LAS VEGAS—The Firm Public Relations & Marketing was recently honored with two Platinum Hermes Creative Awards, recognizing strategic public relations and marketing efforts for projects in 2020.
The Firm earned the first top award was earned for efforts related to their work with client Nevada Health and Bioscience Corporation (NHBC) and the groundbreaking in October 2020 for the Kirk Kerkorian UNLV School of Medicine medical education building. The Firm handled all aspects for the event and managing media relations efforts for NHBC.
The second platinum award earned was for The Firm’s work alongside client Comprehensive Cancer Centers (Comprehensive). Together The Firm and... ⇢ read more
Influencer marketing is an effective form of marketing for both large and small brands. By tapping into an existing community of engaged followers, brands can generate exposure, gain credibility and see an increase in sales.
Influencer marketing can be a viable tactic, but with millions of potential influencers it can be... ⇢ read more
Humans are psychologically wired to enjoy a good story. The best marketers and PR pros leverage the power of storytelling because it helps to build a deeper and stronger connection with an audience.
Whether you are crafting a story you hope will resonate with journalists or building a deeper connection with... ⇢ read more
As members of PRConsultants Group, a national network of independent public relations firms, we are given opportunities to gain new insights from our colleagues, as well as continuing learning opportunities. We recently attended our network’s annual conference (handled virtually this year), and one of the key speakers, Shannyn Lee of... ⇢ read more
There’s just over a month to go until Election Day, and whether you’re counting down the days for an incumbent win, looking forward to a change or just want it to all be over, don’t be caught flat footed on what the outcome could mean for your organization, cause or... ⇢ read more
I’m an eternal optimist. Finding silver linings through difficult times has been my lifetime default switch. The COVID-19 pandemic has tested my positive outlook, however, and I’m not alone. More than 90% of people who responded to a July 2020 nationwide survey by Harvard Medical School and the University of... ⇢ read more
When a high-level leader abruptly departs an organization, communications professionals often step in to assist with crafting the message, sharing the news internally and communicate with local and trade media.
Experienced PR pros know how to handle these situations like the back of your hands, but this article serves as a... ⇢ read more
Like all of us in the profession, school communicators have their work cut out for them. In this age of coronavirus when Crisis communication plans are being updated in real time it's easy to get carried away to address the tyranny of the urgent.
As a public relations consultant and a... ⇢ read more
As the daily question of whether to bring folks back into office is a real deal for employers…and employees continue to enjoy dressing “business on top and party on the bottom,” it looks like video conferences will be in play for some time.
So whether you are in a standing weekly... ⇢ read more
You may have noticed…the media landscape has definitely changed with the climate we are in- all over the country and world right now. Years ago, I had an article published on what true media relations means and that same narrative is still relevant with a little tweaking for our current... ⇢ read more
Last year, I wrote my guest blog for PRCG Powerlines about vulnerability as the “secret sauce” to effective crisis communications. To say that theory has been tested in 2020 by COVID-19 – and other crises/issues of this year -- is an understatement.
I think there are many communications professionals who would... ⇢ read more