National News. Local Insights.

Managing Client Expectations

It’s October. This time last year, many of us in Red Sox Nation were living the dream. The Yankees were sent packing for the off-season and the Boston Red Sox were en route to winning the World Series. This year, the Red Sox, who many sports pundits thought could be the first to repeat as world champions since the Yankees won three straight from 1998 – 2000, limped out of September in third place in their division without so much as a passing glance at a wild card berth. Despite a rough spring training, Red Sox leadership was happy to fan the... ⇢ read more

Client transparency in a crisis is essential, but the secret sauce is vulnerability

As a communications professional, I’ve come to accept — and joke about — the negative terms used to describe our profession. From the more genteel “wordsmiths” to the oft-derogatory “spin doctors”, “PR hacks” (and a few not publishable names), PR professionals probably have as many negative monikers as lawyers. Years ago,... ⇢ read more

Do Not Occupy

Waiting to board the final leg of a two-flight trip, a number of things go through my mind. First and foremost was this blog post. It was four days late and I really don’t like being late. I thought, "What should I write about?" A few things popped into my head,... ⇢ read more

Facebook Taps Journalists Again

Facebook grabbed headlines last year when it cut its “trending topics” editorial team. Now, it’s back in editor hiring mode.  Recently, the social media leader announced plans to hire what it is describing as a “small team” of veteran journalists – likely 10 or fewer – to choose content that will... ⇢ read more

Ten lessons for marketers from the D23 conference

The new P’s of marketing may just as well be pixels, princesses, pirates, pixie dust and pre-orders. They inspired ten lessons for marketers at the D23 conference. Thousands of Disney, Marvel, Pixar and Lucasfilm fans descended upon the Anaheim Convention Center for the ultimate biennial celebration of enchanting animation and swashbuckling... ⇢ read more

How to Reverse a Downward Spiral of Public Outrage

Airbnb, formerly a big, bad corporate bully, has found a way to endear itself to local communities. What it’s done serves as a modern model for excellent community relations and earns five stars from this public relations consultant. In 2013 the company launched its Open Homes Program, a disaster response initiative... ⇢ read more

Good News Can Be Overwhelming

As public relations counselors, we’re used to preparing our clients for how to deal with bad news. But, this past September 2018, our client experienced the opposite issue – how to avoid being overwhelmed by good news! United Food Bank of Mesa, Arizona, learned that it would receive an abundance of... ⇢ read more

Annual Conference in Detroit’s Polar Vortex Celebrates a Robust Year for PRCG

By Amy Kossoff Smith, President Write Ideas, Inc. and Power Hour Editing, and Editor/Founder of PRCG Powerlines Note - Picture taken in the PV (Polar Vortex) When you ask PR professionals to battle the elements, find a workaround with canceled flights, and dig out parkas, face masks, and hand warmers, what happens?  You get... ⇢ read more