National News. Local Insights.

An Art Museum Without Walls

We just finished our group’s annual conference – this time in beautiful San Juan, Puerto Rico. We were privileged to experience the island’s warm hospitality, the beautiful city of Old San Juan and outstanding food! Among our opportunities to experience the culture that is uniquely Puerto Rico was a collaborative visit by a dozen of our members to the Museo de Art Contemporáneo de Puerto Rico (Museum of Contemporary Art – MAC). Truly, MAC is not what we might typically think of in terms of “museum.” Yes, they have an extensive collection of modern artistic expression by Puerto Rican artists along with... ⇢ read more

The biggest blind spot in crisis communications

Read enough crisis communications plans and you’ll see a host of contingencies for communicating with journalists, lawmakers, shareholders and customers. You’ll also see a variety of templated news releases, dark websites and proposed hashtags. Rarely, however, will you see any strategies and tactics directed at one of the most important... ⇢ read more

Harold Burson was a PR Legend Who Shaped the Industry

Harold Burson, cofounder of global agency powerhouse Burson-Marsteller (now BCW) who died last Friday in Memphis, Tenn., was an icon in the public relations industry. He was 98, and still worked three days a week until late last year. Burson cofounded Burson-Marsteller in New York in 1953, and the agency grew to... ⇢ read more

A Publicist’s Take on The Morning Show

By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines Some 9-5’ers would rather watch anything on TV but something about their career. Whether I’m an entrepreneur who doesn’t know what 9-5 means or a news junkie, I’m hooked on Apple TV’s latest headline, The Morning... ⇢ read more

“Why am I only on TV for 6 seconds?”

Many clients ask me, “…when TV crews come to film, they interview me for eight minutes, shoot other interviews and things for an additional 20 minutes.  So why is the entire TV story only two minutes long with a total of SIX seconds of me?”  It is a great question. During... ⇢ read more

Don’t call us OLD: How to embrace the aging revolution

                  “When I was young, I was called a rugged individualist. When I was in my fifties, I was considered eccentric. Here I am doing and saying the same things I did then, and I’m labeled senile.” - George Burns “We’re taking the world’s greatest success – longevity – and making it... ⇢ read more

PRConsultants Group interviews Joel Beckett of The Outloud Group, Re: Influencer Marketing

PRConsultants Group President, Jason Brown of PublicCity PR, attended the recent SUBTA (Subscription Box Trade Association) RECUR Conference in Chicago and interviewed Joel Beckett, Founder of The Outloud Group about Influencer Marketing and the strategies behind working with Influencers. #Influencers #Marketing #PublicRelations #PR... ⇢ read more

Follow the Happiness

“Will it make us rich?” “Will it make us famous?” “Will it make us happy?” Before I started my own public relations consultancy, I worked at larger marketing firms. At one of the agencies, we had a three-pronged new business philosophy. Before pursuing a new account, we’d apply the “rich, famous or happy”... ⇢ read more

Managing Client Expectations

It’s October. This time last year, many of us in Red Sox Nation were living the dream. The Yankees were sent packing for the off-season and the Boston Red Sox were en route to winning the World Series. This year, the Red Sox, who many sports pundits thought could be the... ⇢ read more

Client transparency in a crisis is essential, but the secret sauce is vulnerability

As a communications professional, I’ve come to accept — and joke about — the negative terms used to describe our profession. From the more genteel “wordsmiths” to the oft-derogatory “spin doctors”, “PR hacks” (and a few not publishable names), PR professionals probably have as many negative monikers as lawyers. Years ago,... ⇢ read more

Do Not Occupy

Waiting to board the final leg of a two-flight trip, a number of things go through my mind. First and foremost was this blog post. It was four days late and I really don’t like being late. I thought, "What should I write about?" A few things popped into my head,... ⇢ read more