I love being a public relations consultant for the past few decades, and have enjoyed representing New England's largest and longest-running Renaissance Faire for the past five. Running your own PR firm can be fascinating, and we are required to keep all the “balls in the air” at all times. Just like a good juggler at the Faire, I’ve uncovered eight life lessons gleaned from observing master performers, including my favorite: the “grand finale” is a simple compilation of many smaller achievements.
Whether you are striking out pitching a story or creating a clever idea, or just need extra motivation for a personal goal, here are tips to keep our mind and energy focused on steps needed to achieve our goals.
1. Timing is everything. E ... ⇢ read more
By Julie Dennehy, Dennehy Public Relations
This fall, my professional career went backwards... in time, to the 16th century. I found myself in the position of royal publicist for King Richard’s Faire. Celebrating its 31st season in a magical “Carvershire” (Carver, Mass.), this eight-week Renaissance Festival has its two leather boot-clad feet firmly planted in both the past and the future, challenging me to use my “old school” publicity skills alongside newer strategies using social media and online promotions that move the event beyond the usual event publicity staples of ticket giveaways, event listings, and human interest stories.
In the spirit of collaboration and s ... ⇢ read more