Posts Tagged: public relations

Election Day and beyond: Running for office in the Digital Age

It’s time to vote! Perhaps you ran to the polls this morning to help the candidate you love become our next president. Or, maybe your vote just celebrates your right to do so and the end of a very long ad season. Either way, there’s no denying the Trump/Clinton race has been particularly intense. Dominated by unprecedented levels of mudslinging and scandals—the effect may last longer than Election Day. A sky-high level of controversy is characteristic of this year's election. But, it begs a question about whether Trump and Clinton are that much more controversy worthy than candidates in the past. Could this level of scrutiny be just a natural outcome of running for office in the Digital Age? Trump and Clinton have both had their turns wiping egg off their faces. Trump has been skewered for such things as his tax returns, ⇢ read more

Five Best Practices for Maximizing Your PR Agency’s Effectiveness

By Solveig Raftery, The Firm Public Relations & Marketing It's a turning point many companies and organizations eventually reach: After establishing a promising product or service, you decide to hire a PR agency to promote your valuable efforts. You conduct due diligence, research PR companies, and find one that offers the services you seek and that understands your vision and goals. You sign a contract. Now what? Hiring a PR agency is a significant investment, and of course you want to ensure this investment is effective. Fortunately, when an organization and a PR firm collaborate well, they can reap very satisfying results. Listed below are simple tips to help maximize this relationship.
  1. Conduct Thorough Planning
The first step toward a successful PR campaign is preparation. This involves an in-depth planning process, including compiling a strategic schedule for PR efforts such as media ... ⇢ read more

Communications Tips for Satisfied Clients

By Jennifer Evans, Principal of The CKP Group in Houston, Texas. My spouse and I work in different environments. He leads a technical team in the oil and gas industry. I spend my time at The CKP Group building robust communications efforts for clients. Still, we frequently “talk shop” and share best practices. There are two things we both detest: rudderless meetings and ineffective or missing measurement. Meetings that matter Meetings should be meaningful and strategic. Most meeting appointments originate from either an information gap or a problem that needs to be solved. Face time is key to relationship management whether it comes through video calls or traditional settings, and non-verbal cues foster connection. This is not an “older generation” preference. I recently surveyed communications colleagues and peers and found there was an overwhelming desire from ... ⇢ read more

The Role of Public Relations in Brand and Reputation Management

I have a story I tell college students when I am trying to illustrate the point of how far technology has come, just over the course of my own career, in helping public relations practitioners do their jobs. I share with them that when I first started working in public relations in the mid-1990s, I would often stand in front of a fax machine for hours at a time, sending news releases to media outlets around the state. At this point in the story, their eyes glaze over because most of them have never seen a fax machine. Then, I tell them how our practices changed when we got email and started communicating with reporters that way. This often generates a raised eyebrow, because they can’t imagine a time when people didn’t have email. Finally, I talk about social media and how it has changed not only the way that public relations professionals communicate with journalists, but also in the way that online communications opened the doors to enable us to take our messages dire ... ⇢ read more

Apple Watch- PR Lessons for the C-Suite

[caption id="attachment_1106" align="alignleft" width="300"]Photo Courtesy of AP Apple watch photo courtesy of Associated Press[/caption] By: Melanie McCraney, McCraney Communications When Apple chief Tim Cook unveiled the Apple watch with a typically unfussy flourish March 9, he accomplished something most CEOs only dream of; he made news with a product announcement. Even better, the event kicked off a lively conversation that’s been happily buzzing ever since. Media mentions have been in the millions and the PR value attached to those stories is calculated at many times more. Apple enjoys the elite position of not having to pitch its news to the media; the media knocks on their door. NBC’s Today Show had Carson Daley on the story, setting it up with ... ⇢ read more

PRConsultants Group Made Some Magic in Orlando

PRCG conference logo  jpeg file final By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR When 40 public relations consultants get together, there’s bound to be some magic sparks.  This year’s 11th Annual  PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service, and creativity in the field of PR.  Created this year by a fabulous duo, Susan Hamburg and ⇢ read more

Another Day, Another Blog Post….How Do I Get Inspired?

online-pr-cartoonBy Brendy Barr, Brendy Barr Communications So it’s my turn to write a blog post for PRCG Powerlines and I’m having an attack of writer’s block.  Know the feeling? It’s time to turn to my Top 10 sources for content inspiration. Perhaps one of them is your favorite muse? 1.    Turn on CNN, or FOX News or any national news channel. See what stories are breaking relevant to your industry that you can offer an opinion about.  2.   Subscribe to e-newsletters and RSS feeds distributed by industry associations and peruse them for content that interests you. Re-post content with a brief introduction of why it amuses you. Be sure to credit your ... ⇢ read more

Going for Gold on the Balance Beam of Life

By Dawn Stranne I remember the first time I walked a balance beam at 13. It sure didn’t look like it would be hard to do. Let’s just say my confidence didn’t last long when my simple steps and dips turned my ankles to nervous jiggling Jello and my breath to shallow gasps for air. No, it wasn’t pretty; Yes, I’m in awe of Aly Raisman and the whole Team USA gymnastics team. Such grace, strength and focus….such balance! But, for Aly, falling from grace could have been only a tweet away! Now and then, we must take time to look at how our businesses and personal lives are balanced to continue our individual journeys of success. As Brian Solis recommends in his recent ⇢ read more

You said WHAT? To WHOM?

By Deb Trivitt, Trivitt PR Aye, aye, aye! When will they ever learn? Another supposed PR professional (I take that back) a political spokesperson with Mitt Romney’s campaign told a reporter in Poland to “kiss my a**” and to “shove it”. Is that any way to talk to a reporter? Surely Rick Gorka knew that the microphone was on, that what he said would be “on the record," that he’d have to apologize and/or look for a new job. Why are these lessons so hard to learn? We should all learn from our Olympic athletes. Support our team members (and yes, I consider journalists members of MY team, because they help me tell my clients’ stories) and support them even if they outrace, outscore and outsmart you. Congratulate them and move on. You won’t win the shouting match. You’ll just look, well, dumb. ... ⇢ read more

PR Success Begins With Passion

By Kathy Day, APR Kathy Day Public Relations (KD/PR) Virtual A recent report in PR Newser™ said that being a public relations consultant is one of the top 10 high-stress jobs. I’m not surprised. Each of the members of PRConsultants Group work long hours, handle critical issues and rarely get a thank you for a day’s work. But despite the downsides, I still think being a PR pro is one of the best jobs available today. Why? Because it’s one of the few careers where you can really live your passions every da ... ⇢ read more

Manage the rumor mill – don’t let it manage you

The grapevine is a fast moving channel and a force to be reckoned with, whether at a university, among friends, or in the workplace. The reality is that it can be a damaging influence and it can be a helpful resource.

⇢ read more