The drumbeat over the growing spate of “fake news” stories reached a crescendo last week when the 2017 AP Stylebook felt compelled to address proper journalistic style when referring to “the modern phenomenon of deliberate falsehoods or fiction masked as news circulating on the internet.” Ironically, “fake news” is far from new. The Onion and National Inquirer were peddling this cheap brand of journalism long before Al Gore ever invented the internet.
What is new is the impact “fake news” is having on the Fourth Estate; where trust in traditional news media is at an all-time low. A September 2016 Gallup... ⇢ read more
For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations.
Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the PR people “didn’t have a seat at the table?”…from the beginning.
PR professionals are oftentimes called in after the crisis hits versus having a seat at the table during the initial planning and strategizing phases.
It’s clear that in the case of Pepsi, the advertising firm created what they thought was a... ⇢ read more
As a child, my mom diligently worked with me to read books every week. From stories of emperors with no clothes to giants in the sky, one of my favorites was the story of “The Three Little Pigs.” To this day, I am not sure why that story resonated with me, although I am sure it had something to do with the fact my mom always made funny voices for the pigs and the wolf. The moral of the story rings true, especially in Oklahoma; better to work hard and be prepared than to be ill-prepared.
During the spring months, we... ⇢ read more
According to a recent survey, more than 50 percent of journalists visit online newsroom sections of organizations’ websites at least once a week.
What are they looking to find in the online newsroom? More than news releases. The online newsroom should serve as an organization’s online filing cabinet with news releases, company information and digital assets readily available, including:
visual assets like photographs (including key leaders’ headshots in print-quality resolutions) and video;
succinct information about products and services;
biographies of key executives;
media contacts, including cell phone numbers;
Smart PR professionals are now thinking about online newsrooms as... ⇢ read more
Barb Harris and Sharon Kreher, teamworks communication management, www.teamworkspr.com
I read a fair amount of Facebook group and media blog chatter about the love/hate relationship media folks have with PR people. At best, they begrudgingly acknowledge that sometimes PR people can occasionally be helpful. But as most public forums are inclined, complaints about PR folks tend to dominate these conversations. As a PR professional, it’s difficult to reply to or refute these attitudes, as that can fly in the face of our goal of fostering good working relationships with members of the media for the benefit of our clients.
Instead, let me... ⇢ read more
By Brendy Barr, Brendy Barr Communications
So it’s my turn to write a blog post for PRCG Powerlines and I’m having an attack of writer’s block. Know the feeling?
It’s time to turn to my Top 10 sources for content inspiration. Perhaps one of them is your favorite muse?
1. Turn on CNN, or FOX News or any national news channel. See what stories are breaking relevant to your industry that you can offer an opinion about.
2. Subscribe to e-newsletters and RSS feeds distributed by industry associations and peruse them for content that interests you. Re-post content with a brief introduction... ⇢ read more
by Brenda Jones Barwick, APR
Jones Public Relations, Inc.
We’ve all heard the cliché, All Politics is Local. Coined by former U.S. Speaker of the House Tip O'Neill to encapsulate the principle that a politician's success is directly tied to his ability to understand and influence the issues of his constituents.
In many ways, political campaigns is a microcosm of public relations. Every candidate has a story to tell and aims to persuade a 50%-plus-one target audience to act by voting for the candidate on election day.
Electoral campaigns have a goal and deadline -- to win on election day -- and a plan with measurable... ⇢ read more
By Deb Trivitt, Trivitt PR
Aye, aye, aye! When will they ever learn? Another supposed PR professional (I take that back) a political spokesperson with Mitt Romney’s campaign told a reporter in Poland to “kiss my a**” and to “shove it”.
Is that any way to talk to a reporter? Surely Rick Gorka knew that the microphone was on, that what he said would be “on the record," that he’d have to apologize and/or look for a new job.
Why are these lessons so hard to learn? We should all learn from our Olympic athletes. Support our team members (and yes, I consider... ⇢ read more