National News. Local Insights.

Unleashing Creativity to Innovate Your PR Practice

by Sharon Kreher and Barb Harris, teamworks communication At our recent annual PRConsultants Group conference, we had the privilege of spending some time with Dennis Skinner of Many-To-One (www.many2one.com), an inspiring speaker, on the topic of creativity and innovation. One of the first points he made was to say that everyone has the potential to think creatively. We just don’t take the time to stop what we’re already doing long enough to challenge ourselves to think about things in a new way. We get trapped in boxes and assumptions of our own making. We limit our options and possibilities with self-imposed rules... ⇢ read more

PRCG Turns it Up in Tempe for 15th Annual Public Relations Conference

By Amy Kossoff Smith, Founder/Editor of PRCG Powerlines and Founder/President of Write Ideas, Inc. and Power Hour Editing It was time to “plug into PRCG” with business development and community service in Tempe, Arizona, for PRConsultants Group’s 15th Annual Conference. Some 42 members attended, representing 40 markets, for education, networking, and... ⇢ read more

The Strength of E Pluribus Unum

For nearly two centuries, the Latin phrase, e pluribus unum, was the de facto motto of the United States. The English translation is “Out of many, one,” and illustrates the birth of a single nation (for the first 84 years, anyway) from 13 original colonies. It’s meant to convey the... ⇢ read more

PR is alive and well, thank you

I’m alive and well, thank you, and not wearing shiny suits with shoulder pads anymore. Recently, a pair of Hubspot blog posts made the rounds claiming that PR needed  a   re-invention, and PR professionals do too. Halligan’s follow up post, entitled, “What is the ideal profile for a modern PR person”... ⇢ read more

I got 99 voices and mine ain’t one!

After 25 years of writing press releases, pitching stories, imagining marketing ideas and crafting scripts, I am not sure I even remember what my own inner-voice sounds like anymore. If you are anything like me, you must have three things when determining the perfect voice for your clients. First, you... ⇢ read more

Ricanstructing our Business after Hurricane María: Going Back to Basics

“I will contribute to Puerto Rico’s recovery by not becoming an unemployment statistic.” That statement became my mantra as soon as I knew my family, friends and employees were safe after Hurricane Maria wiped out Puerto Rico’s power, telecom, and basic needs infrastructure. Yes, we have helped in volunteer efforts and community... ⇢ read more

Communicating with empathy following a tragedy

Much has been written about the importance of organizations communicating effectively in the wake of a tragedy. That includes being mindful of what you say to avoid appearing tone-deaf. From the devastating hurricanes in Texas, Florida and Puerto Rico to the mass shooting in Las Vegas and the Harvey Weinstein sexual... ⇢ read more

Eight life lessons learned from a juggler

I love being a public relations consultant for the past few decades, and have enjoyed representing New England's largest and longest-running Renaissance Faire for the past five. Running your own PR firm can be fascinating, and we are required to keep all the “balls in the air” at all times. Just like a... ⇢ read more

Four paths to patriotic public relations

By Jenny Smith, Acuity PR Our nation’s birthday is a great time to reflect on our founding principles. In today’s climate of alternative facts, fake news and ADHD reporting, it’s important to ask ourselves: How can we practice truly patriotic public relations? 1. Practice the Four-Way Test When business executive and Rotarian Herbert J.... ⇢ read more