By Paul Larrabee, APR
During a recent account post-mortem, the client revealed that my repeated urgings to deliver affirmative messages took a while for him to understand – and embrace.
Prior to working with Corning Place Communications – his images of the public relations pro were spin meisters based on the fictional portrayals advanced by Frank Underwood via House of Cards or for some of the more seasoned readers episodes of the West Wing or screenings of Wag the Dog.
Likely a frustration many PRCs have witnessed – and fought to overcome.
While affirmative messaging is one of our fundamentals (the others being layered... ⇢ read more
With all the many channels in which people communicate, nonprofit organizations need to find ways to outreach to both current and potential audiences. Social media is segmented, based on each platform’s users, so nonprofits need a strategy to outreach, share and “rally the troops” to effectively break through the myriad... ⇢ read more
The drumbeat over the growing spate of “fake news” stories reached a crescendo last week when the 2017 AP Stylebook felt compelled to address proper journalistic style when referring to “the modern phenomenon of deliberate falsehoods or fiction masked as news circulating on the internet.” Ironically, “fake news” is far... ⇢ read more
For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations.
Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the... ⇢ read more
As a child, my mom diligently worked with me to read books every week. From stories of emperors with no clothes to giants in the sky, one of my favorites was the story of “The Three Little Pigs.” To this day, I am not sure why that story resonated with... ⇢ read more
One of the traditionally best routes to positive brand identity, media exposure, and best of all—public trust, is if the founder, CEO, or public face of an entity you represent is, or has the potential to be, what we call a “thought leader.”
“Thought leader” is a jargon-y term, somewhat overused,... ⇢ read more
According to a recent survey, more than 50 percent of journalists visit online newsroom sections of organizations’ websites at least once a week.
What are they looking to find in the online newsroom? More than news releases. The online newsroom should serve as an organization’s online filing cabinet with news releases,... ⇢ read more
Smart public relations practitioners are always looking for ways to expand the visibility of their clients’ plans and programs. Adding opportunities for outreach to social influencers is one way to do that.
Identifying the Right Influencers
Identifying the right influencers involves the same mindset as identifying “beat” reporters or other key stakeholders. ... ⇢ read more
Since 2000, teamworks communication management has worked closely with a group of incredibly talented communication professionals from all across North America who collectively form PRConsultants Group. Starting with our first multi-market project for Barnes & Noble.com, and continuing through other national campaigns for organizations such as Cold Stone Creamery and... ⇢ read more
By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines
The 14th Annual PRConsultants Group is a wrap, and it was the 3rd time this international group of PR pro’s had “boots on the ground” in the Lone Star State (Texas). This year’s theme, “Passport to Creativity,” inspired... ⇢ read more
We're always on the hunt for PR genius to serve clients. I found ‘ducky’ inspiration during a recent trip to South Africa. The entire country is breathtaking. So is its Cape Winelands region, located about a half hour northeast of Cape Town.
Near Stellenbosch, we visited the Vergenoegd Wine Estate, one of more than... ⇢ read more