Humans are psychologically wired to enjoy a good story. The best marketers and PR pros leverage the power of storytelling because it helps to build a deeper and stronger connection with an audience.
Whether you are crafting a story you hope will resonate with journalists or building a deeper connection with customers vis social media, storytelling is a must-have skill. We had seven PR pros answer three questions on this topic. Their advice is sure to spark some new ideas for your 2021 campaigns.
Storytelling Advice and Trends
Tracie Broom of Flock and Rally
#1 BEST ADVICE
Our key piece of storytelling advice is to... ⇢ read more
As members of PRConsultants Group, a national network of independent public relations firms, we are given opportunities to gain new insights from our colleagues, as well as continuing learning opportunities. We recently attended our network’s annual conference (handled virtually this year), and one of the key speakers, Shannyn Lee of... ⇢ read more
There’s just over a month to go until Election Day, and whether you’re counting down the days for an incumbent win, looking forward to a change or just want it to all be over, don’t be caught flat footed on what the outcome could mean for your organization, cause or... ⇢ read more
I’m an eternal optimist. Finding silver linings through difficult times has been my lifetime default switch. The COVID-19 pandemic has tested my positive outlook, however, and I’m not alone. More than 90% of people who responded to a July 2020 nationwide survey by Harvard Medical School and the University of... ⇢ read more
When a high-level leader abruptly departs an organization, communications professionals often step in to assist with crafting the message, sharing the news internally and communicate with local and trade media.
Experienced PR pros know how to handle these situations like the back of your hands, but this article serves as a... ⇢ read more
Like all of us in the profession, school communicators have their work cut out for them. In this age of coronavirus when Crisis communication plans are being updated in real time it's easy to get carried away to address the tyranny of the urgent.
As a public relations consultant and a... ⇢ read more
As the daily question of whether to bring folks back into office is a real deal for employers…and employees continue to enjoy dressing “business on top and party on the bottom,” it looks like video conferences will be in play for some time.
So whether you are in a standing weekly... ⇢ read more
You may have noticed…the media landscape has definitely changed with the climate we are in- all over the country and world right now. Years ago, I had an article published on what true media relations means and that same narrative is still relevant with a little tweaking for our current... ⇢ read more
Last year, I wrote my guest blog for PRCG Powerlines about vulnerability as the “secret sauce” to effective crisis communications. To say that theory has been tested in 2020 by COVID-19 – and other crises/issues of this year -- is an understatement.
I think there are many communications professionals who would... ⇢ read more
Five years and one month ago, I wrote a blog titled, “Work Martyrdom: Get Over It.” A Time Magazine article asking, “Who Killed Summer Vacation?” was my inspiration.
I’m a veteran public relations professional, and it forced me to reflect on how I had arrived at a place where I was... ⇢ read more
I was living in Boston in 1977. As a transplant from California, it was my mission to explore as much of the Northeast and Mid-Atlantic as I could. That took me to New York quite a bit. At that time, New York was reeling from an economic downturn, a legendary... ⇢ read more