By Natalie Ghidotti, Ghidotti Communications
Bloggers in Boots
The bloggers at Arkansas Women Bloggers Unplugged show off their free Country Outfitter boots.
Stephanie McCratic, blogger at Evolved Mommy and the brainchild of the Country Outfitter blogger boot giveaway, participates in #FoodieFriday with the author Natalie Ghidotti of Ghidotti Communications.
It’s no secret that pitching bloggers is much different than pitching traditional journalists. The days of editorial vs. advertising/promotion are quickly fading from memory. With the blogosphere, there’s a melting pot of traditional earned media, paid media and product placement. The lines are blurred, and public relations practitioners must determine what is appropriate, ethical and,... ⇢ read more
by Brenda Jones Barwick, APR
Jones Public Relations, Inc.
We’ve all heard the cliché, All Politics is Local. Coined by former U.S. Speaker of the House Tip O'Neill to encapsulate the principle that a politician's success is directly tied to his ability to understand and influence the issues of his constituents.
In many ways, political campaigns is a microcosm of public relations. Every candidate has a story to tell and aims to persuade a 50%-plus-one target audience to act by voting for the candidate on election day.
Electoral campaigns have a goal and deadline -- to win on election day -- and a plan with measurable... ⇢ read more
By Dawn Stranne
PRConsultants Group, San Francisco Bay Area
Not only did PRConsultants Group members have dozens of “Ah-Ha!” moments during our annual conference last month in Charleston, we had plenty of “Oohs and Ahhs” too! Especially when Jeffrey Ory and Bob Schiers shared how their firms created and managed an event to shatter the Guinness World Record for the largest macaroni and cheese.
As they shared their success story, I caught myself oohing and ahhing over one of the smaller event details as an excellent example of a huge revolution that is growing in the non-profit world called “social enterprise.”
Attendees who donated... ⇢ read more
Photo of Michel Helsel
By Sharon Kreher, TeamworksPR
Can one person really make a difference? Absolutely – and Michele Helsel is proof positive.
A St. Louis metropolitan area resident, Michele works for Kimball Office, a company that helped sponsor an online campaign to raise greater awareness for childhood hunger in America.
One in six U.S. children worries about when his/her next meal will take place. A record 30 million Americans depend on food stamps, and food banks are facing unprecedented need for assistance. These kinds of statistics inspired Indianapolis-based MediaSauce to launch the Pledge to End Hunger, a national, collaborative online initiative leveraging... ⇢ read more
By Brendy Barr
News media outlets are short on staff, short on time and short on budget…yet they are swamped with an assortment of daily events and press releases that are all vying for an assignment editor’s attention. Priorities are set and choices are made as to which events will make the cut for news coverage.
Typically, a news release promoting a highly commercial event is the first to get routed to the circular file — unless it posses that certain something to take the promotional edge off.
Recently, our Detroit-based agency has had a nice run of success garnering news coverage... ⇢ read more
By Kay F. Floyd, APR
The American Idol judges repeatedly tell their young contestants, “Take the song and make it your own.”
That good advice can be applied to community service projects and fund raising events.
Megan Cullip of San Antonio delivered breakfast tacos to the homeless on Christmas Eve in 2008, and said to herself, “This is so lame. There has to be more.” She immediately searched the Web for ideas on how to help people in a deeper way. Megan came across an incredible story and CNN video about Anne Mahlum of Philadelphia whose story of running past the homeless... ⇢ read more