National News. Local Insights.

Social Media and Social Events: Match in Heaven

It's Valentine's Day, and working for one of Boston's largest ski, sports, and social clubs has got me fired up about the power of social media and how it rocks the world of special events. Watching Boston Ski & Sports Club (BSSC) get more and more engaged in social media - and watching it WORK for them - is like watching a young couple fall in love... it warms a marketer's heart, and gives a PR gal a plethora of new public relations opportunities to get the word out and connect with consumers.  Social media is certainly not meant to replace... ⇢ read more

PRCG PowerLines Hits Cyberspace

     Welcome to PRCG PowerLines, a new blog written by seasoned PR consultants about our industry, our clients, and the headlines of the day. We will blog about innovations in the public relations field; cutting edge tools in technology; trends in social marketing; stand-out PR success stories; case studies showcasing... ⇢ read more