Posts Tagged: PR strategy

Eight life lessons learned from a juggler

I love being a public relations consultant for the past few decades, and have enjoyed representing New England's largest and longest-running Renaissance Faire for the past five. Running your own PR firm can be fascinating, and we are required to keep all the “balls in the air” at all times. Just like a good juggler at the Faire, I’ve uncovered eight life lessons gleaned from observing master performers, including my favorite: the “grand finale” is a simple compilation of many smaller achievements. Whether you are striking out pitching a story or creating a clever idea, or just need extra motivation for a personal goal, here are tips... ⇢ read more

Ambassadors, Avengers and Advocates: How to Rally the Troops to Support Your Mission

  With all the many channels in which people communicate, nonprofit organizations need to find ways to outreach to both current and potential audiences. Social media is segmented, based on each platform’s users, so nonprofits need a strategy to outreach, share and “rally the troops” to effectively break through the myriad of messaging out there. Three such groups, ambassadors, avengers and advocates, can be an instrumental part of organization’s comprehensive communication plan. Ambassadors Ambassadors are folks who are tied into your community. They tend to be influencers who are willing and able to help spread the word about your organization at events and... ⇢ read more

Crisis Communications: PR needs a seat at the table

For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations. Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the PR people “didn’t have a seat at the table?”…from the beginning. PR professionals are oftentimes called in after the crisis hits versus having a seat at the table during the initial planning and strategizing phases. It’s clear that in the case of Pepsi, the advertising firm created what they thought was a... ⇢ read more

Just say no to a PR tactic without a strategy

My colleagues and I in PR often decry the decline of our business, as ad agencies, social media operations and promotional firms all grapple for clients. It used to be fun, we say, when we did big events and had big budgets. When it was less about data mining and more about the clever idea and a solid PR strategy. Now companies cast about for free ideas, via RFPs or crowdsourcing or websites in which creatives compete for (absurdly low-priced) business. I was brought back to today’s stark reality when a friend and I attended a little event in town. Shop-owners had... ⇢ read more

Crisis Communications – Do You Have a Plan?

By Susan Hart, Hart PR When Congresswoman Gabrielle Giffords woke up on a Saturday morning in January, I'm confident it didn't occur to her, her staff, area law enforcement and local media that she and others would be fighting for their lives in a matter of hours, with some losing that battle. The tragic event prompted us to question many things, and for public relations professionals, one question should be whether or not our crisis management plans are current. What kind of crisis communications plan does your organization and/or clients have? This isn't a "yes" or "no" question - it's a question of depth... ⇢ read more

All I Want for Christmas is a PR Budget

By Stephanie Niblack, Account Director, McKeeman PR “I really think we deserve it,” I said to Santa. “We’ve been very good this year.” Santa’s eyes twinkled as he asked about the increase over last year. “After all,” he said, “you don’t have a crisis or a customer complaint threatening legal action, viral marketing retribution or mass media involvement. Can’t you just enjoy the little PR budget you get every year?” For the Santa Clients, opening that bag of budget goodies is tough! There are a lot of people who have been good this year, and some who are needier than others when... ⇢ read more

PR On Tour

Photo:  Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin Posted by Brian Knox, Zeppos & Associates, Inc. While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the table.  I’m talking about a well-planned local media tour, one that offers reporters face-to-face contact with a client.  Whether meeting at a reporter’s desk, in a coffee shop, or between meetings – the bottom line for a successful media tour is to plan for brief 15-minute stops with the goal... ⇢ read more

Persistence Pays Off

By Kelly J. Davis, APR Davis Public Relations and Marketing In the fast-paced world of public relations, we are accustomed to taking quick action, responding in a timely manner and moving on to the next project. However, real change often takes time, and it can be in those long-lasting campaigns where we find our greatest reward. In 2000, the South Carolina Tobacco Collaborative, a coalition of public health organizations in South Carolina, began what would become a ten-year quest to increase the state’s lowest-in-the-nation cigarette tax, which had not been raised since 1977. The group hired Davis Public Relations in 2006 to manage... ⇢ read more