The drumbeat over the growing spate of “fake news” stories reached a crescendo last week when the 2017 AP Stylebook felt compelled to address proper journalistic style when referring to “the modern phenomenon of deliberate falsehoods or fiction masked as news circulating on the internet.” Ironically, “fake news” is far from new. The Onion and National Inquirer were peddling this cheap brand of journalism long before Al Gore ever invented the internet.
What is new is the impact “fake news” is having on the Fourth Estate; where trust in traditional news media is at an all-time low. A September 2016 Gallup Poll revealed that “Americans' trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup pol ... ⇢ read more
Welcome to PRCG PowerLines, a new blog written by seasoned PR consultants about our industry, our clients, and the headlines of the day. We will blog about innovations in the public relations field; cutting edge tools in technology; trends in social marketing; stand-out PR success stories; case studies showcasing innovative marketing strategy; entertaining and informative videos; tips on new products; links to useful information, and more.
Plus, you'll undoubtedly get a chuckle or two -- we have a diverse, creative, eccentric group of professionals, whose combined 300+ years in the field (adding up to a ton of experience), also have lots of great "sidebars" in their lives - hobbies, community service, and more. PRConsultants Group is a nationwide group of PR consultants (PRCs) providing public relations and marketing communications services to a wide range of clients - including retail, finance, busin ... ⇢ read more