By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines
Some 9-5’ers would rather watch anything on TV but something about their career. Whether I’m an entrepreneur who doesn’t know what 9-5 means or a news junkie, I’m hooked on Apple TV’s latest headline, The Morning Show.
My journalist wiring pushes me to ask a lot of questions in a variety of settings. I’ve asked doctors if they think one of my faves, Grey’s Anatomy, is accurate in its representation of medicine. If I knew anyone who sold paper, I'd definitely ask if The Office's Dunder Mifflin... ⇢ read more
Many clients ask me, “…when TV crews come to film, they interview me for eight minutes, shoot other interviews and things for an additional 20 minutes. So why is the entire TV story only two minutes long with a total of SIX seconds of me?” It is a great question.
During... ⇢ read more
“When I was young, I was called a rugged individualist. When I was in my fifties, I was considered eccentric. Here I am doing and saying the same things I did then, and I’m labeled senile.” - George Burns
“We’re taking the world’s greatest success – longevity – and making it... ⇢ read more
PRConsultants Group President, Jason Brown of PublicCity PR, attended the recent SUBTA (Subscription Box Trade Association) RECUR Conference in Chicago and interviewed Joel Beckett, Founder of The Outloud Group about Influencer Marketing and the strategies behind working with Influencers. #Influencers #Marketing #PublicRelations #PR... ⇢ read more
“Will it make us rich?”
“Will it make us famous?”
“Will it make us happy?”
Before I started my own public relations consultancy, I worked at larger marketing firms. At one of the agencies, we had a three-pronged new business philosophy. Before pursuing a new account, we’d apply the “rich, famous or happy”... ⇢ read more
It’s October. This time last year, many of us in Red Sox Nation were living the dream. The Yankees were sent packing for the off-season and the Boston Red Sox were en route to winning the World Series.
This year, the Red Sox, who many sports pundits thought could be the... ⇢ read more
As a communications professional, I’ve come to accept — and joke about — the negative terms used to describe our profession. From the more genteel “wordsmiths” to the oft-derogatory “spin doctors”, “PR hacks” (and a few not publishable names), PR professionals probably have as many negative monikers as lawyers.
Years ago,... ⇢ read more
Waiting to board the final leg of a two-flight trip, a number of things go through my mind. First and foremost was this blog post. It was four days late and I really don’t like being late. I thought, "What should I write about?"
A few things popped into my head,... ⇢ read more
Facebook grabbed headlines last year when it cut its “trending topics” editorial team. Now, it’s back in editor hiring mode.
Recently, the social media leader announced plans to hire what it is describing as a “small team” of veteran journalists – likely 10 or fewer – to choose content that will... ⇢ read more
The new P’s of marketing may just as well be pixels, princesses, pirates, pixie dust and pre-orders. They inspired ten lessons for marketers at the D23 conference.
Thousands of Disney, Marvel, Pixar and Lucasfilm fans descended upon the Anaheim Convention Center for the ultimate biennial celebration of enchanting animation and swashbuckling... ⇢ read more
A number of years ago, we represented the Visiting Nurse Service of New York (VNSNY), which has provided patients with in-home nurses for 125 years. The services provided by VNSNY are essential, and they help many patients and their families, but to many people, the health care industry is dry... ⇢ read more