Posts Tagged: Email Marketing

Three reasons to include PR in your email strategy

Yesterday a colleague shared this TED talk about one truly clueless email strategy: [embed]https://www.ted.com/talks/james_veitch_the_agony_of_trying_to_unsubscribe[/embed] After mopping up tears of laughter, we naturally asked: Who oversaw that cluster mess? Last week, I received a note from Microsoft 365's admin team. They had changed category algorithms for Outlook users, and did we like it? Um, no. Now, every shade of politically-charged and lewd spam appears in my In box, tempting me to resort to James Veitch's tactics. Every time I hit unsubscribe, those emails return like an annoying in-law. According to The Radicati Group, 49.7 percent of the 200+ billion email messages we receive every day are spam. That's nearly 100 billion e-spams a day. After we filter out those who will never follow email rules, how many email marketing teams run their protocols ... ⇢ read more