for content that interests you. Re-post content with a brief introduction of why it amuses you. Be sure to credit your ... ⇢ read more

Let Your Audience Drive Your Plan . . .

By Ann Bouchard, President, Bouchard Communications Group/Matrix Manager There is no question that marketing, advertising and public relations are all disciplines that help businesses grow.  Yet so much has changed in the past decade,  that communications professionals (who now have more options and strategic directions to choose from than ever before), are feeling overwhelmed and under informed. Gone are the days when businesses created one message and broadcasted it to the widest audience possible, in hopes of achieving a 1-3% response rate. Today, everything boils down to reaching the right audience, with the right message, at the right time and through the right medium. The average consumer is exposed to over 3,000 advertising messages per day, and less than 3% of those messages resonate. And when social media impressions are factored in, th ... ⇢ read more

Manage the rumor mill – don’t let it manage you

The grapevine is a fast moving channel and a force to be reckoned with, whether at a university, among friends, or in the workplace. The reality is that it can be a damaging influence and it can be a helpful resource.

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