Posts Tagged: Melissa Libby

Five Lessons From 25 Years in PR

As I see my agency’s 25th anniversary quickly approaching, I started to write a post about the 25 things I’ve learned over that extremely interesting, exciting, frustrating, and amazing time. But given attention spans these days (mine and yours), I decided to keep it to five.
  1. You be you
For years I worried about what my competitors were doing. I noticed their client rosters, great placements, awards received, new employees attracted, and compared all these with mine. This made me cranky. So now I take that energy and direct it to noticing all the fabulous work my outstanding team does for our wonderful clients. And I congratulate my peers when I see that they have enjoyed success too. I’m much less cranky.
  1. Always find the funny
I believe that teams who laugh together do the best work. There are few circumstances so serious that you can’t find a great ⇢ read more