National News. Local Insights.

Brand Ambassadors Set the Tone for Your Organization

By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates How do you choose a college, or a dentist?  What makes you return to a restaurant or a boutique? The product has to be good, of course, but unless a restaurant serves canned soup or a store offers shoddy clothes, your experience with the employees is what make you remember your visit.  They are the brand ambassadors. I spent the last four years checking out colleges with my two sons—in Texas, Indiana, Ohio, Kentucky, and Oklahoma --- and it was the people we remembered most. Each of the campus options were pretty, had fantastic security,... ⇢ read more

Reality TV vs. Real PR Professionals

By Nancy Tamosaitis-Thompson, President, Vorticom Inc. Does your public relations agency’s management pester their female staff to get collagen injections to thicken their lips?  Do they show up on employees’ dates with romantic prospects to weigh in on their suitability?  Do they purchase sex toys they think will resonate with individual... ⇢ read more

Can One Person Make a Difference?

Photo of Michel Helsel By Sharon Kreher, TeamworksPR Can one person really make a difference?  Absolutely – and Michele Helsel is proof positive. A St. Louis metropolitan area resident, Michele works for Kimball Office, a company that helped sponsor an online campaign to raise greater awareness for childhood hunger in America. One in... ⇢ read more

The Stockholm Accords

By Gigi de Mier, APR ­­No, this isn't the title of Robert Ludlum's latest thriller.  It's a milestone in the development of the global public relations profession and a call to action for organizations everywhere to use public relations to strengthen their relationships and reputation and to achieve sustainable... ⇢ read more

PR On Tour

Photo:  Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin Posted by Brian Knox, Zeppos & Associates, Inc. While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the... ⇢ read more

How to Cut the Mustard When a Promotion Turns into Controversy

By Caroline Witherspoon, Becker Communications, Inc. In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years.  Our Hawaii-based agency, Becker Communications, Inc., was tasked with... ⇢ read more

PR Success Begins With Passion

By Kathy Day, APR Kathy Day Public Relations (KD/PR) Virtual A recent report in PR Newser™ said that being a public relations consultant is one of the top 10 high-stress jobs. I’m not surprised. Each of the members of PRConsultants Group work long hours, handle critical issues and rarely get a thank... ⇢ read more

"Oooo Pick Me," Said the Social Media Website

By Sam Sims, Jones Public Relations, Inc. The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated... ⇢ read more

“Oooo Pick Me,” Said the Social Media Website

By Sam Sims, Jones Public Relations, Inc. The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated... ⇢ read more

Access to Information

By Deb Trivitt, APR, Trivitt Public Relations, Inc. I’m seriously considering buying a smart phone.  I’ve resisted mightily because I hate to give people more access to my time.  I was quizzing a salesman about which phone would be the best. As we talked more, he mentioned that one phone... ⇢ read more