National News. Local Insights.

Don’t pitch on July 4th, right?

I found that being in public relations really isn't at all about the first word. It really revolves around the second.  "Relations" is the key. The July 4th holiday is right around the corner, and some PR pros think of it as a wasted opportunity to pitch stories to the media as, unless some kid takes off his pinkie with an M-80 (which will happen), not much local happens. Having been on the other side for 17 years, I can't disagree more. No one likes working on the holiday. Whether you are waiting tables, selling retail or sitting in the newsroom, everyone... ⇢ read more

Successful Campaign Strategies Are Built on the Affirmative Approach; Not Who Yells the Loudest

By Paul Larrabee, APR During a recent account post-mortem, the client revealed that my repeated urgings to deliver affirmative messages took a while for him to understand – and embrace. Prior to working with Corning Place Communications – his images of the public relations pro were spin meisters based on the fictional... ⇢ read more

Ambassadors, Avengers and Advocates: How to Rally the Troops to Support Your Mission

  With all the many channels in which people communicate, nonprofit organizations need to find ways to outreach to both current and potential audiences. Social media is segmented, based on each platform’s users, so nonprofits need a strategy to outreach, share and “rally the troops” to effectively break through the myriad... ⇢ read more

Fake News Creates Real Challenges for Journalists and PR Professionals

The drumbeat over the growing spate of “fake news” stories reached a crescendo last week when the 2017 AP Stylebook felt compelled to address proper journalistic style when referring to “the modern phenomenon of deliberate falsehoods or fiction masked as news circulating on the internet.” Ironically, “fake news” is far... ⇢ read more

Crisis Communications: PR needs a seat at the table

For companies like Pepsi and United, these past few weeks have not been “friendly” after long hours trying to battle crises within their respective organizations. Every time a crisis hits major corporations, such as these, public relations professionals are left scratching their heads wondering who is in charge and why the... ⇢ read more

The Big Bad Wolf: When Mother Nature Strikes

As a child, my mom diligently worked with me to read books every week. From stories of emperors with no clothes to giants in the sky, one of my favorites was the story of “The Three Little Pigs.” To this day, I am not sure why that story resonated with... ⇢ read more

Five tips for creating an online newsroom

According to a recent survey, more than 50 percent of journalists visit online newsroom sections of organizations’ websites at least once a week. What are they looking to find in the online newsroom? More than news releases. The online newsroom should serve as an organization’s online filing cabinet with news releases,... ⇢ read more

Why You Should Add Social Influencers to Your PR Plan

Smart public relations practitioners are always looking for ways to expand the visibility of their clients’ plans and programs.  Adding opportunities for outreach to social influencers is one way to do that. Identifying the Right Influencers Identifying the right influencers involves the same mindset as identifying “beat” reporters or other key stakeholders. ... ⇢ read more

National Strength. Local Power. Getting Creative.

Since 2000, teamworks communication management has worked closely with a group of incredibly talented communication professionals from all across North America who collectively form PRConsultants Group. Starting with our first multi-market project for Barnes & Noble.com, and continuing through other national campaigns for organizations such as Cold Stone Creamery and... ⇢ read more

14th Annual PRCG Conference in Houston Gives Members a Passport to Creativity

By Amy Kossoff Smith, President Write Ideas, Inc., and Editor/Founder of PRCG Powerlines The 14th Annual PRConsultants Group is a wrap, and it was the 3rd time this international group of PR pro’s had “boots on the ground” in the Lone Star State (Texas). This year’s theme, “Passport to Creativity,” inspired... ⇢ read more