My firm does a lot of work with nonprofit clients. We work with small businesses quite a bit, too. I’ve found I get the most enjoyment from projects I can sink my heart into, and apparently my heart is a sucker for good causes and local development. I love this work and the kinds of people I come into contact with while conducting it. With that said, there’s a common phrase I’ve become used to hearing that I could learn to live without: “We don’t have a budget.”
Don’t get me wrong—small budgets aren’t necessarily bad. In fact, they often serve... ⇢ read more
By Jenny Smith, Acuity PR
Our nation’s birthday is a great time to reflect on our founding principles. In today’s climate of alternative facts, fake news and ADHD reporting, it’s important to ask ourselves: How can we practice truly patriotic public relations?
1. Practice the Four-Way Test
When business executive and Rotarian Herbert J.... ⇢ read more
Best Practices for Millennials by Millennials
Solveig Raftery, The Firm Public Relations & Marketing, www.thefirmpr.com
The journey to understand the millennial generation is as vast and arduous as the opinions about them. However, Millennials are now the largest living generation in the U.S. and represent the largest generation in the U.S. labor... ⇢ read more
I found that being in public relations really isn't at all about the first word. It really revolves around the second. "Relations" is the key.
The July 4th holiday is right around the corner, and some PR pros think of it as a wasted opportunity to pitch stories to the media as,... ⇢ read more
I found that being in public relations really isn't at all about the first word. It really revolves around the second. "Relations" is the key.
The July 4th holiday is right around the corner, and some PR pros think of it as a wasted opportunity to pitch stories to the media as,... ⇢ read more
By Paul Larrabee, APR
During a recent account post-mortem, the client revealed that my repeated urgings to deliver affirmative messages took a while for him to understand – and embrace.
Prior to working with Corning Place Communications – his images of the public relations pro were spin meisters based on the fictional... ⇢ read more
With all the many channels in which people communicate, nonprofit organizations need to find ways to outreach to both current and potential audiences. Social media is segmented, based on each platform’s users, so nonprofits need a strategy to outreach, share and “rally the troops” to effectively break through the myriad... ⇢ read more
The drumbeat over the growing spate of “fake news” stories reached a crescendo last week when the 2017 AP Stylebook felt compelled to address proper journalistic style when referring to “the modern phenomenon of deliberate falsehoods or fiction masked as news circulating on the internet.” Ironically, “fake news” is far... ⇢ read more
For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations.
Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the... ⇢ read more
As a child, my mom diligently worked with me to read books every week. From stories of emperors with no clothes to giants in the sky, one of my favorites was the story of “The Three Little Pigs.” To this day, I am not sure why that story resonated with... ⇢ read more
One of the traditionally best routes to positive brand identity, media exposure, and best of all—public trust, is if the founder, CEO, or public face of an entity you represent is, or has the potential to be, what we call a “thought leader.”
“Thought leader” is a jargon-y term, somewhat overused,... ⇢ read more
PRConsultants Group, a national collaborative of independent PR firms covering all 50 U.S. markets, broadcasts its news and insights.
