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Six Traits of Great PR Firm Presidents

By Julie Dennehy, APR and President, Dennehy Public Relations   The first quality of a great entrepreneur and PR firm owner is not your ability to bring in the green and service your clients, but your sense of curiosity and love of novelty… two foundational characteristics that lay the groundwork for a great PR practice. Afraid of technology, or to try something shiny and new? Read on for inspiration. A recent post on Inc.com by one of my favorite Inc. writers and business authors on the subject, Jeff Haden, outlines “Nine qualities of remarkable entrepreneurs” got me thinking about our own independent PR practices.... ⇢ read more

Traits of a Good Crisis Manager

When I worked in corporate America, I had many sleepless nights waiting to see the first headlines of the day as my employer was often the subject of less-than-flattering news.  By the time I got to the office, senior executives were running around like their head was on fire -... ⇢ read more

These are a Few of My Favorite Things – PRCG Style

By Jennifer L. Evans, JL Evans Communications I recently had the pleasure of participating in the annual PRConsultants Group Conference, along with 34 of my PRCG colleagues from around the nation. Our conference theme this year was Making Connections, and boy did we! During our conference, held at the historic Drake... ⇢ read more

And The Video Marketing Oscar Goes To…

By Amy Kossoff Smith, Write Ideas, Inc. As a publicist, I see virtually every commercial message through the PR/marketing lens.  Was that a good idea...a brilliant idea...an embarrassing idea (who came up with that one?)...The marketing wheels turn, and I realize it's not safe to presume that every marketing professional thinks... ⇢ read more

Taking the Mystery Out of SEO

By Melanie McCraney McCraney Communications SEO: It’s one of those “techie” terms that is annoyingly overused by some who want to keep the web mysterious. Is every CEO tuned in to SEO? Well, no, but your CEO should know about SEO, and that’s where the fundamentals of SEO come in. SEO means “search... ⇢ read more

Oh, That I Had the Influence I’m Accused of Having!

By Deb Trivitt, TrivittPR Oh, that PR professionals had as much influence over journalists as they say we have!  Keith Trivitt (no relation) debunks the myth that is evidently circulating among the journalists. I don’t hear it from PR professionals! There are several reasons we ask questions of journalists when they ask to... ⇢ read more

What's the Point of Occupy Wall Street?

Thanks to Susan Hart, Hart PR, for sharing this post from her PR blog, EveryDayPR.net. When discussing a work project, a business mentor used to constantly ask me, "what's the message?"  The same question applies to Occupy Wall Street, a headline-garnering, fast-spreading movement taking place in cities around the country. Even... ⇢ read more

What’s the Point of Occupy Wall Street?

Thanks to Susan Hart, Hart PR, for sharing this post from her PR blog, EveryDayPR.net. When discussing a work project, a business mentor used to constantly ask me, "what's the message?"  The same question applies to Occupy Wall Street, a headline-garnering, fast-spreading movement taking place in cities around the country. Even... ⇢ read more