According to a recent survey, more than 50 percent of journalists visit online newsroom sections of organizations’ websites at least once a week.
What are they looking to find in the online newsroom? More than news releases. The online newsroom should serve as an organization’s online filing cabinet with news releases, company information and digital assets readily available, including:
Smart PR professionals are now thinking about online newsrooms as a full section of a website, rather than just a single newsroom page.
- news releases;
- visual assets like photographs (including key leaders’ headshots in print-quality resolutions) and video;
- succinct information about products and services;
- biographies of key executives;
- media contacts, including cell phone numbers;
- financial statements.
Five tips to take your client’s online newsroom to the next level:
1) Filters: ... ⇢ read more