I love being a public relations consultant for the past few decades, and have enjoyed representing New England's largest and longest-running Renaissance Faire for the past five. Running your own PR firm can be fascinating, and we are required to keep all the “balls in the air” at all times. Just like a good juggler at the Faire, I’ve uncovered eight life lessons gleaned from observing master performers, including my favorite: the “grand finale” is a simple compilation of many smaller achievements.
Whether you are striking out pitching a story or creating a clever idea, or just need extra motivation for a personal goal, here are tips to keep our mind and energy focused on steps needed to achieve our goals.
1. Timing is everything. E ... ⇢ read more
The drumbeat over the growing spate of “fake news” stories reached a crescendo last week when the 2017 AP Stylebook felt compelled to address proper journalistic style when referring to “the modern phenomenon of deliberate falsehoods or fiction masked as news circulating on the internet.” Ironically, “fake news” is far from new. The Onion and National Inquirer were peddling this cheap brand of journalism long before Al Gore ever invented the internet.
What is new is the impact “fake news” is having on the Fourth Estate; where trust in traditional news media is at an all-time low. A September 2016 Gallup Poll revealed that “Americans' trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup pol ... ⇢ read more
For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations.
Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the PR people “didn’t have a seat at the table?”…from the beginning.
PR professionals are oftentimes called in after the crisis hits versus having a seat at the table during the initial planning and strategizing phases.
It’s clear that in the case of Pepsi, the advertising firm created what they thought was a home run ad for the soft drink maker: Model Kendall Jenner handing a police officer a Pepsi during a protest rally. However, my guess is that no one ran the ad by their Communications Director or possibly their outside public relations counsel because if they did, I wou ... ⇢ read more
As a child, my mom diligently worked with me to read books every week. From stories of emperors with no clothes to giants in the sky, one of my favorites was the story of “The Three Little Pigs.” To this day, I am not sure why that story resonated with me, although I am sure it had something to do with the fact my mom always made funny voices for the pigs and the wolf. The moral of the story rings true, especially in Oklahoma; better to work hard and be prepared than to be ill-prepared.
During the spring months, we experience a litany of weather. High winds, thunderstorms and of course tornadoes, all of which can all be devastating to property and life-threatening to those unprepared. Are your clients prepared for Mother Nature's onslaught? Use these five tips to build the foundation of any great crisis communications plan:
In 2016 we're all potential TV stars thanks to the accessibility of livestream video. Now we have our very own channels - on Periscope, YouTube and Facebook Live - where we can find people waxing on about pretty much anything.
Of course only .33 percent of videos ever go viral and get over a million views. And fewer than half of YouTube videos ever reach 500. But there's always an outlier, like a hysterically excited Candace Payne unboxing a Chewbacca Mask on Facebook Live, that breaks the rules and earns 160 million views.
What ... ⇢ read more
By Jennifer Evans, Principal of The CKP Group in Houston, Texas.
My spouse and I work in different environments. He leads a technical team in the oil and gas industry. I spend my time at The CKP Group building robust communications efforts for clients. Still, we frequently “talk shop” and share best practices. There are two things we both detest: rudderless meetings and ineffective or missing measurement.
Meetings that matter
Meetings should be meaningful and strategic. Most meeting appointments originate from either an information gap or a problem that needs to be solved. Face time is key to relationship management whether it comes through video calls or traditional settings, and non-verbal cues foster connection. This is not an “older generation” preference. I recently surveyed communications colleagues and peers and found there was an overwhelming desire from ... ⇢ read more
I love teachers. Anyone who follows me on Facebook knows my daughter teaches music. She, and most of her colleagues do a great job.
But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald. So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the crime (mistake, if you prefer) than to cover it up.
I’ll never forget the wise words of a Sunday school teacher and High School counselor, who told us, “It is okay to say you are wrong.” These teachers and the paraprofessionals have learned a lesson the hard way. But we ALL can learn from their mistake. Just think what damage they’ve done to their profession and their district. Trust is s ... ⇢ read more
By Brendy Barr, Brendy Barr Communications
So it’s my turn to write a blog post for PRCG Powerlines and I’m having an attack of writer’s block. Know the feeling?
It’s time to turn to my Top 10 sources for content inspiration. Perhaps one of them is your favorite muse?
1. Turn on CNN, or FOX News or any national news channel. See what stories are breaking relevant to your industry that you can offer an opinion about.
2. Subscribe to e-newsletters and RSS feeds distributed by industry associations and peruse them for content that interests you. Re-post content with a brief introduction of why it amuses you. Be sure to credit your ... ⇢ read more
By Felicia K. Knight President, Knight Vision International, LLC
Whether or not you’re a fan of the designated hitter rule has more to do with how old you are than whether or not you’re an American or National Leaguer. Those old enough to remember when all pitchers had to take their turn at bat tend to resent the American League pitchers who sit through their “ups” with their arms swaddled. Yet the DH rule has extended the careers of many a hitter who may otherwise have had to head to the locker room – and many a pitcher who can now concentrate on what he does best: Pitch.
By Felicia K. Knight, President, Knight Vision International, LLC
In business, particularly in PR, media consulting, and crisis communications, that generational viewpoint doesn’t hold up. Most clients want the pitcher not only on the mound but also in the batter’s box. They want the star player taking all the meetings, designing all the strategies, being on every call, answering every email, and ma ... ⇢ read more
Saw this "top 11" list and had to pass it along - with full credit to the author, Tom Nixon. Enjoy, and Happy Halloween! Stacia Kirby
11 scary confessions about life as a PR pro
In honor of Halloween, here’s what frightens me about my public relations and marketing career
1. I see more of my smart phone than I do of my children.
2. I actually consider how the lady at the drive-thru w ... ⇢ read more
Welcome to PRCG PowerLines, a new blog written by seasoned PR consultants about our industry, our clients, and the headlines of the day. We will blog about innovations in the public relations field; cutting edge tools in technology; trends in social marketing; stand-out PR success stories; case studies showcasing innovative marketing strategy; entertaining and informative videos; tips on new products; links to useful information, and more.
Plus, you'll undoubtedly get a chuckle or two -- we have a diverse, creative, eccentric group of professionals, whose combined 300+ years in the field (adding up to a ton of experience), also have lots of great "sidebars" in their lives - hobbies, community service, and more. PRConsultants Group is a nationwide group of PR consultants (PRCs) providing public relations and marketing communications services to a wide range of clients - including retail, finance, busin ... ⇢ read more
- Have a backpack with several printed copies of your crisis communications plan, contact numbers for essential employees and external media conta ... ⇢ read more