By Claude M. Gruener
There are many pitfalls to avoid when promoting a service, idea or product to the media.
Don’t lie. It might have worked at times before the internet and its vast immediate resources appeared, but today telling a lie is almost a sure guarantee of failure. If you don’t tell the truth, you are certain to be found out by a reporter. On the reverse of the coin, you must let a reporter know if he or she made a mistake in their reporting.
Don’t expect a purely self-serving news release to be run. Buy an ad instead. Reporters are... ⇢ read more
By Brendy Barr, Brendy Barr Communications
It’s no question that Facebook has become a tremendously powerful vehicle for promoting brands and businesses…for those who are doing it right. Successful social media marketers know that posting status updates for a company is not the same as updating a personal Facebook page.
If you... ⇢ read more
By Brian Knox, Vice President, Zeppos & Associates, Inc. – Milwaukee, Wisconsin
As a former television reporter and anchor, it continues to amaze me at how many people just don’t take the time to think things through before a media interview or plan how they’ll respond if confronted by reporters on... ⇢ read more
By Sharon Kreher, teamworks communication management
I admit it. I don’t particularly enjoy confrontations, whether it’s in my personal or business relationships. As a result, my business partner and I have worked over the years to find ways to make budget, work scope, and expectation kinds of conversations direct and upfront... ⇢ read more
By Brian Chandler, APR, President, Commonwealth Public Relations
Is Traditional Media Dead?
It’s a question that many PR people are asking these days, so here are some insights into what I have personally experienced during my day-to-day practice in public relations.
My short answer to the question is “no,” at least for now,... ⇢ read more
By Margaret Nathan
Strategic Communication, Inc.
According to the buzz coming out of SXSW (South by Southwest), this was this year’s mantra. And I have to admit probably nothing is truer. It’s hard for me to believe Facebook and Twitter could start a revolution, but it did and that’s now history. But... ⇢ read more
By Barb Harris, teamworks
Finding ourselves with a bit of free time this winter, teamworks got an early start on our spring cleaning…by going through files, cleaning up hard drives and then, tackling the corporate identity overhaul we’d been discussing for some time. Now, spring has sprung, and our new identity... ⇢ read more
This blog post originated on PRSAY, a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here... ⇢ read more
By Ann Bouchard, President, Bouchard Communications Group/Matrix Manager
There is no question that marketing, advertising and public relations are all disciplines that help businesses grow. Yet so much has changed in the past decade, that communications professionals (who now have more options and strategic directions to choose from than ever... ⇢ read more
By Susan Hart, Hart PR
When Congresswoman Gabrielle Giffords woke up on a Saturday morning in January, I'm confident it didn't occur to her, her staff, area law
enforcement and local media that she and others would be fighting for their lives in a matter of hours, with some losing that battle.... ⇢ read more
By Toni Antonetti, PR Chicago
Reprinted with permission from PR Chicago Blog, Click here for this post and related articles.
Great post the other day from PR pro Gini Dietrich on her blog, Spin Sucks, about some serious perception issues between PR agencies and clients. She references a recent rant in the... ⇢ read more