The drumbeat over the growing spate of “fake news” stories reached a crescendo last week when the 2017 AP Stylebook felt compelled to address proper journalistic style when referring to “the modern phenomenon of deliberate falsehoods or fiction masked as news circulating on the internet.” Ironically, “fake news” is far from new. The Onion and National Inquirer were peddling this cheap brand of journalism long before Al Gore ever invented the internet.
What is new is the impact “fake news” is having on the Fourth Estate; where trust in traditional news media is at an all-time low. A September 2016 Gallup Poll revealed that “Americans' trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup pol ... ⇢ read more
By Sharon Kreher, Partner, teamworksPR
When the social media age first dawned (remember Friendster and MySpace?), it seemed like a curiosity. But then Facebook took off. And Twitter. And suddenly, businesses realized that they needed to be visible on social media platforms or be left out of millions of daily conversations. That precipitated a mad rush into social media. Clients felt they needed to be on Facebook and they’d better be tweeting. Content was usually an afterthought: recycled news releases and repurposed website copy. What was said took a back seat to saying “something, anything,” so as not to be left out of this major ma ... ⇢ read more
By Margaret Nathan
Strategic Communication, Inc.
According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra. And I have to admit probably nothing is truer. It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history. But there is something else that can bring down a company. As we move past the financial crisis and things begin to grow again as they appear to be doing however slowly, companies and brands need to quite saving their way to profit. I’ve worked through more down turns than I care to admit and this is the first time I’ve seen such huge cuts in marketing and public relations. And at the moment, I don’t see a huge uptick in spending yet.
Yes, business is better for most of us in adver ... ⇢ read more
I had a recent encounter that affirmed what I already knew: While social media is not a replacement for other forms of engagement, it can be an excellent door-opener for relationship building. I was tweeting @jlevans about a social outing, and I referenced a possible adventure in Houston’s incredible Museum District. I received a response from the brand-new Editor of the Houston Business Journal, Candace Beeke (@candacebeeke). Candace, also a Mom, asked me for a parent review after my visit. Did I know there was a new Editor at HBJ? Of course, I make it my business to be aware of the comings and goings in the journalism world in my market. Had I thought ... ⇢ read more
By Sam Sims, Jones Public Relations, Inc.
The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated micro updating (known in Facebook as “status updates”) into its platform is undeniable. How are we to make heads or tails of all of this?
First ask this question: What barrier does the site/technology remove?
If the site removes a barrier for its users to comm ... ⇢ read more