Posts Categorized: Community Relations

Super lessons from the Super Bowl

by Kristin Helvey, APR, president/owner, Helvey Communications This year, my husband and I took our first Super Bowl trip. The football hype began upon landing. Airport workers wore jerseys, balloons lined hallways and murals covered the baggage claim. This was, of course, just the tip of the iceberg. For four days, we were enveloped by building-sized endorsements, crazed fans jumping around in the background shots of athlete interviews (if you saw someone that looked like me, I probably just have a twin), live bands playing ear-shattering music, and more beer than should be allowed in any one place. I was in love. As... ⇢ read more

PRCG Conference Roundup 2015: Dallas, Texas

By Amy Kossoff Smith, Write Ideas, Inc., and Founder/Editor PRCG Powerlines Boots and lots of brainstorming were on the ground in Dallas and Fort Worth, Texas, this year for the PRConsultants Group Annual Conference. More than 40 of the network’s markets attended for professional development, networking, and of course, some great Tex-Mex food. Themed, “Not the same old bull,” there was a healthy dose of humor and Southwestern fun as we held our annual crash course in PR education together. Here are highlights from this year’s conference: Day One, after a team brainstorm (get ready to be wowed in 2015 by some new... ⇢ read more

Landing National Media Without Being the Center of Attention

By Solveig Raftery, The Firm Public Relations and Marketing When it comes to national media, it doesn’t always have to be about you, you, you to make a lasting impression. So long as you are part of a compelling story, the message will stick. The Firm Public Relations and Marketing’s client, Comprehensive Cancer Centers of Nevada (CCCN), was approached by a mother, Elizabeth, and her five-year-old daughter Abby, who wanted to distribute care packages to chemotherapy and cancer patients at CCCN offices throughout the Las Vegas valley. This delivery though, was part of a larger initiative by Elizabeth and young Abby, who was... ⇢ read more

PRConsultants Group Made Some Magic in Orlando

By Amy Kossoff Smith, President, Write Ideas, Inc. and Founder/Editor of PRCG Powerlines, @WriteIdeasPR When 40 public relations consultants get together, there’s bound to be some magic sparks.  This year’s 11th Annual  PRConsultants Group Conference in Orlando, Florida, was a great example of long-time peers collaborating on the latest in strategy, technology, valuation, community service, and creativity in the field of PR.  Created this year by a fabulous duo, Susan Hamburg and Brendy Barr, along with their committee, here are some highlights of the Orlando Conference: Situated at the newly renovated B Resort in Lake Buena Vista, the group was treated to... ⇢ read more

Even When It’s Global, It’s Local

PR for Non-Profits Aiding in Relief Efforts Halfway Around the World by Barb Harris and Sharon Kreher, teamworks communication management Typhoon Haiyan (known in the Philippines as Yolanda), slammed through several Filipino islands recently, leaving behind it mass destruction, death, and people without food, shelter and water. Government agencies and nonprofit organizations all over the world began mobilizing to help. One of these nonprofits is our client Feed My Starving Children (FMSC). This organization provides meals for starving and malnourished people all over the world. In the Philippines, we work with mission partners that have a great reach over the 7,500 islands... ⇢ read more

Toot Your Horn – Companies Should Promote their Cause Marketing

By Barb Harris & Sharon Kreher, teamworks communication management Corporate social responsibility isn’t a new concept. Many companies participate in charitable giving; some even do “cause marketing.” But do most do enough to let their customers know about their giving? Do they give their customers opportunities to join in supporting the chosen cause? Does their charitable giving program involve their employees? Are they getting enough “upside” to warrant maintaining or even expanding their giving? Corporate giving, of course, starts with a donation to a worthwhile cause. But too many companies, large and small, fail to incorporate additional levels of participation that can directly impact their... ⇢ read more

It’s Not the Mistake, but the Cover-Up that Counts

I love teachers.  Anyone who follows me on Facebook knows my daughter teaches music.  She, and most of her colleagues do a great job. But this is a PR Blog, and hence, it is with a heavy heart I read this article in the Omaha World-Herald.  So, I’m taking this opportunity to remind my clients, my colleagues and my followers it is better to confess to the crime (mistake, if you prefer) than to cover it up. http://www.omaha.com/article/20130507/NEWS/705079937/1694#peanut-butter-cover-up-costs-teachers-their-jobs I’ll never forget the wise words of a Sunday school teacher and High School counselor, who told us, “It is okay to say you are... ⇢ read more

Here’s a Souper Way American Idol Could Make a Difference in the Community

By Kay F. Floyd, APR, Kay F. Floyd & Associates I just tuned into American Idol since the auditions were held in my own San Antonio. Some of the singers were impressive while others, well, what can I say?  Here's a "Best of San Antonio & Long Beach" snapshot: From the days dating back to Kelly Clarkson, I have wished that the producers would add a "let's give back to the local community where our dreams could come true" requirement for all those wishing to audition. It wouldn’t be difficult or expensive. It is this simple: All aspiring stars must bring a can... ⇢ read more

Here's a Souper Way American Idol Could Make a Difference in the Community

By Kay F. Floyd, APR, Kay F. Floyd & Associates I just tuned into American Idol since the auditions were held in my own San Antonio. Some of the singers were impressive while others, well, what can I say?  Here's a "Best of San Antonio & Long Beach" snapshot: From the days dating back to Kelly Clarkson, I have wished that the producers would add a "let's give back to the local community where our dreams could come true" requirement for all those wishing to audition. It wouldn’t be difficult or expensive. It is this simple: All aspiring stars must bring a can... ⇢ read more

Bloggers, Boots and Buzz, Oh My!

 By Natalie Ghidotti, Ghidotti Communications Bloggers in Boots The bloggers at Arkansas Women Bloggers Unplugged show off their free Country Outfitter boots. Stephanie McCratic, blogger at Evolved Mommy and the brainchild of the Country Outfitter blogger boot giveaway, participates in #FoodieFriday with the author Natalie Ghidotti of Ghidotti Communications. It’s no secret that pitching bloggers is much different than pitching traditional journalists. The days of editorial vs. advertising/promotion are quickly fading from memory. With the blogosphere, there’s a melting pot of traditional earned media, paid media and product placement. The lines are blurred, and public relations practitioners must determine what is appropriate, ethical and,... ⇢ read more

All Politics is Local, or, Is it Great PR

by Brenda Jones Barwick, APR Jones Public Relations, Inc. We’ve all heard the cliché, All Politics is Local.  Coined by former U.S. Speaker of the House Tip O'Neill to encapsulate the principle that a politician's success is directly tied to his ability to understand and influence the issues of his constituents. In many ways, political campaigns is a microcosm of public relations.  Every candidate has a story to tell and aims to persuade a 50%-plus-one target audience to act by voting for the candidate on election day. Electoral campaigns have a goal and deadline -- to win on election day -- and a plan with measurable... ⇢ read more