By Dawn Stranne
PRConsultants Group, San Francisco Bay Area
Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too! Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event to shatter the Guinness World Record for the largest macaroni and cheese.
As they shared their success story, I caught myself oohing and ahhing over one of the smaller event details as an excellent example of a huge revolution that is growing in the non-profit world called “social enterprise.”
Attendees who donated... ⇢ read more
By Caroline Witherspoon, Becker Communications, Inc.
In the summer of 2009, as part of its commitment to spread miles of smiles, Kraft Foods in Hawaii brought the OSCAR MAYER Wienermobile to the island of Oahu for the first time in 10 years. Our Hawaii-based agency, Becker Communications, Inc., was tasked with developing and implementing a strategic marketing and media relations campaign surrounding this much beloved, iconic vehicle. Frankly speaking, pun intended, it sounded like a slam-dunk. But, an unexpected surprise had us quickly treading in hot water and meeting the challenge with relish.
While we were able to accomplish a lot through... ⇢ read more
By Kelly J. Davis, APR
Davis Public Relations and Marketing
In the fast-paced world of public relations, we are accustomed to taking quick action, responding in a timely manner and moving on to the next project. However, real change often takes time, and it can be in those long-lasting campaigns where we find our greatest reward.
In 2000, the South Carolina Tobacco Collaborative, a coalition of public health organizations in South Carolina, began what would become a ten-year quest to increase the state’s lowest-in-the-nation cigarette tax, which had not been raised since 1977. The group hired Davis Public Relations in 2006 to manage... ⇢ read more
By Kay F. Floyd, APR
The American Idol judges repeatedly tell their young contestants, “Take the song and make it your own.”
That good advice can be applied to community service projects and fund raising events.
Megan Cullip of San Antonio delivered breakfast tacos to the homeless on Christmas Eve in 2008, and said to herself, “This is so lame. There has to be more.” She immediately searched the Web for ideas on how to help people in a deeper way. Megan came across an incredible story and CNN video about Anne Mahlum of Philadelphia whose story of running past the homeless... ⇢ read more