Like all of us in the profession, school communicators have their work cut out for them. In this age of coronavirus when Crisis communication plans are being updated in real time it's easy to get carried away to address the tyranny of the urgent.
As a public relations consultant and a former public school district leader, school communicators need to keep these items top of mind when developing and distributing school communications:
Keep it simple. Some educators simply love the jargon. Pedagogy, rubrics, ESEA, Title 1, NSLP mean something to educators and administrators. However, parents might need some additional insight or a... ⇢ read more
As the daily question of whether to bring folks back into office is a real deal for employers…and employees continue to enjoy dressing “business on top and party on the bottom,” it looks like video conferences will be in play for some time.
So whether you are in a standing weekly... ⇢ read more
You may have noticed…the media landscape has definitely changed with the climate we are in- all over the country and world right now. Years ago, I had an article published on what true media relations means and that same narrative is still relevant with a little tweaking for our current... ⇢ read more
Last year, I wrote my guest blog for PRCG Powerlines about vulnerability as the “secret sauce” to effective crisis communications. To say that theory has been tested in 2020 by COVID-19 – and other crises/issues of this year -- is an understatement.
I think there are many communications professionals who would... ⇢ read more
Five years and one month ago, I wrote a blog titled, “Work Martyrdom: Get Over It.” A Time Magazine article asking, “Who Killed Summer Vacation?” was my inspiration.
I’m a veteran public relations professional, and it forced me to reflect on how I had arrived at a place where I was... ⇢ read more
I was living in Boston in 1977. As a transplant from California, it was my mission to explore as much of the Northeast and Mid-Atlantic as I could. That took me to New York quite a bit. At that time, New York was reeling from an economic downturn, a legendary... ⇢ read more
In 2010, we were in the midst of the Great Recession and there were so many things similar to today’s economic climate. Large-scale layoffs, furloughs, the unemployment rate was sitting at 10 percent and marketing budgets were slashed!
Accountants love cutting “non-essential” or “big ticket” expenditures. For some reason, that includes... ⇢ read more
By Jesse Scott, The Firm Public Relations
I’ll never forget that early, unusually cold, Las Vegas morning.
It was December 12, 2015. My wife and I decided to move from Las Vegas, Nevada to Fort Lauderdale, Florida and this was day numero uno of a massive, cross-country road-trip with our feisty terrier... ⇢ read more
After attending our annual PRConsultantsGroup conference in San Juan, Puerto Rico, I came away even more convinced of the power of the in-person meeting. Discussions by phone or email or no substitution for a chat over a cup of coffee or a margarita, and learning that a new contact is... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines
PRConsultants Group has prided itself on geographic diversity, a PR pro in virtually every market, or as we like to say, “boots on the ground.” This year, I’m dubbing it “flip flops on the ground,” as... ⇢ read more
This year’s Academy Awards frontrunners are speaking directly to communicators. Here are some top-line spoiler-free life hacks from each of this year’s Best Picture nominees, provided by Cookerly PR president and movie reviewer Stephen Michael Brown . Before the #Oscars get unveiled this Sunday, read the post here.
Stephen Michael Brown is... ⇢ read more
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