Posted by Melissa Libby, Melissa Libby PR
I work with a lot of top chefs. But 2009 was the year I got to work with a Top Chef. My client, Kevin Gillespie of Atlanta’s Woodfire Grill, rose to fame as a finalist on Bravo’s Top Chef: Season 6 and was voted the show’s “Fan Favorite.” Being his publicist became a nearly full-time job as the interview requests, appearance opportunities and book deals started to flood in.
Kevin Gillespie, Woodfire Grill
It continues to be a wonderfully exciting ride of calls from media ranging from CNN and USA Today to the Augusta Metro Spirit... ⇢ read more
My media buyer partner was looking for PR ideas for their client, Excel Physical Therapy. In our meeting the client said many of the injuries they see in the spring are from gardening. So I suggested we pitch a segment to the wildly popular Backyard Farmer, produced by the University... ⇢ read more
My media buyer partner was looking for PR ideas for their client, Excel Physical Therapy. In our meeting the client said many of the injuries they see in the spring are from gardening. So I suggested we pitch a segment to the wildly popular Backyard Farmer, produced by the University... ⇢ read more
Debates are heating up on the web about whether or not Yum Brands succeeded or failed with the recent Oprah-promoted grilled chicken giveaway.
Do you think it sizzled (created online/offline buzz/ink, stimulated trial, attracted new users) or soured (bad execution, negative buzz)?
Experts are both praising and pummeling the brand for the... ⇢ read more
A few months ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to students’ cell phones. Apparently, the text message went... ⇢ read more
A few months ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to students’ cell phones. Apparently, the text message went... ⇢ read more
I was recently pondering ways that PR companies can touch their clients and offer reassurance during these choppy economic times. My friend and business colleague, Jon Praet from WritingHelp.com, suggested that this is the perfect economic climate (i.e., stormy and unpredictable) for newsletters. They offer a connection to the past... ⇢ read more
It's Valentine's Day, and working for one of Boston's largest ski, sports, and social clubs has got me fired up about the power of social media and how it rocks the world of special events.
Watching Boston Ski & Sports Club (BSSC) get more and more engaged in social media -... ⇢ read more
Welcome to PRCG PowerLines, a new blog written by seasoned PR consultants about our industry, our clients, and the headlines of the day. We will blog about innovations in the public relations field; cutting edge tools in technology; trends in social marketing; stand-out PR success stories; case studies showcasing... ⇢ read more
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