I made this mistake early.
“C-Level folks don’t take kindly to being trained.” So now, I media coach a ton of people. I talk a lot to a lot of folks about how to talk with the media. Non-profits to brass…all individuals who are waaaay smarter than I am. But you would be surprised how many of those professionals pass up the opportunity to answer the easiest question outside “say and spell your first and last name…so we have it on tape.”
For 17 years, I was a TV reporter. I was the one holding the microphone, asking the questions. Because I know how it went... ⇢ read more
Earlier this month, International House of Pancakes (aka IHOP) made a bold decision to rebrand. At least, that’s what people initially thought. IHOP announced June 4 on Twitter it was “flippin’ our name to IHOb.” The company didn’t tell anyone what the “b” would stand for initially, building suspense for... ⇢ read more
Everyone makes mistakes. We have been taught this from a very young age. In many situations, mistakes are understandable and easily handled. However, they do tend to make situations more difficult, and often, more complicated. When your company is confronted with a crisis, there is rarely any leg room for... ⇢ read more
By Jenny Smith
Today's senior living communities are not the 'drooly drop-offs' your grandparents avoided. Their 'pitch' appeals to Boomers who want freedom and choice.
The security of life care! Freedom from home maintenance! Active lifestyle! Gourmet dining on your terms! Open floor plans! Granite countertops and stainless appliances! Lifelong learning! Room... ⇢ read more
The annual juggernaut that is the SXSW film, interactive, music, and media conference recently wrapped up in Austin, and as always, programming and conversations were driven by cultural and scientific innovations, ideas, and trends. One of this year’s most-discussed trends was blockchain technology and how it might revolutionize not just... ⇢ read more
(Excerpted from original post on February 20, 2018 on CuriousAndClever.com, a website founded by Julie Dennehy and Toni Antonetti)
Each year at our annual meeting we present our favorite tech tools to our colleagues at PRConsultants Group, a consortium of senior PR professionals who represent the top U.S. media markets. They're... ⇢ read more
by Sharon Kreher and Barb Harris, teamworks communication
At our recent annual PRConsultants Group conference, we had the privilege of spending some time with Dennis Skinner of Many-To-One (www.many2one.com), an inspiring speaker, on the topic of creativity and innovation.
One of the first points he made was to say that everyone has... ⇢ read more
By Amy Kossoff Smith, Founder/Editor of PRCG Powerlines and Founder/President of Write Ideas, Inc. and Power Hour Editing
It was time to “plug into PRCG” with business development and community service in Tempe, Arizona, for PRConsultants Group’s 15th Annual Conference. Some 42 members attended, representing 40 markets, for education, networking, and... ⇢ read more
For nearly two centuries, the Latin phrase, e pluribus unum, was the de facto motto of the United States. The English translation is “Out of many, one,” and illustrates the birth of a single nation (for the first 84 years, anyway) from 13 original colonies. It’s meant to convey the... ⇢ read more
I’m alive and well, thank you, and not wearing shiny suits with shoulder pads anymore. Recently, a pair of Hubspot blog posts made the rounds claiming that PR needed a re-invention, and PR professionals do too. Halligan’s follow up post, entitled, “What is the ideal profile for a modern PR person”... ⇢ read more
After 25 years of writing press releases, pitching stories, imagining marketing ideas and crafting scripts, I am not sure I even remember what my own inner-voice sounds like anymore. If you are anything like me, you must have three things when determining the perfect voice for your clients. First, you... ⇢ read more