After 25 years of writing press releases, pitching stories, imagining marketing ideas and crafting scripts, I am not sure I even remember what my own inner-voice sounds like anymore. If you are anything like me, you must have three things when determining the perfect voice for your clients. First, you must have the ability to imagine scenarios, places and opportunities from the perspective of your client. Second, you must be able to continuously keep the voice going for infinitum. Finally, you must be able to switch effortlessly between those client voices without skipping a step.
In my opinion, the most important... ⇢ read more
“I will contribute to Puerto Rico’s recovery by not becoming an unemployment statistic.”
That statement became my mantra as soon as I knew my family, friends and employees were safe after Hurricane Maria wiped out Puerto Rico’s power, telecom, and basic needs infrastructure.
Yes, we have helped in volunteer efforts and community... ⇢ read more
Much has been written about the importance of organizations communicating effectively in the wake of a tragedy. That includes being mindful of what you say to avoid appearing tone-deaf.
From the devastating hurricanes in Texas, Florida and Puerto Rico to the mass shooting in Las Vegas and the Harvey Weinstein sexual... ⇢ read more
As I see my agency’s 25th anniversary quickly approaching, I started to write a post about the 25 things I’ve learned over that extremely interesting, exciting, frustrating, and amazing time. But given attention spans these days (mine and yours), I decided to keep it to five.
You be you
For years... ⇢ read more
I love being a public relations consultant for the past few decades, and have enjoyed representing New England's largest and longest-running Renaissance Faire for the past five. Running your own PR firm can be fascinating, and we are required to keep all the “balls in the air” at all times. Just like a... ⇢ read more
My firm does a lot of work with nonprofit clients. We work with small businesses quite a bit, too. I’ve found I get the most enjoyment from projects I can sink my heart into, and apparently my heart is a sucker for good causes and local development. I love this... ⇢ read more
By Jenny Smith, Acuity PR
Our nation’s birthday is a great time to reflect on our founding principles. In today’s climate of alternative facts, fake news and ADHD reporting, it’s important to ask ourselves: How can we practice truly patriotic public relations?
1. Practice the Four-Way Test
When business executive and Rotarian Herbert J.... ⇢ read more
Best Practices for Millennials by Millennials
Solveig Raftery, The Firm Public Relations & Marketing, www.thefirmpr.com
The journey to understand the millennial generation is as vast and arduous as the opinions about them. However, Millennials are now the largest living generation in the U.S. and represent the largest generation in the U.S. labor... ⇢ read more
I found that being in public relations really isn't at all about the first word. It really revolves around the second. "Relations" is the key.
The July 4th holiday is right around the corner, and some PR pros think of it as a wasted opportunity to pitch stories to the media as,... ⇢ read more
I found that being in public relations really isn't at all about the first word. It really revolves around the second. "Relations" is the key.
The July 4th holiday is right around the corner, and some PR pros think of it as a wasted opportunity to pitch stories to the media as,... ⇢ read more
By Paul Larrabee, APR
During a recent account post-mortem, the client revealed that my repeated urgings to deliver affirmative messages took a while for him to understand – and embrace.
Prior to working with Corning Place Communications – his images of the public relations pro were spin meisters based on the fictional... ⇢ read more
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