Photo of Michel Helsel
By Sharon Kreher, TeamworksPR
Can one person really make a difference? Absolutely – and Michele Helsel is proof positive.
A St. Louis metropolitan area resident, Michele works for Kimball Office, a company that helped sponsor an online campaign to raise greater awareness for childhood hunger in America.
One in six U.S. children worries about when his/her next meal will take place. A record 30 million Americans depend on food stamps, and food banks are facing unprecedented need for assistance. These kinds of statistics inspired Indianapolis-based MediaSauce to launch the Pledge to End Hunger, a national, collaborative online initiative leveraging... ⇢ read more
By Brendy Barr
News media outlets are short on staff, short on time and short on budget…yet they are swamped with an assortment of daily events and press releases that are all vying for an assignment editor’s attention. Priorities are set and choices are made as to which events will make the cut for news coverage.
Typically, a news release promoting a highly commercial event is the first to get routed to the circular file — unless it posses that certain something to take the promotional edge off.
Recently, our Detroit-based agency has had a nice run of success garnering news coverage... ⇢ read more
By Kay F. Floyd, APR
The American Idol judges repeatedly tell their young contestants, “Take the song and make it your own.”
That good advice can be applied to community service projects and fund raising events.
Megan Cullip of San Antonio delivered breakfast tacos to the homeless on Christmas Eve in 2008, and said to herself, “This is so lame. There has to be more.” She immediately searched the Web for ideas on how to help people in a deeper way. Megan came across an incredible story and CNN video about Anne Mahlum of Philadelphia whose story of running past the homeless... ⇢ read more