25 Marketing and PR Trends for 2022
Marketing and communications professionals continue to face change with emerging technologies, evolving communication channels and pandemic-wary consumers. These developments shape the way we engage with customers, employees, journalists and other stakeholders.
We asked 25 professionals what they'll be watching for in 2022. Keep reading to learn their strategies for media relations, crisis communications, marketing, technology, advocacy and more.
Media Relations
Sharon Kreher of teamworks communication
Personalized pitches to specific journalists and influencers are likely to reap greater rewards than general one-size-fits-all media distributions. Podcasts, bloggers, etc. are great opportunities to connect with specific audiences. Influencer marketing is now... ⇢ read more
Discover the skills that are essential to marketing and communications professionals.
Like so many marketing/communications professionals, I enjoy helping newly minted graduates and early-stage professionals grow in their careers. I also want our industry to continue to grow in stature. Here’s where I see a gap between the two: Because we... ⇢ read more
Discover Why Research For Public Release Should be Part of Every Brand's Communication Strategy.
I wouldn’t dare simply take an informal study on this, so I talked to the experts. As you prepare 2022 marketing or communications plans, I urge you to ask your teams this question as well: “Is polling... ⇢ read more
Media interviews present a fantastic opportunity to share your brand’s message with the public and get your voice heard. A positive media appearance can create a lasting impression by calming concerns related to a crisis, encouraging action or influencing public policy. But interviews require strategic preparation to ensure your on-camera... ⇢ read more
Dimensional Mailers Are Making a Comeback. Here's What You Need to Know.
Coming out of a year and a half of isolation and as people are looking more and more to break out of endless Zoom and email cycles, dimensional mailers are fast becoming a way to cut through the cyber-clutter... ⇢ read more
A crisis scenario has the potential to interrupt business and significantly damage the reputation of your organization. Events ranging from unhappy employees to digital security failures are common and put you at risk. Every organization is vulnerable, yet half of U.S. companies don’t have a crisis communications plan.
Effective communication during... ⇢ read more
I went out to dinner this past weekend and was so happy to have to wait for a table. Sounds odd, right, but after 14 plus months of the most challenging times for our restaurant partners, I was glad to wait. I was also glad to be extra patient with... ⇢ read more
LAS VEGAS—The Firm Public Relations & Marketing was recently honored with two Platinum Hermes Creative Awards, recognizing strategic public relations and marketing efforts for projects in 2020.
The Firm earned the first top award was earned for efforts related to their work with client Nevada Health and Bioscience Corporation (NHBC) and... ⇢ read more
Influencer marketing is an effective form of marketing for both large and small brands. By tapping into an existing community of engaged followers, brands can generate exposure, gain credibility and see an increase in sales.
Influencer marketing can be a viable tactic, but with millions of potential influencers it can be... ⇢ read more
Humans are psychologically wired to enjoy a good story. The best marketers and PR pros leverage the power of storytelling because it helps to build a deeper and stronger connection with an audience.
Whether you are crafting a story you hope will resonate with journalists or building a deeper connection with... ⇢ read more
As members of PRConsultants Group, a national network of independent public relations firms, we are given opportunities to gain new insights from our colleagues, as well as continuing learning opportunities. We recently attended our network’s annual conference (handled virtually this year), and one of the key speakers, Shannyn Lee of... ⇢ read more
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