By Gigi de Mier, APR
No, this isn't the title of Robert Ludlum's latest thriller. It's a milestone in the development of the global public relations profession and a call to action for organizations everywhere to use public relations to strengthen their relationships and reputation and to achieve sustainable success.
These Accords are the product of a collaboration between 59 senior professionals, researchers and educators from 20 different countries in six continents, and were endorsed by some 400 delegates from 29 countries at this year’s World Public Relations Forum, held in Stockholm, Sweden last June. The extended development process –months... ⇢ read more
By Amy Kossoff Smith, Write Ideas, Inc.
I recently attended a WOMMA webinar on the science behind "influencers." The title alone is very telling, as it referred to influencers in your campaign as "the holy grail of marketing." Need I say more?
The webinar, while very technical, and honestly, lost me at... ⇢ read more
Photo: Dr Lawrence Yun with National Association of Realtors on media tour in Wisconsin
Posted by Brian Knox, Zeppos & Associates, Inc.
While social media channels continue to provide new and effective ways to communicate with reporters, there is one public relations tactic that I hope will always remain on the... ⇢ read more
By Caroline Witherspoon, Becker Communications, Inc.
In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years. Our Hawaii-based agency, Becker Communications, Inc., was tasked with... ⇢ read more
By Kathy Day, APR
Kathy Day Public Relations (KD/PR) Virtual
A recent report in PR Newser™ said that being a public relations consultant is one of the top 10 high-stress jobs. I’m not surprised. Each of the members of PRConsultants Group work long hours, handle critical issues and rarely get a thank... ⇢ read more
By Sam Sims, Jones Public Relations, Inc.
The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated... ⇢ read more
By Sam Sims, Jones Public Relations, Inc.
The dramatic influx of social media websites is overwhelming at best, but what this should show communicators is trends. Take for example the trend for real-time micro updating – doesn’t sound as appealing as saying Twitter in a conversation. But, seeing how Facebook incorporated... ⇢ read more
By Deb Trivitt, APR, Trivitt Public Relations, Inc.
I’m seriously considering buying a smart phone. I’ve resisted mightily because I hate to give people more access to my time. I was quizzing a salesman about which phone would be the best. As we talked more, he mentioned that one phone... ⇢ read more
By Kelly J. Davis, APR
Davis Public Relations and Marketing
In the fast-paced world of public relations, we are accustomed to taking quick action, responding in a timely manner and moving on to the next project. However, real change often takes time, and it can be in those long-lasting campaigns where we... ⇢ read more
By Marisa Vallbona, APR, Fellow PRSA
Ethics Officer, PRSA San Diego
I’ve served as Ethics Officer of the Public Relations Society of America (PRSA) San Diego Chapter for the past five years. During that time, I’ve received numerous phone calls, e-mails and heard countless complaints from colleagues “ratting” out other colleagues... ⇢ read more
By Brendy Barr
News media outlets are short on staff, short on time and short on budget…yet they are swamped with an assortment of daily events and press releases that are all vying for an assignment editor’s attention. Priorities are set and choices are made as to which events will... ⇢ read more
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