National News. Local Insights.

In person meetings are preferred

After attending our annual PRConsultantsGroup conference  in San Juan, Puerto Rico, I came away even more convinced of the power of the in-person meeting. Discussions by phone or email or no substitution for a chat over a cup of coffee or a margarita, and learning that a new contact is a marathon runner, a theater lover or a soccer coach helps you remember them and feel more connected. Brainstorming or problem-solving activities are enhanced by the ability to quickly read an audience’s facial expression, instead of waiting for a reply via email. Some replies may seem terse, when in fact... ⇢ read more

Livin’ La Vida – PRConsultants Group 2020 Conference Recap

By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines PRConsultants Group has prided itself on geographic diversity, a PR pro in virtually every market, or as we like to say, “boots on the ground.” This year, I’m dubbing it “flip flops on the ground,” as... ⇢ read more

Nine PR Life Lessons from 2020 Best Picture Nominees

  This year’s Academy Awards frontrunners are speaking directly to communicators. Here are some top-line spoiler-free life hacks from each of this year’s Best Picture nominees, provided by Cookerly PR president and movie  reviewer  Stephen  Michael  Brown . Before the #Oscars get unveiled this Sunday, read the post here.     Stephen Michael Brown is... ⇢ read more

An Art Museum Without Walls

We just finished our group’s annual conference – this time in beautiful San Juan, Puerto Rico. We were privileged to experience the island’s warm hospitality, the beautiful city of Old San Juan and outstanding food! Among our opportunities to experience the culture that is uniquely Puerto Rico was a collaborative visit... ⇢ read more

The biggest blind spot in crisis communications

Read enough crisis communications plans and you’ll see a host of contingencies for communicating with journalists, lawmakers, shareholders and customers. You’ll also see a variety of templated news releases, dark websites and proposed hashtags. Rarely, however, will you see any strategies and tactics directed at one of the most important... ⇢ read more

Harold Burson was a PR Legend Who Shaped the Industry

Harold Burson, cofounder of global agency powerhouse Burson-Marsteller (now BCW) who died last Friday in Memphis, Tenn., was an icon in the public relations industry. He was 98, and still worked three days a week until late last year. Burson cofounded Burson-Marsteller in New York in 1953, and the agency grew to... ⇢ read more

A Publicist’s Take on The Morning Show

By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines Some 9-5’ers would rather watch anything on TV but something about their career. Whether I’m an entrepreneur who doesn’t know what 9-5 means or a news junkie, I’m hooked on Apple TV’s latest headline, The Morning... ⇢ read more

“Why am I only on TV for 6 seconds?”

Many clients ask me, “…when TV crews come to film, they interview me for eight minutes, shoot other interviews and things for an additional 20 minutes.  So why is the entire TV story only two minutes long with a total of SIX seconds of me?”  It is a great question. During... ⇢ read more

Don’t call us OLD: How to embrace the aging revolution

                  “When I was young, I was called a rugged individualist. When I was in my fifties, I was considered eccentric. Here I am doing and saying the same things I did then, and I’m labeled senile.” - George Burns “We’re taking the world’s greatest success – longevity – and making it... ⇢ read more

PRConsultants Group interviews Joel Beckett of The Outloud Group, Re: Influencer Marketing

PRConsultants Group President, Jason Brown of PublicCity PR, attended the recent SUBTA (Subscription Box Trade Association) RECUR Conference in Chicago and interviewed Joel Beckett, Founder of The Outloud Group about Influencer Marketing and the strategies behind working with Influencers. #Influencers #Marketing #PublicRelations #PR... ⇢ read more

Follow the Happiness

“Will it make us rich?” “Will it make us famous?” “Will it make us happy?” Before I started my own public relations consultancy, I worked at larger marketing firms. At one of the agencies, we had a three-pronged new business philosophy. Before pursuing a new account, we’d apply the “rich, famous or happy”... ⇢ read more