National News. Local Insights.

Is the Feeling Mutual?

As members of PRConsultants Group, a national network of independent public relations firms, we are given opportunities to gain new insights from our colleagues, as well as continuing learning opportunities. We recently attended our network’s annual conference (handled virtually this year), and one of the key speakers, Shannyn Lee of Win Without Pitching, shared ideas that truly resonated with where we’ve been moving in our business. In fact, a recent new business exchange we had a week prior to hearing her presentation is a perfect example of her advice at work. Many small businesses like ours have a sincere desire to... ⇢ read more

How to Announce the Departure of a High-Level Leader

When a high-level leader abruptly departs an organization, communications professionals often step in to assist with crafting the message, sharing the news internally and communicate with local and trade media. Experienced PR pros know how to handle these situations like the back of your hands, but this article serves as a... ⇢ read more

Zoom Call Hacks from a PR Pro

As the daily question of whether to bring folks back into office is a real deal for employers…and employees continue to enjoy dressing “business on top and party on the bottom,” it looks like video conferences will be in play for some time. So whether you are in a standing weekly... ⇢ read more

True Media Relations Regardless of the Current Climate

You may have noticed…the media landscape has definitely changed with the climate we are in- all over the country and world right now. Years ago, I had an article published on what true media relations means and that same narrative is still relevant with a little tweaking for our current... ⇢ read more

Why Communicators Should Help Crisis Clients Move Toward Long-term Innovation

Last year, I wrote my guest blog for PRCG Powerlines about vulnerability as the “secret sauce” to effective crisis communications. To say that theory has been tested in 2020 by COVID-19 – and other crises/issues of this year -- is an understatement. I think there are many communications professionals who would... ⇢ read more

I (Heart) Milton Glaser

I was living in Boston in 1977.  As a transplant from California, it was my mission to explore as much of the Northeast and Mid-Atlantic as I could.  That took me to New York quite a bit.  At that time, New York was reeling from an economic downturn, a legendary... ⇢ read more

Snap, Crackle and Pop to Marketing Success!

In 2010, we were in the midst of the Great Recession and there were so many things similar to today’s economic climate. Large-scale layoffs, furloughs, the unemployment rate was sitting at 10 percent and marketing budgets were slashed! Accountants love cutting “non-essential” or “big ticket” expenditures. For some reason, that includes... ⇢ read more