National News. Local Insights.

David vs. Goliath – Who wins in the PR World? You’d be surprised.

Today, I took a few minutes for the PRConsultants Powerlines blog to speak with Janet Tyler, former owner of Airfoil Public Relations and currently the founder of True Depth, an executive coaching and management consulting firm specializing in working with business owners and senior leaders in the technology, manufacturing and professional services arenas. Click on the photo to view our conversation:   Janet will be speaking at the upcoming PRConsultants Group annual meeting in Detroit in January 2019 and I thought it would be a great opportunity to get a little insight into Janet’s thought process as it relates to David vs Goliath,... ⇢ read more

Public Speaking is a PR Leadership Skill

PR professionals work hard to craft messages, communications, and presentations that get key points across to the target audience. We inform, educate and persuade. It’s our strength. It’s what we do in PR. However, without strong public speaking and presentation skills, audiences become distracted, messages aren’t received, and brands are diluted. Competency... ⇢ read more

15 Years. 15 Lessons.

It’s been 15 years since I decided to leave the “comfortable” lifestyle of having a secure, well-paying bi-weekly paycheck to enter the rollercoaster life of being self-employed. In 2003, becoming an entrepreneur and opening a startup was not a cool, hip trend as it is today. For many, I was... ⇢ read more

Hurricane Florence Offers Crisis Management Refresher

What crisis management lessons can a disaster like Hurricane Florence provide to organizations and the PR pros who support them? Recently, I flew into North Carolina to help a friend with what started as a small, rural nonprofit dealing with the aftermath of Hurricane Matthew.  My friend saw a need and... ⇢ read more

New Ways of Sharing News

Each year, we are lucky to have the opportunity to attend the “Valley Publicity Summit,” hosted by the Valley of the Sun Chapter of the Society of Professional Journalists. It’s a great gathering of PR folks and media representatives -- producers, editors and reporters – from traditional and online outlets. Beyond... ⇢ read more

From Wayne’s World to Yours: How to Succeed with Community Access Television

  By Martin Cohn, Cohn Public Relations Many equate community television with the broadcast of local government meetings. However, community access TV, or CAT for short, fills a unique niche in the media landscape, providing communities with the opportunity to create programs of local interest. First, some history Public Access Television came about with... ⇢ read more

Answer this question (ALWAYS)

I made this mistake early. “C-Level folks don’t take kindly to being trained.”  So now, I media coach a ton of people.  I talk a lot to a lot of folks about how to talk with the media.  Non-profits to brass…all individuals who are waaaay smarter than I am.  But you would be surprised how... ⇢ read more

International House of Whaaaaa?: A rebrand story

Earlier this month, International House of Pancakes (aka IHOP) made a bold decision to rebrand. At least, that’s what people initially thought. IHOP announced June 4 on Twitter it was “flippin’ our name to IHOb.” The company didn’t tell anyone what the “b” would stand for initially, building suspense for... ⇢ read more

Common Pitfalls in Crisis Team Management

Everyone makes mistakes. We have been taught this from a very young age. In many situations, mistakes are understandable and easily handled. However, they do tend to make situations more difficult, and often, more complicated. When your company is confronted with a crisis, there is rarely any leg room for... ⇢ read more

Five PR strategies to position senior living communities

By Jenny Smith                   Today's senior living communities are not the 'drooly drop-offs' your grandparents avoided. Their 'pitch' appeals to Boomers who want freedom and choice. The security of life care!  Freedom from home maintenance!  Active lifestyle!  Gourmet dining on your terms!  Open floor plans! Granite countertops and stainless appliances!  Lifelong learning! Room... ⇢ read more

Blockchain could change everything–including PR

The annual juggernaut that is the SXSW film, interactive, music, and media conference recently wrapped up in Austin, and as always, programming and conversations were driven by cultural and scientific innovations, ideas, and trends. One of this year’s most-discussed trends was blockchain technology and how it might revolutionize not just... ⇢ read more