Posts Tagged: #patriot #PR #crisis

Four paths to patriotic public relations

By Jenny Smith, Acuity PR Our nation’s birthday is a great time to reflect on our founding principles. In today’s climate of alternative facts, fake news and ADHD reporting, it’s important to ask ourselves: How can we practice truly patriotic public relations? 1. Practice the Four-Way Test When business executive and Rotarian Herbert J. Taylor set out to save the Club Aluminum Products distribution company from bankruptcy, he created policies to reflect his faith and his standards. Taylor wrote The Four-Way Test of the things we think, say or do. Today, The Four-Way Test is used by Rotary International as a moral code for their personal and business... ⇢ read more