Posts Tagged: reputation management

The Role of Public Relations in Brand and Reputation Management

I have a story I tell college students when I am trying to illustrate the point of how far technology has come, just over the course of my own career, in helping public relations practitioners do their jobs. I share with them that when I first started working in public relations in the mid-1990s, I would often stand in front of a fax machine for hours at a time, sending news releases to media outlets around the state. At this point in the story, their eyes glaze over because most of them have never seen a fax machine. Then, I tell them how... ⇢ read more

E-Mail Spoofing is Downright Spooky

By Nancy Tamosaitis-Thompson, Vorticom, Inc. As Published in BrandWeek Has your email or Twitter account been hijacked?  Today I received an email on my business email account from my long term AOL address that invited me to “solve my erectile dysfunction problem now!”  A second email advised me to click on a link to purchase a product that would “flush my body of all toxins in less than two hours.”  I went into my sent box on AOL and found that an alternate AOL reality was sending hundreds of e-mails to trusted friends and associates touting the benefits of sexual health, weight... ⇢ read more