National News. Local Insights.

Facebook Taps Journalists Again

Facebook grabbed headlines last year when it cut its “trending topics” editorial team. Now, it’s back in editor hiring mode.  Recently, the social media leader announced plans to hire what it is describing as a “small team” of veteran journalists – likely 10 or fewer – to choose content that will be featured in a section of the news tab, a much-discussed product Facebook will begin testing on portions of its U.S. user base toward the end of October. The journalists will help select the content that users see in a section of the news tab called Top News. Contents of the... ⇢ read more

Ten lessons for marketers from the D23 conference

The new P’s of marketing may just as well be pixels, princesses, pirates, pixie dust and pre-orders. They inspired ten lessons for marketers at the D23 conference. Thousands of Disney, Marvel, Pixar and Lucasfilm fans descended upon the Anaheim Convention Center for the ultimate biennial celebration of enchanting animation and swashbuckling... ⇢ read more

How to Reverse a Downward Spiral of Public Outrage

Airbnb, formerly a big, bad corporate bully, has found a way to endear itself to local communities. What it’s done serves as a modern model for excellent community relations and earns five stars from this public relations consultant. In 2013 the company launched its Open Homes Program, a disaster response initiative... ⇢ read more

Good News Can Be Overwhelming

As public relations counselors, we’re used to preparing our clients for how to deal with bad news. But, this past September 2018, our client experienced the opposite issue – how to avoid being overwhelmed by good news! United Food Bank of Mesa, Arizona, learned that it would receive an abundance of... ⇢ read more

Annual Conference in Detroit’s Polar Vortex Celebrates a Robust Year for PRCG

By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines Note - Picture taken in the PV (Polar Vortex) When you ask PR professionals to battle the elements, find a workaround with canceled flights, and dig out parkas, face masks, and hand warmers, what happens?  You get... ⇢ read more

What PR Pros Can Learn From Fortnite

By Brian Chandler, APR If you’re looking for a so-called “Victory Royale” with your public relations work, or counsel to clients, you might want to set your crosshairs on how Epic Games handles public relations and marketing around its popular game Fortnite. In case you’ve been off the grid or stuck under... ⇢ read more

Public Speaking is a PR Leadership Skill

PR professionals work hard to craft messages, communications, and presentations that get key points across to the target audience. We inform, educate and persuade. It’s our strength. It’s what we do in PR. However, without strong public speaking and presentation skills, audiences become distracted, messages aren’t received, and brands are diluted. Competency... ⇢ read more