My colleagues and I in PR often decry the decline of our business, as ad agencies, social media operations and promotional firms all grapple for clients. It used to be fun, we say, when we did big events and had big budgets. When it was less about data mining and more about the clever idea and a solid PR strategy.
Now companies cast about for free ideas, via RFPs or crowdsourcing or websites in which creatives compete for (absurdly low-priced) business.
I was brought back to today’s stark reality when a friend and I attended a little event in town. Shop-owners had merchandise displayed on tables outside, an artist was dabbing paint on a canvas that depicted a Paris scene and a guitar player was strumming away. My fri ... ⇢ read more
By Susan Hart, Hart PR
When Congresswoman Gabrielle Giffords woke up on a Saturday morning in January, I'm confident it didn't occur to her, her staff, area law
enforcement and local media that she and others would be fighting for their lives in a matter of hours, with some losing that battle. The tragic event prompted us to question many things, and for public re ... ⇢ read more
By Stephanie Niblack, Account Director, McKeeman PR
“I really think we deserve it,” I said to Santa. “We’ve been very good this year.” Santa’s eyes twinkled as he asked about the increase over last year. “After all,” he said, “you don’t have a crisis or a customer complaint threatening legal action, viral marketing retribution or mass media involvement. Can’t you just enjoy the little PR budget you get every year?”
For the Santa Clients, opening that bag of budget goodies is tough! There are a lot of people who have been good this year, and some who are needier than others when doling out the line items. It’s important tha ... ⇢ read more
Photo: Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin
Posted by Brian Knox, Zeppos & Associates, Inc.
While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the table. I’m talkin ... ⇢ read more
By Kelly J. Davis, APR
Davis Public Relations and Marketing
In the fast-paced world of public relations, we are accustomed to taking quick action, responding in a timely manner and moving on to the next project. However, real change often takes time, and it can be in those long-lasting campaigns where we find our greatest reward.
In 2000, the South Carolina Tobacco Collaborative, a coalition of public health organizations in South Carolina, began what would become a ten-year quest to increase the state’s lowest-in-the-nation cigarette tax, which had not been raised since 1977. The group hired ⇢ read more