Posts Tagged: YouTube

Livestream Video: 5 Tips to Consider Before Hitting Record

Livestream video - 5 tipsIn 2016 we're all potential TV stars thanks to the accessibility of livestream video. Now we have our very own channels - on Periscope, YouTube and Facebook Live - where we can find people waxing on about pretty much anything.  Of course only .33 percent of videos ever go viral and get over a million views. And fewer than half of YouTube videos ever reach 500. But there's always an outlier, like a hysterically excited Candace Payne unboxing a Chewbacca Mask on Facebook Live, that breaks the rules and earns 160 million views.  What ... ⇢ read more

And The Video Marketing Oscar Goes To…

By Amy Kossoff Smith, Write Ideas, Inc. As a publicist, I see virtually every commercial message through the PR/marketing lens.  Was that a good idea...a brilliant idea...an embarrassing idea (who came up with that one?)...The marketing wheels turn, and I realize it's not safe to presume that every marketing professional thinks about strategy and how the customer will perceive a message.  With the ongoing influx of viral/social media, it seems almost anyone can be a producer, a director, a writer.  But to be a really brilliant producer...that takes skill and perspective. One examp ... ⇢ read more

Going Viral – Awarding Frequent Flier Points to Jet Blue!

By Amy Kossoff Smith, Write Ideas, Inc. Full disclosure here - I'm a journalism grad and proud of it, so I'm hardly proud that the headline of this blog post starts with an "ing" word.  That was a cardinal sin in journalism school.  But realizing that they taught us writing, broadcast, and editing on manual typewriters before the early computers came in (ooo, ahhh!), I realize, things have changed...a lot!  So why not break the rules a little in exploring this tactic... A few years ago, "going viral" would have made you crave your flu shot or a face mask.  Now, it's the "wild, wild web," and social media, and marketing tactics are taking over our pro ... ⇢ read more