National News. Local Insights.

Don’t call us OLD: How to embrace the aging revolution

                  “When I was young, I was called a rugged individualist. When I was in my fifties, I was considered eccentric. Here I am doing and saying the same things I did then, and I’m labeled senile.” - George Burns “We’re taking the world’s greatest success – longevity – and making it our worst consequence. When you refer to an aging class as ‘the other’, you are not going to treat them well.” - Joseph Coughlin, PhD, founder and director of the AgeLab at MIT  “We are the people our parents warned us about” – Jimmy Buffett Last month, as this greying Boomer got... ⇢ read more

PRConsultants Group interviews Joel Beckett of The Outloud Group, Re: Influencer Marketing

PRConsultants Group President, Jason Brown of PublicCity PR, attended the recent SUBTA (Subscription Box Trade Association) RECUR Conference in Chicago and interviewed Joel Beckett, Founder of The Outloud Group about Influencer Marketing and the strategies behind working with Influencers. #Influencers #Marketing #PublicRelations #PR... ⇢ read more

Follow the Happiness

“Will it make us rich?” “Will it make us famous?” “Will it make us happy?” Before I started my own public relations consultancy, I worked at larger marketing firms. At one of the agencies, we had a three-pronged new business philosophy. Before pursuing a new account, we’d apply the “rich, famous or happy”... ⇢ read more

Managing Client Expectations

It’s October. This time last year, many of us in Red Sox Nation were living the dream. The Yankees were sent packing for the off-season and the Boston Red Sox were en route to winning the World Series. This year, the Red Sox, who many sports pundits thought could be the... ⇢ read more

Client transparency in a crisis is essential, but the secret sauce is vulnerability

As a communications professional, I’ve come to accept — and joke about — the negative terms used to describe our profession. From the more genteel “wordsmiths” to the oft-derogatory “spin doctors”, “PR hacks” (and a few not publishable names), PR professionals probably have as many negative monikers as lawyers. Years ago,... ⇢ read more

Do Not Occupy

Waiting to board the final leg of a two-flight trip, a number of things go through my mind. First and foremost was this blog post. It was four days late and I really don’t like being late. I thought, "What should I write about?" A few things popped into my head,... ⇢ read more

Facebook Taps Journalists Again

Facebook grabbed headlines last year when it cut its “trending topics” editorial team. Now, it’s back in editor hiring mode.  Recently, the social media leader announced plans to hire what it is describing as a “small team” of veteran journalists – likely 10 or fewer – to choose content that will... ⇢ read more

Ten lessons for marketers from the D23 conference

The new P’s of marketing may just as well be pixels, princesses, pirates, pixie dust and pre-orders. They inspired ten lessons for marketers at the D23 conference. Thousands of Disney, Marvel, Pixar and Lucasfilm fans descended upon the Anaheim Convention Center for the ultimate biennial celebration of enchanting animation and swashbuckling... ⇢ read more

How to Reverse a Downward Spiral of Public Outrage

Airbnb, formerly a big, bad corporate bully, has found a way to endear itself to local communities. What it’s done serves as a modern model for excellent community relations and earns five stars from this public relations consultant. In 2013 the company launched its Open Homes Program, a disaster response initiative... ⇢ read more