If you’re in the media relations business, you’re probably not waiting until trick-or-treaters finish collecting their sugary sweets to start pitching your holiday stories – at least you shouldn’t! It’s never too early to be thinking about how to position your brand, products, people, and programs for the holiday season. In fact, you need to act fast due to long-lead time for several media outlets.
So, grab some Halloween candy, set aside the turkey recipe and use some of these tips to help you get coverage during the holidays:
- If you’ve missed the long-lead deadlines of holiday-themed magazines, consider the shorter turnaround times of newspapers, blogs, radio and TV and pitch them your creative holiday stories now.
- Rather than pitching a self-serving promotional story of your brand or product for holiday gift giving guides, consider contributing information and expertise that brings value to readers, such as consumer tips shared by your company spokesperson or topical trends in an infographic.
- Tap into the Spirit of the Season – whether your company is conducting a holiday food drive, adopting a family or spreading holiday cheer in other ways, make sure to share your feel-good cause-related marketing stories with your local media.
- Remember to integrate your message throughout all platforms. Traditional media pitching may find you emailing a reporter, but send a reporter a Tweet, post a picture on Instagram, and ensure your stories can also be found on your own internal communications tools: website, Facebook and more.
- Finally, remember to be creative, communicate clearly, follow-up and be responsive – most importantly, remember it’s the holidays. Be respectful of vacation days and travel schedule, which may have a significant impact on the timing of your story.
Good luck pitching your next story to the media and Happy Holidays – whether it’s Halloween, Veterans Day, Thanksgiving, Hanukkah, Christmas, New Year’s Eve …!