National News. Local Insights.

Manage the rumor mill – don’t let it manage you

A few months ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to students’ cell phones. Apparently, the text message went out while the struggle was still underway, because the student helping to hold down the gunman felt his phone vibrate during the incident. According to a New York Times article about the incident, the school went into lockdown and one student in a classroom “said he received 50 messages during... ⇢ read more

So You Wanna Write a Newsletter?

I was recently pondering ways that PR companies can touch their clients and offer reassurance during these choppy economic times.  My friend and business colleague, Jon Praet from, suggested that this is the perfect economic climate (i.e., stormy and unpredictable) for newsletters.  They offer a connection to the past... ⇢ read more

Social Media and Social Events: Match in Heaven

It's Valentine's Day, and working for one of Boston's largest ski, sports, and social clubs has got me fired up about the power of social media and how it rocks the world of special events. Watching Boston Ski & Sports Club (BSSC) get more and more engaged in social media -... ⇢ read more

PRCG PowerLines Hits Cyberspace

     Welcome to PRCG PowerLines, a new blog written by seasoned PR consultants about our industry, our clients, and the headlines of the day. We will blog about innovations in the public relations field; cutting edge tools in technology; trends in social marketing; stand-out PR success stories; case studies showcasing... ⇢ read more