National News. Local Insights.

Social Enterprises – A Revolution in the Non-Profit World

      By Dawn Stranne PRConsultants Group, San Francisco Bay Area Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too!  Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event to shatter the Guinness World Record for the largest macaroni and cheese. As they shared their success story, I caught myself oohing and ahhing over one of the smaller event details as an excellent example of a huge revolution that is growing in the non-profit world called “social enterprise.” Attendees who donated... ⇢ read more

Super Bowl Ads – The Morning After

As a light football fan, I'm one of those PR/marketing folks who watches the big game for the ads.  It started during my first job after college at DDB Needham Advertising.  As a newbie in the ad scene, I'd "yes ma'am" and "no sir" all day to the many levels... ⇢ read more

Social Media in 2011 – so, what’s new?

I had a recent encounter that affirmed what I already knew: While social media is not a replacement for other forms of engagement, it can be an excellent door-opener for relationship building. I was tweeting @jlevans about a social outing, and I referenced a possible adventure in Houston’s incredible Museum... ⇢ read more

Cliches and Synonyms

By Deb Trivitt, Trivitt Public Relations Recent lists of clichés we can do without and words that are over-used got me to reminiscing about my first semester of high school journalism. Our teacher, Gunnar Horn, was considered the “dean” of high school journalism teachers and newspaper advisors.  He, yes, literally, wrote the... ⇢ read more

E-Mail Spoofing is Downright Spooky

By Nancy Tamosaitis-Thompson, Vorticom, Inc. As Published in BrandWeek Has your email or Twitter account been hijacked?  Today I received an email on my business email account from my long term AOL address that invited me to “solve my erectile dysfunction problem now!”  A second email advised me to click on a... ⇢ read more

Get inspired: 2011 is your chance to shine.

By Julie Dennehy, APR, Dennehy Public Relations Pardon me, but I have a prediction: in five years, we'll be saying 2010 was the darkest before the dawn. As the dark days of winter close in and winter solstice is upon us, it's good to remember that dark days have passed us by.... ⇢ read more

Top Ten New Year’s Resolutions for the PR Professional

By John Deveney, ABC, APR, Fellow PRSA Deveney Communication New Year's Eve has always been a time for looking back to the past, and more importantly, forward to the coming year. It's a time to reflect on the changes we want (or need) to make and resolve to... ⇢ read more

All I Want for Christmas is a PR Budget

By Stephanie Niblack, Account Director, McKeeman PR “I really think we deserve it,” I said to Santa. “We’ve been very good this year.” Santa’s eyes twinkled as he asked about the increase over last year. “After all,” he said, “you don’t have a crisis or a customer complaint threatening legal action,... ⇢ read more

Scary Confessions about Life as a PR Pro

        Saw this "top 11" list and had to pass it along - with full credit to the author, Tom Nixon.  Enjoy, and Happy Halloween!  Stacia Kirby 11 scary confessions about life as a PR pro In honor of Halloween, here’s what frightens me about my public relations and marketing career 1. I... ⇢ read more

You Oughta Be in (Better) Pictures

By Gary Young, Gary Young Ink Hollywood film star Tony Curtis passed away recently after a long and illustrious career. With a filmography that included such great movies as Some Like It Hot and The Defiant Ones, his work in Sweet Smell of Success has always been top of mind for... ⇢ read more