Posts Categorized: Blogging

A little girl – and her parents – reach out to a big world

A rare, progressive and fatal disease. A little more than a year ago, this was the diagnosis given to 2-year-old Katherine Belle in Kentucky. It was a devastating and isolating realization for KB’s parents – if only for a little while. While KB’s diagnosis has been a pendulum of answers and questions; more questions than answers. We know that KB has a rare disease, but we also know she’s not alone. Her father is an attorney and her mother has a growing list of professional experience as a blogger, photographer, social media explorer and, most recently, Rare Disease Hunter. Together they have started... ⇢ read more

Social Media: Who? What? When? Where? Why?

By Sharon Kreher, Partner, teamworksPR When the social media age first dawned (remember Friendster and MySpace?), it seemed like a curiosity. But then Facebook took off. And Twitter. And suddenly, businesses realized that they needed to be visible on social media platforms or be left out of millions of daily conversations. That precipitated a mad rush into social media. Clients felt they needed to be on Facebook and they’d better be tweeting. Content was usually an afterthought: recycled news releases and repurposed website copy. What was said took a back seat to saying “something, anything,” so as not to be left... ⇢ read more

It’s Not the Mistake, but the Cover-Up that Counts

I love teachers.  Anyone who follows me on Facebook knows my daughter teaches music.  She, and most of her colleagues do a great job. But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald.  So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the crime (mistake, if you prefer) than to cover it up. http://www.omaha.com/article/20130507/NEWS/705079937/1694#peanut-butter-cover-up-costs-teachers-their-jobs I’ll never forget the wise words of a Sunday school teacher and High School counselor, who told us, “It is okay to say you are... ⇢ read more

Protecting Your Online Reputation: It's No Kid's Game

Last week, I volunteered to speak to a middle school class about “Protecting Your Online Reputation.” Who better to advise kids on this than a seasoned PR Pro?  After all, reputation management is rising higher on the list of things we do for our clients. I considered myself to be pretty knowledgeable on this subject. Turns out, I know a lot less than I thought. As I was preparing for my talk, I asked my 13-year-old son what he and his friends would want to know. He threw out a list of things – mostly topics that I had never heard... ⇢ read more

Protecting Your Online Reputation: It’s No Kid’s Game

Last week, I volunteered to speak to a middle school class about “Protecting Your Online Reputation.” Who better to advise kids on this than a seasoned PR Pro?  After all, reputation management is rising higher on the list of things we do for our clients. I considered myself to be pretty knowledgeable on this subject. Turns out, I know a lot less than I thought. As I was preparing for my talk, I asked my 13-year-old son what he and his friends would want to know. He threw out a list of things – mostly topics that I had never heard... ⇢ read more

Another Day, Another Blog Post….How Do I Get Inspired?

By Brendy Barr, Brendy Barr Communications So it’s my turn to write a blog post for PRCG Powerlines and I’m having an attack of writer’s block.  Know the feeling? It’s time to turn to my Top 10 sources for content inspiration. Perhaps one of them is your favorite muse? 1.    Turn on CNN, or FOX News or any national news channel. See what stories are breaking relevant to your industry that you can offer an opinion about.  2.   Subscribe to e-newsletters and RSS feeds distributed by industry associations and peruse them for content that interests you. Re-post content with a brief introduction... ⇢ read more

If A Quarter of a Million Dollars Isn’t Enough to Make You Behave…

This blog post originated on PRSAY, a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA. With all of the noise the FTC’s “blogger rules” made when first introduced in late-2009, you would think that most marketers and agencies would have gotten the point by now the FTC is... ⇢ read more