Posts Categorized: Case Studies

Prepare Now for Social Media Opportunities

By Deb Trivitt, President, Trivitt Public Relations Omaha Gives 2013 was a recent opportunity for Omaha non-profits to raise money via a social media campaign orchestrated by the Omaha Community Foundation. This one day fundraiser (yep, just 24 hours) was hugely successful for some agencies and woefully disastrous for others.   I have two nonprofit clients.  One in each category.  What was the difference? Why did one raise $23,000 and the other $3,000.  I think this video, How to Increase Your Online Giving With Social Media, explains it. We are now working to get both clients’ online presence better established and identifying on-line ambassadors... ⇢ read more

Shiny objects and made-up comments fuel PR controversy

This photo from a recent Vanity Fair article (2013) shows the glare from a building, that has resulted in a PR controversy. By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates Public Relations It certainly seems like common sense, and basic ethics, to avoid making up names and  posting rash and inflammatory comments on your client’s digital media pages, or even worse, on their adversary’s or competitor’s  pages. Yet this ridiculous junior high type behavior happens. In Dallas, a former NBC anchor-turned-PR-specialist (hired, no doubt because he had “good media contacts,”) recently disgraced himself, the law firm that hired him and a high profile client... ⇢ read more

Nonprofit PR – You Can’t Afford Not To

By Barb Harris & Sharon Kreher, teamworks communication management There’s always been an appropriate tension between what nonprofit agencies spend on their mission and what they spend on administration. And certainly, that’s a ratio one should consider in evaluating the effectiveness and efficiency of a charity. But, the tendency to adhere too rigidly to the “spend as little as you can on admin” often backfires.  As any for-profit business understands, sometimes you have to invest dollars in order to generate more funds. That means expenditures in facilities, staff, capacity, advertising, and yes, public relations. While nonprofits don’t think in terms of... ⇢ read more

The Power of Little Gestures

By Gary Young, GaryYoungInk A week ago, my wife, Pam, and I were in the Newark airport awaiting our flight home to Minneapolis.  Pam noticed two military men having a sandwich before their own flight. Seeing that that they didn’t have anything to drink, she said, “I’m going to ask them if I can get them anything.”  My initial reaction was that familiar tug of Minnesota self-effacement.  (Like Garrison Keillor of “A Prairie Home Companion” noted, “Jesus said the meek would inherit the earth, but so far all we've gotten is Minnesota and North Dakota.”) Then I thought, such a little gesture... ⇢ read more

It’s Not the Mistake, but the Cover-Up that Counts

I love teachers.  Anyone who follows me on Facebook knows my daughter teaches music.  She, and most of her colleagues do a great job. But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald.  So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the crime (mistake, if you prefer) than to cover it up. http://www.omaha.com/article/20130507/NEWS/705079937/1694#peanut-butter-cover-up-costs-teachers-their-jobs I’ll never forget the wise words of a Sunday school teacher and High School counselor, who told us, “It is okay to say you are... ⇢ read more

Crisis Communications = Mental Fatigue

By Brian Chandler, Commonwealth PR I remember this client’s crisis like it was yesterday. We were in the middle of a meeting at their office when the CEO was immediately ushered out of the room with no explanation. A few minutes later, I was also summoned out of the room, leaving everyone confused and unsure whether to continue the meeting or call it quits. What happened next involved me setting up shop in someone else’s office, using their computer, paper and even some supplies, to handle a crisis situation that involved a death. In respect for the family and my client, I will... ⇢ read more

Super Bowl 2013 – The Good, the Brave, the Blackout

by Amy Kossoff Smith Write Ideas, Inc. @WriteIdeasPR Couldn't resist a quick piece on the logistics and marketing angles of Super Bowl 2013.  With brothers coaching opposing teams (wow!); the Ravens in the game (I'm D.C./Baltimore-based); Beyonce singing live after the Inauguration Star Spangled Banner question (btw - who really cares as long as it sounds good?!); and a 34-minute blackout, the night was clearly memorable.  As PR professionals, we're always writing the Plan B, the "what if," the contingency plans so events go off without a hitch.  A blackout at the Super Bowl was just...well, I'm just blanking out on how to... ⇢ read more

Lions and tigers and ligers, oh my!

By Julie Dennehy, Dennehy Public Relations This fall, my professional career went backwards... in time, to the 16th century. I found myself in the position of royal publicist for King Richard’s Faire. Celebrating its 31st season in a magical “Carvershire” (Carver, Mass.), this eight-week Renaissance Festival has its two leather boot-clad feet firmly planted in both the past and the future, challenging me to use my “old school” publicity skills alongside newer strategies using social media and online promotions that move the event beyond the usual event publicity staples of ticket giveaways, event listings, and human interest stories. In the spirit of... ⇢ read more

What's the Point of Occupy Wall Street?

Thanks to Susan Hart, Hart PR, for sharing this post from her PR blog, EveryDayPR.net. When discussing a work project, a business mentor used to constantly ask me, "what's the message?"  The same question applies to Occupy Wall Street, a headline-garnering, fast-spreading movement taking place in cities around the country. Even watching the local news in New York last week didn't clarify unified messages or goals for me. Every person who responded to the "why are you here" question by reporters gave a different answer.  On the upside, crowds were entertained by impromptu musical renditions of 60s classics like "This Land... ⇢ read more

What’s the Point of Occupy Wall Street?

Thanks to Susan Hart, Hart PR, for sharing this post from her PR blog, EveryDayPR.net. When discussing a work project, a business mentor used to constantly ask me, "what's the message?"  The same question applies to Occupy Wall Street, a headline-garnering, fast-spreading movement taking place in cities around the country. Even watching the local news in New York last week didn't clarify unified messages or goals for me. Every person who responded to the "why are you here" question by reporters gave a different answer.  On the upside, crowds were entertained by impromptu musical renditions of 60s classics like "This Land... ⇢ read more

“Checkbook Journalism” From a PR Pro’s Perspective

By Marisa Vallbona, APR, Fellow, PRSA This blog post first appeared in PRSAY In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily Beast, ABC News division president Ben Sherwood has decided the network will do just that and no longer pay for interviews or images, a practice called “checkbook journalism” that has become all-too-common in recent years. ABC spokesman Jeffrey Schneider told The Daily Beast: “We can book just... ⇢ read more