In 2010, we were in the midst of the Great Recession and there were so many things similar to today’s economic climate. Large-scale layoffs, furloughs, the unemployment rate was sitting at 10 percent and marketing budgets were slashed!
Accountants love cutting “non-essential” or “big ticket” expenditures. For some reason, that includes marketing, communications and advertising. To me, this logic is like watching a fire go out and refusing to put more wood on the stack because it costs too much to keep it going.
Even the greatest of companies, those that you didn’t think would need bailouts and would survive a turn... ⇢ read more
By Jesse Scott, The Firm Public Relations
I’ll never forget that early, unusually cold, Las Vegas morning.
It was December 12, 2015. My wife and I decided to move from Las Vegas, Nevada to Fort Lauderdale, Florida and this was day numero uno of a massive, cross-country road-trip with our feisty terrier... ⇢ read more
After attending our annual PRConsultantsGroup conference in San Juan, Puerto Rico, I came away even more convinced of the power of the in-person meeting. Discussions by phone or email or no substitution for a chat over a cup of coffee or a margarita, and learning that a new contact is... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines
PRConsultants Group has prided itself on geographic diversity, a PR pro in virtually every market, or as we like to say, “boots on the ground.” This year, I’m dubbing it “flip flops on the ground,” as... ⇢ read more
This year’s Academy Awards frontrunners are speaking directly to communicators. Here are some top-line spoiler-free life hacks from each of this year’s Best Picture nominees, provided by Cookerly PR president and movie reviewer Stephen Michael Brown . Before the #Oscars get unveiled this Sunday, read the post here.
Stephen Michael Brown is... ⇢ read more
We just finished our group’s annual conference – this time in beautiful San Juan, Puerto Rico. We were privileged to experience the island’s warm hospitality, the beautiful city of Old San Juan and outstanding food!
Among our opportunities to experience the culture that is uniquely Puerto Rico was a collaborative visit... ⇢ read more
Read enough crisis communications plans and you’ll see a host of contingencies for communicating with journalists, lawmakers, shareholders and customers. You’ll also see a variety of templated news releases, dark websites and proposed hashtags. Rarely, however, will you see any strategies and tactics directed at one of the most important... ⇢ read more
Harold Burson, cofounder of global agency powerhouse Burson-Marsteller (now BCW) who died last Friday in Memphis, Tenn., was an icon in the public relations industry.
He was 98, and still worked three days a week until late last year.
Burson cofounded Burson-Marsteller in New York in 1953, and the agency grew to... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines
Some 9-5’ers would rather watch anything on TV but something about their career. Whether I’m an entrepreneur who doesn’t know what 9-5 means or a news junkie, I’m hooked on Apple TV’s latest headline, The Morning... ⇢ read more
Many clients ask me, “…when TV crews come to film, they interview me for eight minutes, shoot other interviews and things for an additional 20 minutes. So why is the entire TV story only two minutes long with a total of SIX seconds of me?” It is a great question.
During... ⇢ read more
“When I was young, I was called a rugged individualist. When I was in my fifties, I was considered eccentric. Here I am doing and saying the same things I did then, and I’m labeled senile.” - George Burns
“We’re taking the world’s greatest success – longevity – and making it... ⇢ read more
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