Posts Tagged: McCraney Communications

Crisis Communications: PR needs a seat at the table

For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations. Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the PR people “didn’t have a seat at the table?”…from the beginning. PR professionals are oftentimes called in after the crisis hits versus having a seat at the table during the initial planning and strategizing phases. It’s clear that in the case of Pepsi, the advertising firm created what they thought was a home run ad for the soft drink maker:  Model Kendall Jenner handing a police officer a Pepsi during a protest rally. However, my guess is that no one ran the ad by their Communications Director or possibly their outside public relations counsel because if they did, I wou ... ⇢ read more

Apple Watch- PR Lessons for the C-Suite

[caption id="attachment_1106" align="alignleft" width="300"]Photo Courtesy of AP Apple watch photo courtesy of Associated Press[/caption] By: Melanie McCraney, McCraney Communications When Apple chief Tim Cook unveiled the Apple watch with a typically unfussy flourish March 9, he accomplished something most CEOs only dream of; he made news with a product announcement. Even better, the event kicked off a lively conversation that’s been happily buzzing ever since. Media mentions have been in the millions and the PR value attached to those stories is calculated at many times more. Apple enjoys the elite position of not having to pitch its news to the media; the media knocks on their door. NBC’s Today Show had Carson Daley on the story, setting it up with ... ⇢ read more

Taking the Mystery Out of SEO

By Melanie McCraney McCraney Communications SEO: It’s one of those “techie” terms that is annoyingly overused by some who want to keep the web mysterious. Is every CEO tuned in to SEO? Well, no, but your CEO should know about SEO, and that’s where the fundamentals of SEO come in. SEO means “search engine optimization.” Lots of people simply call it “search”. Like Agent Gibbs on NCIS when he tells his high-tech agent McGee, “In English, Tim,” in English, SEO means making your website more likely to turn up when someone searches with Google or another search engine for the kind of products or services you offer. How do yo ... ⇢ read more